We are a premier NYC jewelry company with an established storefront located in the heart of New York city's Diamond Jewelry district. We specialize in the custom jewelry designs and wholesale of a wide array of exquisite designs of Diamond Watches and Diamond Jewelry including Rings, Earrings, Bracelets, Necklaces, Pendants, and more. We are proud to present an extensive collection of uniquely designed items at highly affordable, factory-direct prices. We offer a wide array of 10k, 14k and 18k gold jewelry that includes a selection of White, Yellow or Pink (also called Rose Gold or Red Gold), as well as sterling silver and platinum options. We strive for the highest degree of customer satisfaction by offering quality merchandise, amazing selection, incredible prices, and one of the leading customer service departments in the industry that delivers 24/7 customer support. We offer financing, free FedEx shipping, 30 day returns and we also specialize in custom orders. Visit us our online store or stop by our NYC store today!
Details
DeliveryAvailable
Requires appointmentAvailable
Credit cardAvailable
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksNot available
Curbside pickupNot available
Onsite servicesAvailable
Wheelchair accessible entranceAvailable
Location
Certified by ItsHot Diamond Jewelry & Watches • Mar 01, 2026
Certified by ItsHot Diamond Jewelry & Watches • Mar 01, 2026
Reviews
4.7
562 reviews
5 stars
503
4 stars
24
3 stars2
2 stars3
1 star
30
What are people saying?
AI-generated from recent customer reviews
Customer Service
Many customers praised the knowledgeable and attentive staff, highlighting exceptional service experiences.
Product Quality
Overall, customers expressed satisfaction with the quality and craftsmanship of the jewelry, noting that items often exceeded expectations.
Authenticity Concerns
Some customers raised issues regarding the authenticity of certain products, with claims of receiving non-authentic items.
Pricing
Customers frequently mentioned the competitive pricing and value for money, appreciating the affordability of high-quality jewelry.
Shipping Issues
A few reviews indicated problems with shipping delays and customer service responses related to order fulfillment.
MP
Melissa Parker
Jan 19, 2026
1.0
Bought Cartier Panthere years ago and now needing repairs find it’s not authentic!
JV
J V
Jan 13, 2026
5.0
Good Company and products
PO
Patrick Osten
Jan 9, 2026
5.0
Top-tier selection of Rolex watches in the area. I had the best time shopping with these guys!
AP
Alfonso Luis Patron
Jan 7, 2026
5.0
I recently purchased a Rolex Datejust 41 mm with diamonds, and I couldn’t be more satisfied with my watch—it is absolutely beautiful. What truly made the experience exceptional was the outstanding customer service provided by Mark. He made me feel secure throughout the entire process and was always willing to help with questions and different options. I started the year with the watch of my dreams, and I highly recommend this store to anyone looking to purchase this type of luxury product.
SB
Sheri Beavers
Jan 4, 2026
5.0
I love ❤️ to order from this company.Always happy with the service 😊😎
Frequently Asked Questions About ItsHot Diamond Jewelry & Watches
What types of jewelry does ItsHot Diamond Jewelry & Watches offer?
ItsHot specializes in diamond jewelry including rings, earrings, bracelets, necklaces, pendants, and more, with options in 10k, 14k, 18k gold, sterling silver, and platinum.
Which luxury watch brands can I find at ItsHot Diamond Jewelry & Watches?
You can find luxury watch brands such as Rolex, Breitling, Hublot, and Cartier at ItsHot Diamond Jewelry & Watches.
Where is ItsHot Diamond Jewelry & Watches located?
ItsHot Diamond Jewelry & Watches is located at 48 West 48th St., Suite 302, New York, NY 10036, USA.
What are the store hours for ItsHot Diamond Jewelry & Watches?
The store is open Monday through Friday from 11:00 AM to 6:30 PM and is closed on weekends.
Does ItsHot Diamond Jewelry & Watches offer custom jewelry services?
Yes, ItsHot specializes in custom jewelry designs and custom orders.
What payment options are accepted at ItsHot Diamond Jewelry & Watches?
ItsHot accepts American Express, Apple Pay, Cash, Discover, Financing, MasterCard, PayPal, and Visa.
Does ItsHot Diamond Jewelry & Watches provide accessibility services?
Yes, ItsHot has wheelchair accessible entrance and parking, offers in-store shopping, onsite services, and 24/7 customer support.
What notable jewelry stores are located near ItsHot Diamond Jewelry & Watches that I might also visit?
Nearby notable jewelry stores include Divine Jewells Inc, Daniel's Jewel Art, Elite Jewelry Casting, and Rainbow Ratan Co., Inc., which are part of New York City's Diamond Jewelry district.
Are there any nearby places to store luggage if I am visiting ItsHot Diamond Jewelry & Watches as a traveler?
Yes, Bounce Luggage Storage - Chelsea is a nearby place that provides luggage storage services, making it convenient for travelers visiting the store.
What local services are available near ItsHot Diamond Jewelry & Watches for customer convenience?
Nearby services include jewelry manufacturers like USA Micro Setting and Finishing Inc, professional arts services at Rockstone Studios, and even nearby dining options such as Mr. Sun, an Asian restaurant.
Brand Certified Facts from ItsHot Diamond Jewelry & Watches
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Certified March 01, 2026Yext Knowledge Graph
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