SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Many customers praised the staff for being friendly, knowledgeable, and helpful, creating a welcoming shopping experience.
Product Selection
The store offers a wide variety of sporting goods and apparel, with many customers appreciating the extensive inventory.
Pricing Concerns
Some customers expressed dissatisfaction with higher prices compared to competitors, although others felt the quality justified the cost.
Mixed Experiences
While many reviews highlighted positive interactions, there were instances of poor service, particularly in specific departments.
DR
Dylan Roberts
6 days ago
5.0
If you’re looking to purchase a firearm, Scheels is a great place to go! Alan answered all my questions and was very knowledgeable and helpful. Great experience overall!
PG
Polly Garrett
Feb 25, 2026
5.0
I truly love my shopping experiences at all Scheels locations. From the moment I walk in, there is always a friendly associate greeting me and offering help.
Today, while shopping at the Rapid City location, Shari stopped in her tracks to assist me in the spring coat department. It was so refreshing to have her product knowledge guide me through my purchase decision. Her favorite selections were very similar to mine, and hearing her personal experiences with a brand we both love made the interaction even more meaningful.
What I appreciated most was that our conversation went beyond simply selling a coat I could have easily purchased online. It felt genuine and human. I left not only with a new coat, but also with gratitude for having met such a kind and authentic person.
Thank you for consistently creating such welcoming and memorable shopping experiences! It is people like Shari that make shopping in-store vs online a human experience that is more valuable than any convenience online shopping can offer. With gratitude!
AC
antonio carter
Jan 25, 2026
5.0
Lần đầu ghé qua Scheels ở Rapid City, thấy nể phục cái độ rộng lớn của tiệm này ghê. Đồ thể thao ở đây đủ cả, từ quần áo, giày dép đến dụng cụ rất phong phú. Nhân viên thì nhiệt tình, thân thiện, giúp mình tìm được đôi giày chạy bộ mới vừa vặn. Mà đặc biệt, không khí trong cửa hàng khá thoải mái, chứ không đông đúc ngột ngạt. Có điều, giá hơi nhỉnh so với vài nơi khác, nhưng chất lượng sản phẩm thì phải nói là không chê vào đâu được. Nếu cần đồ thể thao, chắc chắn mình sẽ quay lại đây thêm vài bận nữa.
DS
Detsinh Sayaloune
Jan 24, 2026
5.0
I was in need of an ankle brace for my daughter as we were headed to a basketball tournament. Rapid city scheels did not open until 9am but I called ahead and Shane O'brien was very helpful. He went and found the brace we needed and took my payment over the phone. He even delivered it 10 minutes before they opened and we were able to get to our tournament in time. Thank you scheels for having the brace we needed and for having such a great employee in Shane. This man deserves a raise!
BH
Bishop Hahn
Jan 17, 2026
5.0
Has it all and the prices I personally think are a lot better and they have more different colorados and etc stuff!!!
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
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