Primark

4.6
1605 reviews
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Business Details

1 American Dream Way, East Rutherford, NJ, NJ
07073, United States
(201) 939-8490
https://www.primark.com/en-us/stores/east-rutherford-nj/1-american-dream-way
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About

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Shop the latest trends at amazing prices at Primark East Rutherford, NJ. Adored by fashion fans and value seekers in East Rutherford, NJ alike, Primark is the destination store for this season’s must haves. Discover women’s, men’s and children’s fashions, as well as lingerie, beauty and homeware. With sustainable cotton and Primark PS cruelty free beauty ranges dropping on the regular, you can explore products that fit your budget and lifestyle. Visit your local Primark East Rutherford, NJ for amazing fashion at amazing prices.

Location

Primark
1 American Dream Way, East Rutherford, NJ, NJ
07073, United States

Hours

Reviews

4.6
1,605 reviews
5 stars
1,174
4 stars
281
3 stars
77
2 stars
17
1 star
56

What are people saying?

AI-generated from recent customer reviews

Customer Service

Many customers reported poor customer service, with rude staff and unhelpful management being common complaints.

Long Wait Times

Numerous reviews mentioned long lines at checkout, often with only a few cashiers available to serve customers.

Pricing and Value

Customers appreciated the low prices and good value for money, although some noted a decline in quality.

Store Organization

Feedback indicated that the store was often disorganized and messy, particularly during peak hours.

Product Variety

While many customers enjoyed the variety of products available, some expressed disappointment in the limited selection for men and women.
  • XP
    Xiomary Pimentel
    Nov 13, 2025
    1.0
    ⭐ 1-Star Review The staff here is extremely rude and unprofessional. I asked for a simple price check, it turns into a whole issue. No one wants to help, and they act annoyed just for doing their job. It’s frustrating and makes the entire shopping experience uncomfortable. Definitely needs better customer service training.
  • KV
    Kiara Villatoro
    Nov 2, 2025
    1.0
    literally says open, spent two hours just trying to get in the building and its closed. Make your hours clear and don't waste peoples time who don't have a store nearby.
  • VV
    Vbruno
    Oct 27, 2025
    1.0
    Experienced really nasty attitude from the lady directing customers to the register lines. I asked her which way to go because one big lane split into 2 near the registers. She was very rude and started talking nonsense. I told her I just asked a simple question. It was a simple left or right. Her attitude and lack of professionalism was unnecessary. It happened at around 6:15 pm on Sunday 10/26/2025.
  • PP
    pinky panchal
    Oct 17, 2025
    1.0
    Never go to this store. Always a big bi big queue. I don’t get it why the heck they can’t open self checkout. Employees only 1-2 driving register and its a long line always
  • GP
    Gerry P
    Sep 27, 2025
    4.0
    Ropa y accesorios económicos, algunas ofertas de temporada atractivas, bastante desordenado por la tarde, poca onda del personal de salón y de cajas
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Frequently Asked Questions About Primark

Where is Primark East Rutherford located?

Primark East Rutherford is located at 1 American Dream Way, D350 Primark, East Rutherford, NJ 07073, USA.

What are the regular store hours for Primark in East Rutherford?

Primark East Rutherford is open Monday through Thursday from 11:00 AM to 9:00 PM, Friday and Saturday from 11:00 AM to 10:00 PM, and Sunday from 11:00 AM to 7:00 PM.