Since 1980, David Yurman has defined jewelry for all lifestyles through unconventional artistry. Using the finest precious metals, rare gemstones, and innovative materials, David Yurman’s master craftspeople make jewelry and timepieces of enduring quality and beauty. From iconic Cable bracelets to inventive new creations, these designs for women and men express effortless American luxury and superb craftsmanship.
I had a great experience at the David Yurman SoHo location, and I want to specifically shout out Alexis. From the moment I walked in, she was welcoming, attentive, and genuinely knowledgeable.
She took the time to understand exactly what I was looking for and made thoughtful recommendations that actually fit my style. The whole process felt easy and personalized.
Alexis really elevated the experience, thank you.
CD
Claire Droumbakis
2 days ago
2.0
David Yurman once set the standard for a refined, thoughtful retail experience. Unfortunately, that no longer reflected my recent visit to this location. The staff came across as dismissive, unhelpful, and at times openly indifferent—far from what one would expect from a brand positioned at this level.
Whether this is a broader shift in brand culture or an issue specific to this store, the experience was disappointing enough that I won’t be returning here and will reconsider future purchases.
NS
NICOLE SCOTT
Apr 12, 2026
5.0
I had such a wonderful experience at David Yurman in SoHo, thanks to Amanie! I visited on 2/28/26 to treat myself to a belated 50th birthday gift, and she truly made the whole experience feel special from start to finish.
I came in with my sister-in-law and my 1976 pinky ring, and Amanie immediately made us feel welcome and taken care of. She helped me find the perfect bracelet: the Classic Cable Heart Station Bracelet (which I absolutely adore!) and made the entire process feel personal, fun, and memorable—not just a purchase, but a celebration.
Amanie truly went above and beyond—I’ll definitely be back because of her and highly recommend asking for her if you visit!
KB
Kyle Bonnell
Apr 9, 2026
5.0
Hands down, superb service! Ask for Aya!
I met Aya a few years at the SOHO location and have been working with her since. She always helps me find the best pieces, taking in my stature and height in to consideration, and helping me find the best combination of sizes without feeling pressured. I have worked with her in person and even helps me find the pieces remotely. Recently she curated multiple pieces for me to try on in a different state, as I was traveling! She always goes above and beyond, is welcoming, and proficient. HIGHLY recommend Aya at DY Prince St location and even remotely!
RH
Roberta Haynes
Apr 9, 2026
5.0
Was lead to the Prince location after seeing the reviews, and so happy I decide to go there. As I entered I was greeted by Julian first and then Alexis. Had already look online for what I thought I wanted but needed to see it in person. Well this is where the David
Yurman experience staff kicks in. Ms Alexis took me to a counter where the magic began, I was stuck on getting the birthstone bracelet, but both March/December are almost identical, so I was torn. I wasn’t rushed at all, the store slightly busy for a Sunday afternoon, but representative Alexis gave me all her attention, she displayed such care, ask questions about what brought me in & was the occasion, I explained a special birthday gift for my child. We chatted and she gave me her honest opinions. Alexis then said “can I show you something different” and just like that she made me see something totally different then what I thought I wanted, The arm candy she displayed on her wrist brought sheer joy and then we added another bangle; and I knew 100% it was a winning set!!!. Alexis gave me honesty but also gathered a lil info about the gift receiver to display a stack that was just perfect! Her kindness; expertise & exceptional grace has made me decide that David Yurman will be added to my favs for special occasion gifts & “just because”!! We are traveling so no arm candy photos; but my items were cleaned & gift wrapped; while I waited in a nice plushy area with a cold beverage! Customer Service at Prince Street location is exceptional!! Not only will you love the quality of your items but also the level of care in their service! Thank you David Yurman Team Prince Street NY💕
What are the regular opening hours of David Yurman Soho store?
David Yurman Soho store is open Monday to Saturday from 11:00 AM to 7:00 PM, and on Sundays from 12:00 PM to 6:00 PM.
Does David Yurman Soho offer in-store pickup services?
Yes, David Yurman Soho offers in-store pickup for orders placed online.
What types of jewelry products are available at David Yurman Soho?
The store offers a variety of jewelry including women's and men's jewelry, engagement rings, men’s wedding bands, bracelets, rings, necklaces, and earrings in various materials like yellow gold, rose gold, white gold, and sterling silver.
Can customers book personal shopping or styling appointments at David Yurman Soho?
Yes, customers can book appointments for personal shopping, styling, and engagement & wedding services at the David Yurman Soho store.
What payment options does David Yurman Soho accept?
David Yurman Soho accepts American Express, Android Pay, Apple Pay, Cash, MasterCard, and Visa.
Is the David Yurman Soho store accessible for wheelchair users?
Yes, the store has a wheelchair accessible entrance and parking available.
Where is David Yurman Soho located?
David Yurman Soho is located at 114 Prince Street, Soho, New York, NY 10012, USA.
What nearby stores can customers visit while shopping at David Yurman Soho?
Customers can also visit nearby stores such as Fragments (a jewelry store), John Hardy SoHo (jewelry and fashion accessories), Slowear Man (men’s and women’s clothing), and Camper (shoe and clothing store) for a variety of shopping options.
Are there any nearby dining options close to David Yurman Soho?
Yes, Olive's, a sandwich shop, is located nearby and is a great option for a meal before or after visiting David Yurman.
What nearby attractions could customers explore around David Yurman Soho?
Customers might enjoy visiting the Morrison Hotel Gallery, an art gallery and event photography space nearby, perfect for exploring art and culture near the David Yurman store.
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