The LEGO® Store Freehold

4.6
265 reviews

About

Toy StoreToysLEGO Company Limited
The LEGO® Store Freehold brings creativity to life for kids and kids-at-heart! Visit our toy store to discover a huge selection of LEGO sets, minifigures and gifts, with extra help from our knowledgeable Brick Specialists. From LEGO Star Wars™ sets to LEGO sets for adults, we’ve got plenty of options for fans of all ages! Looking to get extra creative? Design your own personalized LEGO minifigures at the Build a Minifigure station, or check out the LEGO Pick a Brick wall to find all the pieces you need to bring your next idea to life. We’re always working on fun new activities to inspire creative play, so be sure to ask about what exciting LEGO events are coming soon to our store!

Details

  • DeliveryNot available
  • DebitAvailable
  • Mobile paymentsAvailable
  • Cash onlyNot available

Location

The LEGO® Store Freehold
3710 Route 9, Freehold, NJ
07728, United States

Hours

Reviews

4.6
265 reviews
5 stars
198
4 stars
47
3 stars
11
2 stars
2
1 star
7

What are people saying?

AI-generated from recent customer reviews

Staff Performance

Customers consistently praised the staff for being friendly, helpful, and knowledgeable.

Product Selection

The store is well-stocked with a variety of Lego sets, including exclusive items not available online.

Pricing Concerns

Several reviews mentioned that prices are high, making it a point of contention for some customers.

Store Environment

The store is described as clean, organized, and visually appealing, enhancing the shopping experience.
  • MV
    Michael Valentin
    6 days ago
    1.0
    Store manager creating his own policy which is not Lego policy, I attempted to purchase two sets of a Lego that was release over a week ago like I always do, according to Lego.com I can purchase 5 but I always purchase two one for me one for my child. After telling him he’s creating his own policy he could not care less. Attached is a pic of the limit on the website
  • GG
    Greg
    Dec 9, 2025
    5.0
    Love Lego, they are so relaxing to build. The Lego store has sets that you cant find elsewhere. The only issue that the prices are getting insane.
  • RH
    Raymond Hamill
    Nov 24, 2025
    5.0
    Absolutely wonderful store I went there to get some early Christmas shopping done, and the staff were wonderful! They are so kind and helpful and are just the best I love this store and Legos are my hobby and every time I can get to this store I always leave with a smile on my face!!! 10 out of 10 I will keep going to this store!!!!
  • SL
    suzanne lucarelli
    Jul 27, 2025
    4.0
    Fun shop. I enjoyed the create your own mini figures area. I liked the wall where you could choose your own box of bricks. They had a nice variety of popular sets with examples on display.
  • KP
    Kyle Princiotti
    Aug 29, 2024
    5.0
    Service is amazing! Antony and Sean are great guys in there and both very helpful

Frequently Asked Questions About The LEGO® Store Freehold

How do I sign up for the LEGO VIP Program?

If you drop by one of our awesome LEGO® Stores, you can become a LEGO® VIP member right there and then. Just ask one of our Brick Specialists to sign you up and they’ll be happy to help. After you sign up in-store, you’ll receive a welcome email with instructions for completing your registration. After your registration is complete, you’ll receive an email with a link to your new digital card. LEGO VIP Points can be earned on purchases from LEGO stores and from our online shop.

How do I redeem my VIP Points?

Once you’ve earned points, visit your VIP account on LEGO.com where you can choose to redeem a voucher for either online or in-store shopping!