We are the area’s oldest continuously operating, family-owned jewelry store. We believe that jewelry is more than just the sparkle: it’s the way we celebrate the most special things in life. Each of our locations is fully staffed with expert sales and service professionals dedicated to giving you the best jewelry shopping experience possible. In addition to our vast selection of jewelry, we offer professional services like custom jewelry design and jewelry repair. Visit our conveniently located Auburn, Alabama store to find Alabama’s most stunning collection of engagement rings and wedding bands, designer jewelry and watches, officially licensed Auburn University spirit jewelry, and more!
Teresa was amazing from the second I stepped in the store. She sold me my wifes wedding ring years ago and instantly remembered me when i walked in. I ended up buying three bangle bracelets and a Auburn Stanley cup. I will most definitely be back soon.
JD
Janeisa Doolittle
Aug 27, 2026
1.0
I brought my ring in to have it resized and it took them a week to tell me they couldn’t resize it. Everyone was nice, but it was really disappointing to have my time wasted.
SF
Susan Freeman
May 6, 2026
5.0
Wares Jewelers designed the most gorgeous ring for me that I’ve ever seen! In my wildest imagination I couldn’t have come up with this design! Thank you so much!
PK
Paige Kemp
Apr 15, 2023
5.0
Working with the folks at Ware’s is always a great experience!!!
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