Business Details
About
Sporting Goods StoreGolf Equipment ShopShoe StoreClothing StoreSportswear StoreSunglasses StoreExercise Equipment StoreFishing Store
SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Location
Hours
Reviews
4.6
848 reviews
5 stars
650
4 stars
111
3 stars
38
2 stars12
1 star
37
What are people saying?
AI-generated from recent customer reviews
Customer Service
Overall, customers praised the staff for being friendly, knowledgeable, and helpful, with many specific mentions of employees going above and beyond to assist.
Product Selection
The store offers a wide variety of sporting goods and outdoor equipment, which customers appreciate, although some noted that prices can be high.
Mixed Experiences
While many reviews highlight excellent service, there are notable instances of poor customer interactions, particularly in certain departments.
Store Environment
Customers generally find the store clean and well-organized, though some expressed concerns about overcrowding and difficulty navigating the aisles.
Pricing Concerns
Several customers mentioned that prices are higher compared to other retailers, leading to some dissatisfaction.
- ASAngela SchroederNov 16, 20255.0Stopped by for some new work shoes. Great service and great helpful knowledge from employees
- ACAbbey CoyleOct 30, 20255.0Always find something we like!
- MPMary PopkesOct 23, 20255.0We stopped in today to grab some new snowboarding gear and had the absolute pleasure of having Maggie help us with finding all the items we needed! She helped my son figure out the best items based off his specific needs, explained each items pros & cons based off what he was looking for & helped him with the best size for each item too! She was asking the detailed questions that he needed to think about before confirming which item was the right one for him when looking at different options! She was absolutely great, so nice, and very knowledgeable. She truly made the shopping experience the best I have ever had anywhere, ever. I’m so glad we stumbled upon her today when we went shopping! Thanks for everything Maggie, truly! 🖤🙌 The lady that checked us out; I believe it was Bernie? She was so sweet & they both also referred my son to grab a birthday treat at the fudge shop; the lady at the fudge shop whipped him up a special treat and wished him a happy birthday! Each person we experienced was just superior, thank you for making it such a fun shopping trip!
- RJRyan JakobeOct 1, 20254.0Came in for a few pairs of shoes while we were in town to take advantage of a bigger than usual store's inventory/selection. Great service from the department manager Nate but a bit disappointed at the overall high pricing.
- AKAmanda KruseOct 1, 20255.0Picked up my online order and was in and out of the store in minutes!!
Frequently Asked Questions About Scheels
How many SCHEELS stores are there?
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
How many SCHEELS stores are there across the USA?
SCHEELS has 34 locations across 16 states and will open another store in Cedar Park, Texas in 2026.
What brands can I find at SCHEELS?
SCHEELS carries top brands such as Nike, adidas, Under Armour, The North Face, YETI, Traeger, and many more across sporting goods categories.
What are SCHEELS' store hours in Rapid City?
SCHEELS in Rapid City is typically open from 9:30 AM to 9:00 PM Monday through Friday, 9:00 AM to 9:00 PM on Saturdays, and 11:00 AM to 6:00 PM on Sundays.
Is SCHEELS an employee-owned company?
Yes, SCHEELS is an employee-owned, privately held business led by the Scheel family and empowered associates.
Does SCHEELS offer price matching?
Yes, SCHEELS will price match other competitors.
What types of products and services does SCHEELS offer in Rapid City?
SCHEELS offers products and services including sporting goods, clothing, shoes, golf equipment, fishing and hunting gear, bikes, fitness items, camping, and a cafe.
Which nearby places can I visit along with SCHEELS in Rapid City?
Near SCHEELS, you can visit Bed Bath & Beyond for home goods, Starbucks for coffee, and MacKenzie River Pizza, Grill and Pub for food and drinks.
Is there a pharmacy near SCHEELS in Rapid City?
Yes, there is a CVS Pharmacy located inside Target Store and other nearby CVS Pharmacy locations near SCHEELS.
Where can I find mobile phone stores close to SCHEELS?
Several nearby mobile phone stores include AT&T, Target Store Rapid-City, and the AT&T Store.
Are there any restaurants close to SCHEELS in Rapid City to visit after shopping?
Yes, you can enjoy dining at Five Guys, MacKenzie River Pizza, Grill and Pub, or Blaze Pizza, all close to SCHEELS.