Bucherer 1888

4.1
301 reviews

About

Watch Store
Bucherer 1888 is proud to be part of the worldwide network of Official Rolex Retailers, allowed to sell and maintain Rolex Watches.

Location

Bucherer 1888
East 53rd Street, 510 Madision Ave, New York, NY
10022, United States

Hours

Reviews

4.1
301 reviews
5 stars
217
4 stars
11
3 stars
8
2 stars
10
1 star
55

What are people saying?

AI-generated from recent customer reviews

Customer Service

Many customers praised the exceptional service provided by staff members like Suzanne, Semsa, and Joan, highlighting their professionalism, knowledge, and attentiveness.

Mixed Experiences

While some customers had outstanding experiences, others reported rude or dismissive service, particularly from certain associates, leading to frustration and disappointment.

Product Knowledge

Several reviews noted the staff's extensive knowledge about Rolex watches, which contributed to a positive shopping experience for customers.

Follow-Up and Communication

Customers appreciated timely follow-ups and communication from their sales associates, which enhanced their overall experience.

Store Atmosphere

The boutique was described as welcoming and luxurious, although some customers experienced a lack of attention or acknowledgment upon entering.
  • PB
    Paul Byeon
    3 days ago
    5.0
    For SEMSA - For the years of relationship we had, she’s always taken great care by being responsive and up-to-date on what models are available. Highly recommend connecting with her!
  • JG
    Justin G
    Nov 11, 2025
    5.0
    Christopher A was amazing today in the Rolex area of the store. His knowledge of the brand was above and beyond anyone I have bought a watch from. Thank you for spending the time to educate me. I look forward to seeing you again soon.
  • BD
    brian damerell
    Nov 10, 2025
    1.0
    **UPDATE** COMMENTS BELOW SAY THEY ARE CALLING ME TO RESOLVE THIS. NEVER CALLED! I'M DOUBLING DOWN that this was the worst possible experience - all due to this store, not Rolex! I left my 30 year old Seadweller with them for a standard rolex service. Shortly after, I had a family emergency and had to leave the city. The watch was ready to be picked up and they kept calling me to pick it up. Finally just to make the calls stop I agreed to let them ship it to me (they were eagerly awaiting the service cost). When the watch arrived I found a horror story. The store shipped my mint unpolished watch in a small pouch and stuffed an abrasive material against the actual watch. All through the shipping process the watch was wearing against this strange material. When I looked closely at it under light there were multiple points of contact that essentially ruined the band. They refused any sort of refund (including the shipping I paid for). There is no solution to fix this other than polishing the watch. As collectors know, this ruins watches to a degree. I meticulously looked long and hard and purchased this watch because of its original nature and pristine condition. Now I'm forced to live with the fact that they can damage someone's watch and simply wash their hands of the entire situation. I warn everyone to avoid this dealer, you can go elsewhere and I recommend you do so the same thing doesn't happen to you! Hope you find this review useful in your decision making..
  • JD
    Jo Dimeo
    Oct 24, 2025
    5.0
    Haven’t got my Rolex yet (understandably) but met Kevin as my client advisor and he gave me quick follow ups and replies after my visit.
  • SG
    S G
    Oct 12, 2025
    1.0
    Evelyn Obeng did an absolute terrible job. First, she doesn't keep a digital file on customers. Second, she offered me a watch that was different than the one I asked for. After I declined that, she stopped contacting me. After I stopped in again to check in and tell them that I already got the watch I wanted from a different authorized dealer and that I am now interested in another watch, they told me that now I MUST only buy from that other authorized dealer, as if this was a Rolex rule, which is ABSOLUTELY FALSE. This authorized dealer is an absolute joke.

Frequently Asked Questions About Bucherer 1888

What products does Bucherer 1888 specialize in?

Bucherer 1888 is an Official Rolex Retailer, authorized to sell and maintain Rolex Watches.

Where is Bucherer 1888 located?

It is located at East 53rd Street, 510 Madison Ave, New York, NY 10022, USA.