SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Lots of shoes on sale. Got a nice new fitted Broncos hat and a couple other goodies. Only let down was I guess the squishy toys are not the ones the kids really want (according to my daughter it's the "knock off" brand. But still always a great shopping experience.
JP
Juan Pena
Sep 26, 2026
4.0
Plenty of photos ops. for big and little kids. Huge selection of sporting goods. And 1 dollar ferris wheel. Staff was also very friendly.
SI
Sir John Bindon III
Sep 25, 2026
3.0
Good selection on some items. Both current Scheels in CO charge an improvement fee which is subject to sales tax, I believe. I won't be visiting the new store in Littleton when completed.
JP
Jason Penland
Sep 19, 2026
5.0
Scheels is there One Stop Shop for all your sporting and Sporting apparel needs. Employees are knowledgeable and friendly, Scheels sells top quality products and has one of the best Lego shops you will. Highly recommend visiting if you have not yet experienced Scheels, ride the ferris wheel get some good food at Jenna's Cafe grab a couple bags of candy for the kids.
CD
Courtney Decker
Sep 11, 2026
5.0
SCHEELS is an experience in itself, not just a sporting goods store. There’s so much to look at that you can easily spend quite a bit of time exploring the different sections. I like that it combines shopping with entertainment, making it a place where the whole family can find something interesting. Whether you’re shopping for outdoor gear, athletic equipment, clothing, or just looking around, it’s definitely worth checking out. With the Ferris Wheel, Candy Store, and Aquarium It’s one of those stores that feels more like a destination than a quick shopping trip.
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
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Certified October 04, 2026Yext Knowledge Graph
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