SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
It’s like if Bass Pro Shops and Dicks Sporting Goods had a mall sized baby. Reminds me of Buc-ee’s too. It’s got an arcade, a cafe, a candy store, a beef jerky section, a toy section, a giant fish tank with cool fish, and a FERRIS WHEEL?????? lol. Anyway, had a great experience, everyone’s friendly and polite. It was a fun time. Good prices too.
LM
Lacy Musulin
Jun 28, 2026
5.0
This is literally our favorite place, we can easily spend hours there. Not only can you find so many great shopping deals on clothes, water bottles, outdoor toys, shoes and more you can play games in different areas and they have scavenger hunts for kids with little prizes. The candy store is also amazing not to mention the stellar staff throughout the store!!
JP
Jennifer Peters
Jun 24, 2026
5.0
Matthew in the golf department went above and beyond to help my 16 year old son find a new driver. He is left handed so it is always difficult to find much selection in the store. He rigged a few and showed him a bunch of great options. He was so friendly, helpful and put my son at total ease during the process. I NEVER write reviews but he definitely deserve to be recognized. Thanks Matthew.
MM
Madeline Mischo
Jun 23, 2026
2.0
I initially had a great experience buying my bow. The one gentleman Jacob was incredibly helpful. I have a difficult time having bows fit for me. And he was able to help me get it figured out. (Only reason this isnt a one star review) I went back to Scheels to get hunting arrows for my bow and told the employee exactly what I was wanting. His response was the tell me why shooting a heavy arrow is “silly”. But I said what I wanted and they said they were able to do it. However, they didn’t do what they said they had done. They had the wrong insert weights. As well as the inserts they glued in do not fit the broad heads that I use , which I made a point to tell them exactly what I hunt with. So I spent $120 on arrows that I cannot use and can’t return. In addition when they tuned my bow. However it wasn’t shooting my arrows straight. I was told that was a result of me torquing the bow. So I purchased a stabilizer for the front which I wanted, but I was talked into a back stabilizer because I was told it would fix my arrows not flying straight. I shared my reservations and was told, “if you aren’t going to get a back stabilizer you might as well put it all back.” So I spent an additional $140 and wasn’t told that I would need an additional $50 quick release mount to the back. I then took my bow, arrows, stabilizers, everything to another archery shop. I was informed the timing on my cams was off. The D-Loop wasn’t level with my drop rest. My draw length was set incorrectly. My peep site was tied in wrong which make it slip and twist while shooting. And my drop rest string was tied in incorrectly causing occasionally the rests timing being off. To make a long story short, if you are a female who needs help with your archery set up. Go anywhere else. You will be spoken down to, belittled, and mislead. Plus you will spend money that you might as well throw in the trash.
KK
Kyle
Jun 20, 2026
5.0
I love Scheels, they ALWAYS take care of us. I've spent a lot of money here and they recognize that. Joey, in sunglasses, this time went above and beyond. Took care of me even though the pair I had broken weren't exactly within policy. He took them back, got me into a new pair and down the road! Thank you as always!
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
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