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The LEGO® Store Flatiron District

4.6
(2467 reviews)

Business Details

200 5th Ave, New York, NY
10010, United States
(929) 323-0128
https://www.lego.com/en-us/stores/store/flatiron-district?utm_source=ExtNet&utm_medium=Yext

About

Toy StoreToysLEGO Company Limited
The LEGO® Store Flatiron District in New York City brings creativity to life for kids and kids-at-heart! Visit our toy store to discover a huge selection of LEGO sets, minifigures and gifts, with extra help from our knowledgeable Brick Specialists. From LEGO Star Wars™ sets to LEGO sets for adults, we’ve got plenty of options for fans of all ages! Looking to get extra creative? Design your own personalized LEGO minifigures at the Build a Minifigure station, or check out the LEGO Pick a Brick wall to find all the pieces you need to bring your next idea to life. We’re always working on fun new activities to inspire creative play, so be sure to ask about what exciting LEGO events are coming soon to our store!

Details

  • DeliveryNot available
  • DebitAvailable
  • Mobile paymentsAvailable
  • Cash onlyNot available

Location

The LEGO® Store Flatiron District
200 5th Ave, New York, NY
10010, United States

Hours

Monday10:00 AM - 7:00 PM
Tuesday10:00 AM - 7:00 PM
Wednesday10:00 AM - 7:00 PM
Thursday10:00 AM - 7:00 PM
Friday10:00 AM - 7:00 PM
Saturday10:00 AM - 7:00 PM
Sunday10:00 AM - 6:00 PM

Reviews

4.6
2,467 reviews
5 stars
1,771
4 stars
486
3 stars
139
2 stars
24
1 star
47
  • EE
    Emi
    Apr 12, 2026
    5.0
    Il a beaucoup moins de monde dans ce lego store, le magasin est super sympa avec ces superbe constructions en legos !!
  • DG
    Diane Grayson
    Apr 3, 2026
    5.0
    I wanted to share how this store truly went above and beyond for me and my family. I am incredibly grateful for the manager, Peter, and for Sean for their exceptional service. They both went out of their way to help, and I am so appreciative of their efforts. Thank you both for such a positive experience! 🔹
  • RS
    Ryoko Sha
    Mar 31, 2026
    5.0
    La The LEGO® Store Flatiron District ofrece una experiencia muy completa dentro del universo LEGO, combinando exposición, juego e interacción en un espacio bien diseñado y accesible. Su ubicación, junto al emblemático Flatiron Building, la convierte además en una parada muy conveniente dentro de un recorrido por la zona. El interior destaca por sus construcciones a gran escala, muchas de ellas inspiradas en Nueva York, que aportan un fuerte componente visual y sirven como punto de referencia dentro de la tienda. La distribución está pensada para facilitar el recorrido, con áreas diferenciadas donde explorar distintas colecciones, desde líneas clásicas hasta lanzamientos más recientes. Uno de los aspectos más atractivos es la presencia de zonas interactivas, donde se puede construir libremente o personalizar figuras, lo que añade un valor experiencial claro, especialmente para público infantil. También cuenta con el espacio “Pick a Brick”, que permite seleccionar piezas sueltas, así como secciones con sets exclusivos y ediciones especiales. A pesar de ser una tienda concurrida, el flujo de visitantes está bien gestionado y permite moverse con relativa comodidad. El personal es atento y contribuye a mantener un ambiente ordenado y agradable sin interferir en la experiencia. Una visita muy recomendable tanto para aficionados a LEGO como para quienes buscan una actividad entretenida y diferente en Manhattan.
  • RS
    Rohan Sampat
    Mar 29, 2026
    3.0
    It was cool to come here and build my own mini figure. And the staff were nice. The guy who was in charge of design your own mini figure commented on the disparity between the rich hair on my mini figure and my own balding head. His exact words were “Oh look, you got the hair and everything” Although I appreciate that I took longer to design my mini figure and he was kind to wait without pushing me too much. This felt unnecessary and overly personal. Good thing lego has better deals on amazon than the in-store pricing. The design own mini figure is also reasonably priced at 13-14 dollars. Reasonably priced for Lego that is.
  • TR
    Tracy Rainey
    Mar 24, 2026
    5.0
    I visited this store last week while visiting NYC. I wandered in as my hotel was near. I was greeted by several employees but Valentina engaged with me and helped me beyond my expectations! She stood with me and helped me process the Mosaic Lego product as I looked for gifts for my grandchildren. I left and came back the following morning because I couldn’t figure out the online process. She greeted me again and helped me complete the order with nothing but smiles and laughter! She and Lauren truly went above and beyond on that Friday morning to help this Texas Grandma get gifts before my flight that afternoon. 100% would return to the store because of the way the employees helped me!

Frequently Asked Questions About The LEGO® Store Flatiron District

How do I sign up for the LEGO VIP Program?

If you drop by one of our awesome LEGO® Stores, you can become a LEGO® VIP member right there and then. Just ask one of our Brick Specialists to sign you up and they’ll be happy to help. After you sign up in-store, you’ll receive a welcome email with instructions for completing your registration. After your registration is complete, you’ll receive an email with a link to your new digital card. LEGO VIP Points can be earned on purchases from LEGO stores and from our online shop.

How do I redeem my VIP Points?

Once you’ve earned points, visit your VIP account on LEGO.com where you can choose to redeem a voucher for either online or in-store shopping!

Brand Certified Facts from The LEGO® Store Flatiron District

This information is certified by The LEGO® Store Flatiron District and published from the brand's official system of record. Data is distributed through an enterprise-grade knowledge management platform. Learn more about our data sources
Certified April 12, 2026Yext Knowledge Graph
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