SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Extremely busy and have an extra "improvement" tax on top of the normal high sales tax. Cheaper and easier to order online.
AR
AJ Rosen
May 10, 2026
5.0
Kaleb Zimmer needs a raise! I called looking to outfit my boat with electronics and trolling motor and he dialed me in from top to bottom. You can shop around or just call Kaleb! He's the man!
CB
Cory Bushell
May 5, 2026
5.0
Kaleb Z. is hands down one of the best members of the Shields team. I’ve purchased my fishing kayak from him along with a LiveScope bundle and several other items, and every experience has been freaking outstanding.
He is extremely knowledgeable, takes the time to explain all the details, and genuinely makes sure you’re getting exactly what you need. I never feel rushed or overlooked, he always goes above and beyond to take care of me.
Every time I leave the store, I feel confident in my purchase and honestly just happy with the whole experience. Kaleb is the kind of employee that makes a huge difference, and he absolutely deserves recognition (and honestly a raise).
If you’re shopping there, ask for Kaleb, you won’t be disappointed.
AM
Andrew M
Apr 30, 2026
5.0
First shoutout goes to Ted (hunting specialist) for filling in to assist the firearms department during a customer rush. He is very knowledgeable and helped my wife with her firearm purchase the other night.
Second shoutout goes to Dylan (footwear) for assisting me for the better of 90 minutes today. He aided me in making the best decision for some great footwear. He was also great to interact with in normal conversation and is a super down to earth man.
Scheels Management, give these guys a pay raise because their customer service and passion for what they do is top notch. I hope to see those guys every time we walk in the store.
CB
Clarence Beaman
Apr 21, 2026
5.0
Just like to mention a couple people who really stand out at the SCHEELS in Jonestown.
Amber at the customer service desk was so professional and polite! I also would like to mention Karen at the check-out who is also exceptionally nice.
Both were very knowledgeable and friendly to help me out and thought id mention it.
It’s people that makes the place!
The WOW! Just like to give credit where credit is due.
Went to Scheels JT today; wife had a sales lady help us. She was the most professional, kind and helpful person we’ve ever met! So attentive and made our experience at SCHEELS pretty special!
Her name is SHEELY ASHLEY. Look her up she’s in the Women’s clothing and the sport wear manager! ⭐️⭐️⭐️⭐️⭐️
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
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