Customers consistently praised the staff for their professionalism, knowledge, and attentiveness, highlighting exceptional service from multiple associates including Philip, Mohamed, and Aaron.
Welcoming Atmosphere
The store is noted for its inviting and friendly environment, making customers feel comfortable and valued during their visits.
Product Knowledge
Sales associates demonstrated extensive knowledge about watches, providing detailed information and guidance, which enhanced the purchasing experience for customers.
Overall Experience
Many reviews reflect a high level of satisfaction with the overall buying experience, with customers expressing excitement about their purchases and appreciation for the seamless process.
GB
Genmar Basilio
3 days ago
5.0
I had an amazing experience at this Rolex store. I walked in not expecting to make a purchase, but I ended up buying my very first Rolex! Maria was incredibly polite, patient, and knowledgeable throughout the entire process. She made me feel comfortable and took the time to answer all my questions. Thanks to her, I walked out with my first ever Rolex and a huge smile. Truly a memorable experience—thank you, Maria!
JG
Jun Guo
Jan 6, 2026
5.0
We had a great experience with Philip. He welcomed us warmly, took the time to understand our preferences, and guided us through the watch registration process with clarity and professionalism. Everything felt smooth and transparent, and we never felt rushed. We truly appreciated his knowledge and courteous service and look forward to the delivery and pickup of our desired watches.
YZ
Yehuda Zargarov
Jan 5, 2026
5.0
Outstanding experience at Watches of Switzerland in American Dream! Philip was incredibly accommodating, knowledgeable, and genuinely passionate about helping me find the perfect watch. He went above and beyond to make me feel valued and assured me that my next dream watch will be mine in the near future. I left completely satisfied and excited—top-notch service from start to finish. Highly recommend Philip and this stunning showroom!
BT
Brandon Tong
Dec 26, 2025
5.0
This review is long overdue but I had another excellent experience at WoS American Dream. I had the pleasure of working with Philip again and this time it was to pick up my dream Rolex, the GMT Master 2 - Bruce Wayne! As usual Philip's customer service and hospitality was second to none, he made purchasing the watch a seamless and enjoyable experience.
Watches can truly be a daunting and sometimes overwhelming retail experience but with Philip's care and expertise, the journey has been extremely rewarding! Philip and the entire WoS American Dream team are exceptional and I could not recommend them enough.
Thank you!
TT
Trevor
Dec 25, 2025
5.0
I had an absolutely wonderful experience working with Philip Tse! I called looking for a specific timepiece, and Philip was incredibly proactive in tracking it down. Initially, he found that only the Soho location had it in stock. I was prepared to make the trip, but just a few hours later, he followed up to let me know a new shipment had just arrived at his location.
I rushed over and was warmly greeted by Philip. Since this was my first moon phase watch, he was exceptionally patient, taking the time to show me exactly how to set and maintain it. His expertise and top-notch customer service made the whole process seamless. I will definitely be returning to Philip for my next watch purchase!
Frequently Asked Questions About Watches of Switzerland
What are the operating hours of Watches of Switzerland?
Watches of Switzerland is open Monday through Friday from 11:00 AM to 7:00 PM, Saturday from 11:00 AM to 9:00 PM, and closed on Sundays. It has special holiday hours on November 23, 2025, opening from 12:00 PM to 6:00 PM.
Where is Watches of Switzerland located?
Watches of Switzerland is located at 1 American Dream Way, e264, East Rutherford, NJ 07073, USA.
Is in-store shopping available at Watches of Switzerland?
Yes, Watches of Switzerland offers in-store shopping.
What type of products does Watches of Switzerland offer?
Watches of Switzerland is a watch store specializing in a variety of high-quality watches.
How can I contact Watches of Switzerland?
You can reach Watches of Switzerland by phone at +1 201-621-0950.
What are some nearby places to visit around Watches of Switzerland?
Nearby, you can visit Johnny Was for women's clothing, The GAMEROOM powered by Hasbro for arcade games, and B&B Theatres American Dream for cinema experiences.
Are there dining options near Watches of Switzerland?
Yes, nearby dining options include King Kong Express for Chinese cuisine, CUCI 除夕汉堡 for burgers and sandwiches, and Its Waao for Colombian food.
Where can I find other shopping options nearby Watches of Switzerland?
Nearby shopping includes Journeys for shoes and retail, Louis Vuitton for fashion accessories, and Kay Jewelers for jewelry and bridal items.
Are there entertainment venues near Watches of Switzerland?
Yes, entertainment venues nearby include The Rink for skating, Activate Games amusement park, and iMUSEUM for museum experiences.
What should I know about holiday hours at Watches of Switzerland?
On November 23, 2025, Watches of Switzerland will be open from 12:00 PM to 6:00 PM, which differs from its usual hours.