SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
The college shop here is one of the best. Also, I love that they don't open until 9:30 on most days so their employees can get some well-deserved rest.
BS
Brette Smith
5 days ago
1.0
Not sure why they don't open till 9:30 in the morning but wow
BB
Brandon
Sep 27, 2026
3.0
Each season the used gun selection seems to shrink while the premium brands expand. This correlation could be due to fast turnover or sportsman holding onto inventory. It seems you're going to need a small fortune if you walk in looking for your next shotgun.
JN
Jeff Nordman
Sep 26, 2026
5.0
I've shopped here many times. Made a firearm purchase on this visit. Staff was very helpful and process was streamlined. Pricing is decent but non-negotiable which I resent when making this type of purchase. I would definitely shop here again.
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
How many SCHEELS store locations are there in the U.S.?
SCHEELS has 34 locations across 16 states and plans to open a new store in Cedar Park, Texas in 2026.
What types of products and brands does SCHEELS offer?
SCHEELS carries high-quality sports apparel and equipment across categories like hunting, fishing, camping, golfing, biking, and more, featuring brands such as Nike, adidas, Under Armour, The North Face, YETI, Traeger, and exclusive SCHEELS Outfitters products.
Is SCHEELS a privately owned company?
Yes, SCHEELS is an employee-owned, privately held business owned by store managers, employees, and the Scheel family, currently led by CEO Matt Hanson.
What are the store hours for SCHEELS in Cedar Falls, IA?
The Cedar Falls SCHEELS store is open Monday to Friday from 9:30 AM to 9:00 PM, Saturday from 9:00 AM to 9:00 PM, and Sunday from 10:00 AM to 6:00 PM, with some variations on holidays.
What types of services can I find at the SCHEELS Cedar Falls location?
The store offers a variety of services including a sporting goods store, cafe, golf shop, shoe store, bicycle store, fishing and hunting stores, women's and children's clothing stores, and exercise equipment.
Which nearby stores complement the shopping experience at SCHEELS Cedar Falls?
Nearby stores such as Buckle for men's and women's clothing, Journeys for shoes and fashion accessories, and Maurice for women's clothing provide convenient options to complement your visit to SCHEELS.
Are there nearby coffee or food options near SCHEELS in Cedar Falls?
Yes, Starbucks and Pizza Hut Express are close to SCHEELS, offering convenient spots to grab a coffee or quick meal before or after shopping.
Where can I find children’s clothing stores near SCHEELS in Cedar Falls?
OshKosh B'gosh and Carter's are nearby children’s clothing stores where you can shop for kids' apparel during your visit to SCHEELS.
How can nearby stores like Target Cedar Falls help during a visit to SCHEELS?
Target Cedar Falls nearby offers department store shopping, groceries, mobile phone services, and pharmacy options, making it easy to complete multiple errands along with your SCHEELS visit.
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