We are a premier NYC jewelry company with an established storefront located in the heart of New York city's Diamond Jewelry district. We specialize in the custom jewelry designs and wholesale of a wide array of exquisite designs of Diamond Watches and Diamond Jewelry including Rings, Earrings, Bracelets, Necklaces, Pendants, and more. We are proud to present an extensive collection of uniquely designed items at highly affordable, factory-direct prices. We offer a wide array of 10k, 14k and 18k gold jewelry that includes a selection of White, Yellow or Pink (also called Rose Gold or Red Gold), as well as sterling silver and platinum options. We strive for the highest degree of customer satisfaction by offering quality merchandise, amazing selection, incredible prices, and one of the leading customer service departments in the industry that delivers 24/7 customer support. We offer financing, free FedEx shipping, 30 day returns and we also specialize in custom orders. Visit us our online store or stop by our NYC store today!
Customers consistently praised the knowledgeable, friendly, and attentive staff who provided exceptional service throughout their shopping experience.
Product Quality
Many reviews highlighted the high quality and craftsmanship of the jewelry, with customers expressing satisfaction with their purchases, including watches, bracelets, and chains.
Pricing
The business received positive feedback regarding competitive pricing and value for money, with several customers noting great deals on luxury items.
Shopping Experience
Customers appreciated the smooth and enjoyable shopping experience, often mentioning the helpfulness of staff in finding the right pieces without feeling pressured.
Delivery and Packaging
Several reviews mentioned fast shipping and well-packaged items, contributing to a positive overall experience.
BW
Billy Wolf
2 days ago
1.0
The item was returned immediately due to my not liking the product. In the process of wearing the item for a few minutes, the very small white tag came unglued. I placed the tag back on the watch however the "glue" backing did not secure the tag.
After requesting a refund, the Company denied a refund due to the fact that I "cut" the tag from the item.
1. I have a picture of the returned item with the item back in place
2. IF, the tag was removed manually (it was not) what Company
refuses a refund over a 1/4 inch tag removal.
This is obviously a scam by this Company to keep any monies received. I was offered a credit for the merchandise and I will now be forced to do business with a shady Company. Beware!!!
MH
Marcus Hayes
3 days ago
5.0
Wonderful experience buying an iced out watch. The price was fantastic and the quality of service was unmatched!
SB
Sarah Bass
4 days ago
5.0
Got a gold chain from Mark and he is officially the best sales rep of the year! He let me try different lengths without rushing me and I ended up with one that feels heavy and sits perfectly on my chest. Wearing it makes me feel sharp, even with a plain tee ❤️
MS
Mark Silkwood
Nov 5, 2025
5.0
I just received my cross. Less than a week start to finish. All I can say is WOW! Cross was even more than I expected. The jewelry box it came in lit up. Presentation and quality blew me away.
Mark Silkwood
PH
Puppala Haripriya
Oct 17, 2025
5.0
My first ROLEX !!
We recently purchased a Rolex watch from It’sHot and were thoroughly impressed by the entire experience. The service was truly exceptional, the staff were knowledgeable, attentive, and went above and beyond to ensure we were completely satisfied with our purchase. The quality and professionalism at It’sHot reflect the high standards of the brand itself. We highly recommend them to anyone seeking a luxury shopping experience paired with outstanding customer care.
Frequently Asked Questions About ItsHot Diamond Jewelry & Watches
What types of jewelry does ItsHot Diamond Jewelry & Watches offer?
ItsHot specializes in diamond jewelry including rings, earrings, bracelets, necklaces, pendants, and more, with options in 10k, 14k, 18k gold, sterling silver, and platinum.
Which luxury watch brands can I find at ItsHot Diamond Jewelry & Watches?
You can find luxury watch brands such as Rolex, Breitling, Hublot, and Cartier at ItsHot Diamond Jewelry & Watches.
Where is ItsHot Diamond Jewelry & Watches located?
ItsHot Diamond Jewelry & Watches is located at 48 West 48th St., Suite 302, New York, NY 10036, USA.
What are the store hours for ItsHot Diamond Jewelry & Watches?
The store is open Monday through Friday from 11:00 AM to 6:30 PM and is closed on weekends.
Does ItsHot Diamond Jewelry & Watches offer custom jewelry services?
Yes, ItsHot specializes in custom jewelry designs and custom orders.
What payment options are accepted at ItsHot Diamond Jewelry & Watches?
ItsHot accepts American Express, Apple Pay, Cash, Discover, Financing, MasterCard, PayPal, and Visa.
Does ItsHot Diamond Jewelry & Watches provide accessibility services?
Yes, ItsHot has wheelchair accessible entrance and parking, offers in-store shopping, onsite services, and 24/7 customer support.
What notable jewelry stores are located near ItsHot Diamond Jewelry & Watches that I might also visit?
Nearby notable jewelry stores include Divine Jewells Inc, Daniel's Jewel Art, Elite Jewelry Casting, and Rainbow Ratan Co., Inc., which are part of New York City's Diamond Jewelry district.
Are there any nearby places to store luggage if I am visiting ItsHot Diamond Jewelry & Watches as a traveler?
Yes, Bounce Luggage Storage - Chelsea is a nearby place that provides luggage storage services, making it convenient for travelers visiting the store.
What local services are available near ItsHot Diamond Jewelry & Watches for customer convenience?
Nearby services include jewelry manufacturers like USA Micro Setting and Finishing Inc, professional arts services at Rockstone Studios, and even nearby dining options such as Mr. Sun, an Asian restaurant.