Our promise to you, our customers, and a mission statement for all of us: relax. In Florida, every day is filled with blue skies, sea breezes and sunny disposition. We know Florida better than anyone and our merchandise is perfect for the Florida lifestyle. Things are less stressful when you shop at Bealls. save. At Bealls, we're always at your service, offering you more ways to save time and money. You can save every day. smile. You're in Florida. It's a feel good lifestyle. And you shop at Bealls. Life is good.
No a.c.
Filthy store.
Merchandise jammed in.
Pathways blocked with stuff just laying on the dirty floors.
Dressing room dirty, clothes left in rooms.
Couldn't try on more than a couple things from it being so hot in there.
I was there yesterday evening, woke up today with a major sore throat. Certain it's due to the poor air quality. Mold in Florida is not out of the question.
I've mentioned the conditions of the store in the past to staff and management. It was so bad, I had stopped shopping there. This was my first time back in over a year. Sadly, it sure appears that this store won't be here for much longer.
PJ
Peggy Jones
Jul 25, 2026
5.0
Worker's was real kind and helpful i was visiting from huntsville al
DH
DoriJ H
Jun 22, 2026
1.0
What is happening to this store? Is it turning into a closeout store? The store has turned into mess- massive amounts of stuff- especially clothing- everywhere. It's not neat, organized or easy to find things like it traditionally was. Gone are the neatly arranged sections & displays. They closed the dressing rooms to keep people from trying on stuff- per the employee- because they don't have time to put it all back on the racks. The last couple of visits, the staff was cranky and unfriendly. The "home area" is a hodge podge of randomness- with items stacked up by the former customer service/gift wrap desks- shelves so tall you cannot even reach items. There is so much inventory in the home/outdoor decor section you cannot even navigate a small cart. Kids section is almost non existent. The men's area was the only section that had some semblance of tidiness and easy to find things. Brick and mortar stores are struggling but alienating loyal customers by neglecing Fernandina's only "department store" won't keep those customers coming back. Corporate and store managment needs to do something.
KK
KV
May 12, 2026
1.0
Back into town, this store was in shambles - so disheveled - it’s a mess, Bealls, hire some help.
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