SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Customers appreciate the wide variety of sporting goods and equipment available, often describing it as having everything needed for various sports.
Customer Service
Feedback on customer service is mixed; while many praise the helpfulness and knowledge of staff, there are notable complaints about poor service in specific departments, particularly in the gun section.
Store Experience
The store is frequently described as large and well-organized, providing an enjoyable shopping experience, though some customers find it overwhelming or crowded.
Pricing Concerns
Several reviews mention that prices are on the higher side, with some customers expressing frustration over perceived overpricing.
Mixed Experiences
While many customers report positive experiences, there are significant complaints regarding specific incidents of poor service and product issues, indicating inconsistency in customer satisfaction.
MR
melanie ruiz
1 day ago
1.0
I recently visited this store to shop for shoes and had an uncomfortable experience.
Shortly after entering the women’s shoe department, I was greeted by a shoe representative, Krystal . While I was still browsing, a manager/supervisor, Grant, approached the employee and began addressing an internal matter directly behind me. This interaction was unrelated to my visit and should not have taken place in a customer shopping area.
The tone used by the manager/supervisor came across as rude and unprofessional, creating an awkward and uncomfortable atmosphere for me as a customer. Workplace issues should be handled privately, not in front of shoppers. Before leaving, I made sure to check the manager’s name tag so I could accurately reference this very uncomfortable experience.
The employee remained polite and professional throughout my visit, which was greatly appreciated; however, the situation reflected poorly on management. I hope this feedback is taken seriously and encourages greater professionalism moving forward, as all behavior on the sales floor is a direct reflection of Scheels.
FK
Fayzan Keshwani
Jan 2, 2026
1.0
I visited with my family & we lost our son while in the ferris wheel line.
A few minutes later, I thankfully found my son with one of your associates at the entrance, who was actively trying to locate his parents. I want to sincerely acknowledge and thank your team for handling this situation responsibly and ensuring our child’s safety.
However, what followed significantly impacted our experience.
After reuniting with our son and still processing the shock and fear of the situation, we returned to the Ferris wheel line and politely asked the attendant, Ms. Ava M., if we could return to our previous spot. Instead of empathy or understanding, her response was dismissive and hurtful. She appeared frustrated and stated, “You should have been more attentive towards your child.”
Given the tone, lack of compassion, and the way we were spoken to, I felt singled out and disrespected. As a person of color, this interaction felt discriminatory, and I want to be very clear that this is not something I can ignore or accept.
While I appreciate that my child was kept safe, the lack of empathy, accountability, and customer care displayed afterward was extremely disappointing and unacceptable. This experience left our family feeling offended, disrespected, and emotionally shaken.
GF
Gus Forastiere
Dec 30, 2025
5.0
I really enjoy this fun store; from the fish tanks to the variety of sports products, clothing, guns and the great customer service. My last visit was to have my ski boots repaired; I had purchased them while visiting Utah. Though this store in The Colony doesn’t offer this kind of repairs, a very kind young guy in the bicycle repair department was able to take a look and help; he went out of his way to help me out, and I really appreciated his kindness and graciousness.
GM
G Mass
Dec 29, 2025
3.0
Love this store, the culture, the smiles on employees faces; shop here routinely. The vast majority of the time, my experience is very positive. But today I went looking for pickleball shoes for men. Pretty much sold out! I know the holidays just past, but SURELY the inventory mgm dept knows after Christmas, folks have money in their pocket ready to spend. This combined with the popularity of pickleball leads me to believe this was a failure on somebody's part. And before you respond, Scheels, it is not as though there are no pball shoes to be had anywhere, or you just could not get them due to short supply....there are countless dozens available on Amazon so the inventory is out there....unfortunately, this is where I then went to order new shoes.....
LP
Luis Perez
Dec 25, 2025
1.0
Very disappointing experience at Scheels. I went in with the intention of purchasing a firearm, but no one ever helped me. Several employees were standing around talking while I waited, and not a single person asked if I needed assistance.
As a Hispanic male, I couldn’t help but feel a bit out of place and uncomfortable being ignored while others stood around. When you’re making a serious and regulated purchase like this, customer service and basic respect matter.
Being overlooked made me feel like my business wasn’t important at all, so I ended up leaving without buying anything. For a store that prides itself on service, this experience was unacceptable. I won’t be returning for firearm purchases and wouldn’t recommend this location based on my experience.
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
How many SCHEELS stores are there currently?
SCHEELS has 34 locations across 16 states and plans to open another store in Cedar Park, Texas, in 2026.
What types of products and brands can I find at SCHEELS in The Colony, TX?
You can find over 85 categories including hunting, fishing, camping, golfing, biking, men's and women's fashion, and sportswear. Brands include Nike, Under Armour, Adidas, The North Face, YETI, Traeger, Columbia, and many more.
What are the store hours for SCHEELS in The Colony?
The store is open Monday through Saturday from 9:30 AM to 9:00 PM, Sunday from 11:00 AM to 7:00 PM, with some variations on holidays.
Is SCHEELS a privately owned company?
Yes, SCHEELS is an employee-owned, privately held business owned by store managers, employees, and the Scheel family.
Does SCHEELS offer price matching?
Yes, SCHEELS will price match other competitors to ensure you get the best value.
Where is the SCHEELS store located in The Colony, TX?
The SCHEELS store is located at 4450 Destination Drive, The Colony, TX 75056, USA.
What nearby places can I visit around SCHEELS in The Colony?
Nearby places include Ginna's Cafe and Liberation Coffee Co. for coffee and snacks, Puttery for dining and cocktails, and entertainment options like The Escape Game The Colony and Great Big Game Show.
Are there dining options near SCHEELS in The Colony?
Yes, nearby restaurants include Barley & Board at Grandscape, Thirsty Lion Gastropub, Seven Doors Kitchen & Cocktails, and Parry's Pizzeria and Taphouse for a variety of cuisines.
Can I find other sporting goods or shoe stores near SCHEELS?
Yes, other nearby sporting and shoe stores include Saucony, Chacos, and Trek Bicycle Store, offering additional options for footwear and sporting goods.
Does SCHEELS support any community organizations or associations?
Yes, SCHEELS is associated with organizations like United Way, The Salvation Army, Special Olympics, Boy Scouts of America, National Rifle Association, and many others, supporting various community and sport causes.