SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Overall, customers praised the helpfulness and friendliness of the staff, with many noting positive interactions and assistance.
Product Selection
The store offers a wide variety of sporting goods and outdoor equipment, which customers appreciated, although some noted higher prices compared to competitors.
Negative Experiences
Several customers reported negative experiences, particularly regarding the archery department and incidents involving staff behavior, which led to dissatisfaction.
Store Atmosphere
Customers enjoyed the store's atmosphere, including its cleanliness and unique features like the indoor Ferris wheel, making it a fun shopping destination.
Pricing Concerns
Many reviews mentioned that prices are generally higher than other retailers, leading some customers to feel that they could find better deals elsewhere.
CO
Chris Offutt
Jan 5, 2026
1.0
Ordered an item for in store pick up which was supposed to be in stock and available for pick up within an hour. The next day the order shifted to preparing to ship. I was not contacted to confirm if this would be acceptable. I requested the order to be cancelled via online chat and was told I would receive confirmation and the refund would begin processing within 24 hours. The cancellation needed to be actioned by the Scheels in Omaha. Later that day I visited the Omaha Scheels and found the rifle sitting on display. I inquired about it and the sales assistant didn't seem willing to let me acquire it. I then went to customer service to ask them to cancel my order. The individual stated it was cancelled and I would receive a confirmation e-mail. It is now the next day and the online order still shows as preparing to ship and I have not received an email confirming that my order is cancelled which means Scheels is still tying up over $1k of my money as the refund has still not begun processing.
DR
Devon Roach
Dec 31, 2025
2.0
When I first arrived I had one guy ask if I needed help finding anything and at the time I was just looking in the fishing section but later on I decided I was going to get a HD innovations ice shuttle. I had some questions on it and seemed like everyone just walked away and did not want to help so I ended up not buying. The only reason I’m not giving a 1 star on this experience is because of the older gentleman that asked if I needed help right when I first got there
EL
Eric Lamrbecht
Dec 29, 2025
1.0
Went into Scheels last night to pick up some ice fishing gear. I looked at a Clam two man flip over which I asked the gentleman behind the marine counter if this was the only one. From the word go this guy was acting if I was bothering him. He looked it up and said that's the only one. I asked if could purchase the floor model his response was "yep". I then asked if there was a discount for the floor model which he replied "I wont charge you the $200 set up fee". I told him whatever and would take it he then was put out that he had to call someone over and get it off the shelf. I asked him to take the 6' runner kit down with the sled and he just glared at us. You would think that a customer who just spent $1,600.00 in cash would be treated a little better and the staff would not be put out when customers ask questions.
BK
Bryan Kummer
Dec 22, 2025
1.0
There archery section is a bunch is frauds and scammers. My brother took the exact same bow as me in and they gave him 850 bucks. I took mine in and they said they would only give me 650 I had better attachments on the bow and it was the Lift 34 my brothers was the lift 29. I have never been impressed with Scheels archery department overall and I highly recommend people find the smaller shops that are more knowledgeable and won’t screw up your bows like Scheels does. Defiantly don’t sell your used bows to them as they will screw you over. Per there archery section (it sucks to be a lefty) apparently that cost me 200 dollars. Even tho they price them the same on the shelf. Scheels Omaha one star!
I would like to add it’s more of a slap in the face that I bought this bow brand new from them same price as the right handed bows. I will ensure to not buy from them again and anyone I know in the future I’ll tell to do the same. Iv had better service online and at small shops.
KE
Kai Express
Dec 21, 2025
1.0
Yes I understand yesterday was a busy shopping day but why only a few people working checkout on both sides of the store with both sides of the store lines starting in middle? Oh an worse part is the two men working in the NFL apparel section standing there talking to one another casually. Believe they were ASL. I asked if this was all they had for NFL hats they responded yes an walked away talking! Would of thought one of them would be like yes can I help you find a certain team? NOPE. Never had anything like this happen at scheels across America. An won't be doing business with omaha location anymore!
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
How many SCHEELS stores are there in the USA?
SCHEELS has 34 locations across 16 states and is scheduled to open an additional store in Cedar Park, Texas, in 2026.
What brands can I find at SCHEELS in Omaha?
You can find high-quality brands such as Nike, adidas, Under Armour, The North Face, YETI, Traeger, and many more at SCHEELS in Omaha.
Is SCHEELS privately owned or publicly traded?
SCHEELS is an employee-owned, privately held business led by Steve Scheel, great-grandson of the founder.
Does SCHEELS offer price matching?
Yes, SCHEELS will price match other competitors to ensure you get the best deal.
What are the Omaha SCHEELS store hours?
SCHEELS Omaha is open Monday through Friday from 9:30 AM to 9:00 PM, Saturdays from 9:00 AM to 9:00 PM, and Sundays from 11:00 AM to 6:00 PM.
What types of products and services does SCHEELS Omaha offer?
SCHEELS Omaha offers products like grilling, clothing, golf, fishing, hunting, biking, and more. Services include a sporting goods store, cafe, golf shop, shoe store, bicycle store, and hunting store among others.
What nearby stores can I visit along with SCHEELS in Omaha?
Are there any unique attractions at SCHEELS Omaha?
Yes, there is a Ferris Wheel inside SCHEELS Omaha, providing an amusement experience alongside shopping.
What dining options are available near SCHEELS Omaha?
You can visit eateries like Goodly Cookies, a bakery and candy store, Eat Fit Go, a health food restaurant, and Scooter's Coffee cafe nearby for a quick meal or snack.
Which nearby shops complement a visit to SCHEELS for fashion and accessories?
Nearby fashion and accessory shops include White House Black Market, LOFT, Kendra Scott, Charming Charlie, and Chico's, ideal for a complete shopping experience.