I am a loyal customer of The Shoe Company and recently visited a DSW location after finding a product I liked on their website. Since I prefer in-person shopping, I went to the store where the item was available. The staff were friendly, helpful, and readily available to answer my questions, which I truly appreciated.
The reason for my 2-star rating is related to the rewards program. I was just one pair short of reaching the next reward level, so before making my purchase, I specifically confirmed with the staff that the items I was buying would count toward my existing rewards with The Shoe Company. I received assurance both on the floor and again at the billing counter that the purchase would qualify. I was also informed that the points would reflect in my account within a few hours.
However, this did not happen. I later learned that DSW purchases are tracked separately for rewards, and the purchase did not count toward my Shoe Company rewards as I had been told. As a result, I am now still one pair short for The Shoe Company rewards, and also one pair short within DSW’s separate rewards system. This was disappointing, especially after confirming the details multiple times before completing my purchase.
Additionally, I shared this feedback through the follow-up email I received after my purchase, but I did not receive any response. This lack of acknowledgment was a second disappointment and made me feel that my feedback may not have been reviewed.
I hope the rewards program structure can be communicated more clearly to customers and staff, and that customer feedback is acknowledged and addressed more effectively in the future.