Bucherer 1888

Reviews

• JM

  Jasmine Montgomery

  1 day ago
  1.0
  Very disappointing experience at this Rolex AD. I walked in wearing my Rolex OP36 and specifically wanted to try on a GMT-Master II on Jubilee to see how it looked on my wrist, as I’m seriously considering acquiring one. When I arrived, there were three associates in the store. One was helping a couple on the Rolex side, and another was helping someone with the pre-owned side. I was told that someone would be with me shortly, so I waited patiently. About five minutes later, another customer walked in. An associate told him that someone had arrived before him and that she would help him shortly. However, the person she was referring to was another customer who had arrived after me. In other words, despite me being the first person waiting for assistance, I was never actually engaged. I continued waiting while the newer customers were helped, including being allowed to try on watches. Eventually, the associate began having a conversation with the gentleman about GMTs. He expressed interest in seeing one, and she explained that new GMTs were essentially reserved for VIP customers, that there were potentially dozens of people on the list, and that relationships with the store played a major role in allocation. I was standing there wearing my own Rolex and had been in the store for roughly 15 minutes, yet nobody had even asked me what I was looking for. I ultimately walked out. I understand that highly sought-after Rolex models are difficult to obtain and that ADs have relationships with established customers. That wasn’t my issue. My issue was the lack of basic customer service and the fact that I was never even given the opportunity to explain why I was there. As someone who was genuinely interested in purchasing another Rolex, I found the experience extremely off-putting. I hope management takes a closer look at how customers are greeted and assisted in the showroom.
• SS

  stark102088

  4 days ago
  5.0
  Legitimately the best AD experience my wife and I have had. Kelli was absolutely amazing and helped us pick out some unforgettable 10 year anniversary gifts to one another 🙂
• BD

  B D

  Aug 8, 2026
  1.0
  This was our first time visiting Maui, and we were excited to be here and hoped to have a memorable experience. Unfortunately, our experience at this Rolex store was extremely disappointing. At the beginning, the representative gave me hope and made me believe there was a real possibility of purchasing the watch I was looking for. I was excited and took the time to follow up, only to eventually be left feeling like they never intended to help me. My sales representative also did not respond to my messages, which is ultimately why I decided to reach out directly to the manager. I personally spoke with the manager and explained that I was a serious customer who was ready and willing to purchase a watch. Unfortunately, even after speaking with the manager, I was still dismissed and left without any meaningful help or consideration. What made the situation even more frustrating was that they gave me hope at the beginning, only to let me leave the store without a watch and without any real explanation or effort to help. I completely understand that Rolex watches are in high demand and inventory can be limited. But there is a big difference between not having a particular watch available and making a serious customer feel like you simply don’t want their business. Most importantly, I left feeling racially profiled and treated differently, and that was extremely upsetting. I cannot say what was in anyone’s mind, but that is genuinely how the interaction made me feel. For our first trip to Maui, this was a very disappointing experience. I expected professionalism, respect, and customer service from a Rolex retailer. Instead, I left feeling unwelcome, dismissed, and that my business was not valued. I will not be returning to this location, and based on my experience, I would think twice before recommending it to anyone.
• TW

  Tristan Whittall

  Jul 21, 2026
  5.0
  This is a top notch AD who delivered an incredible and unexpected experience during our Maui vacation. Tanya and Ryan were attentive and professional and were amazing to deal with as I very luckily got the opportunity to obtain my first Rolex to mark a personal milestone here, in a most beautiful location. Can’t recommend them enough if you are interested in high quality timepieces from a variety of top notch brands!
• CC

  Cameron Cromwell

  Jul 16, 2026
  5.0
  Best experience I’ve ever had at an Authorized Dealer! In mid-June, I contacted the store and scheduled an appointment for the week my family and I would be on vacation. When I arrived, I had the pleasure of working with Ryan A. and from the very beginning he was personable, genuine, and incredibly easy to talk to. Ryan provided the best customer service I’ve ever experienced at an Authorized Dealer. He took the time to truly listen to what I was looking for and even asked about my late father, for whom this watch was purchased in remembrance. That level of care and empathy made the experience feel incredibly personal and meaningful. A few days later, I returned to the store, and Ryan was able to offer me the exact watch I had been hoping for, a no date Submariner. I couldn’t be happier with both my purchase and the exceptional experience Ryan provided. Thank you, Ryan, and thank you to the team at Bucherer, for making such an important purchase one I’ll never forget.

Frequently Asked Questions About Bucherer 1888