Watches of Switzerland

Reviews

• JZ

  Jonathan Zeller

  3 days ago
  5.0
  The absolute best experience at Watches of Switzerland Soho. I had the pleasure of working with Shantel, who helped me secure the timepiece of my dreams. She made the entire experience incredibly memorable and truly unforgettable. The entire staff goes above and beyond for their clients, and the level of care and service is exceptional. I would highly recommend them to anyone looking for a new timepiece—I’ll be a customer for life!
• AS

  Amar Sewnarine

  4 days ago
  5.0
  I stopped by the Greene Street boutique with a simple plan: just to register my interest for a timepiece and head out. I wasn't expecting to walk out with anything that day, but meeting Richard completely changed the experience. ​Richard is a true professional—incredibly knowledgeable and attentive without ever being pushy. We struck up a great conversation, and his personal touch made the visit feel less like a transaction and more like a chat between watch enthusiasts. He really listened to what I was looking for and ended up showing me a pre-owned GMT that was simply too good to pass up. ​If you are looking for someone who genuinely cares about connecting you with the right watch rather than just making a sale, ask for Richard. I went in for a "maybe one day" watch and left with a "right now" piece that I absolutely love. Thanks again, Richard!
• CS

  Chris Sztof

  6 days ago
  3.0
  Some of their reps are fantastic - polite, knowledgeable, and feel like they could just nerd out with you about watches of every brand all day if you wanted to. Others, not so much - one in particular gave the the impression that she had better things to do and was sort of subtly condescending from the start. Very off putting and likely won't be buying from here because of that experience. Good store in a great location otherwise. Great place to browse and buy from their first floor - things like Cartier, Tudor, and Jaeger. Other brands that have their own dedicated boutiques nearby like Grand Seiko, Rolex, and Longines? Not so much.
• BD

  B DEM

  Jan 3, 2026
  2.0
  Salesperson was short and made me feel as if I was inconveniencing her to show me a watch. I have a few Rolex, looking for another, but I won’t buy one from someone that is passive aggressive and condescending.
• DD

  Dakota

  Dec 12, 2025
  1.0
  A nightmare of an experience that I still can’t believe. Customer determined to buy a watch and Watches of Switzerland doing their best to make it as difficult for him to buy a watch. Wild!!! Walked into Watches of Switzerland, 60 Greene Street, 4:30pm yesterday with hopes of buying a watch the same day, if it was in stock. The manager, using her computer, told me that it was at another location, I mentioned that I was willing to travel there and buy, if it was actually in the store. Meantime I wanted to see another watch in the showcase. She declined to show it to me, instead wanting to refer it to a sales rep to help me build a relationship, then said that I had to wait a few minutes, they were all busy. Then (I’m not making this up) suggested that I should first go to the other store, look at the watch I was interested in, THEN come back to the store I was at and make a decision. I replied that since I was already in the store it was easier for me if I saw a few watches and most likely might buy something immediately if I found it more interesting than the one at the other store. Once again I asked to see the watch in the showcase below me and she said I had to wait for a rep to be free. So I then pointed to an IWC Big Pilots Perpetual Calendar watch with a green dial in the showcase behind her, asked her the price. This tricked her into opening the showcase, letting me see the watch. Now I was almost closer to deciding what I wanted, gave her back the IWC, once again asked to see the watch in the showcase below me to compare. Once again she declined, again suggesting it was better to see the other watch at the other store as this would help me decide. I told her I can think for myself; I’m old enough to make decisions without needing to go to the other store, then come back. I needed to see the watch in the showcase since I was already in the store. Incredibly she still didn’t show me the watch, instead went to see if she could find me a rep, came back and said ‘unfortunately it’s going to be a bit longer as they are still busy’ So, after seeing two other people still waiting I decided to browse a bit, went into the Rolex section, saw the Rolex GMT Master II Sprite green dial white gold, knew that even though it was just a display piece, I could buy the IWC Big Pilots perpetual green dial, put myself on a list for the Rolex Sprite white gold green dial. Finally after still waiting even longer, watching her busy on her phone texting I realized that I was not getting anywhere. She looked up, saw me waiting by the door (I was about to walk out) and said ‘Sure I cant get you anything to drink, some water maybe?’ And that’s when I explained to her that I wasn’t there for water, I was there to buy a watch and she was simply not helping me and instead putting roadblocks in my way. Let me explain something: customers are NOT stupid. This is the holiday season and we want to come to the store, see the item, feel the item, pay and leave. I actually had to take down a 5 star review for this place (see photos) and write this review which I didn’t want to do but there was no other way. Even now I can’t believe I left without buying a watch because Watches of Switzerland made it incredibly difficult to do so. No one wants a shopping experience like this, believe me. In her defense I will say this: she was never mean or nasty. On the contrary. She was very friendly but totally clueless as to how things work with customer service. I’m honestly not trying to get her in trouble because she has a great personality and is very welcoming. However customer service is an entirely different thing. Just walk into any Breitling Store or Bucherer Time Machine or even Watchfinder and you will see just how fast they will show you a timepiece and how ACCOMMODATING they are to a guest’s request. They are at the top of their game. Show the watch, make the sale, don’t keep us waiting F O R E V E R !!!!!! This is the busy holiday season.

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