Business Details
3030 Pine Lake RD, Lincoln, NE
68516, United States
Certified by Scheels • Apr 05, 2026
(402) 420-9000
Certified by Scheels • Apr 05, 2026
https://www.scheels.com/store/lincoln/094
Certified by Scheels • Apr 05, 2026
About
Certified by Scheels • Apr 05, 2026
Sporting Goods StoreGolf Equipment ShopShoe StoreClothing StoreSportswear StoreSunglasses StoreExercise Equipment StoreFishing StoreScheels All Sports
SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Location
Certified by Scheels • Apr 05, 2026
Hours
Certified by Scheels • Apr 05, 2026
Monday9:30 AM - 9:00 PM
Tuesday9:30 AM - 9:00 PM
Wednesday9:30 AM - 9:00 PM
Thursday9:30 AM - 9:00 PM
Friday9:30 AM - 9:00 PM
Saturday9:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
Reviews
4.5
1,599 reviews
5 stars
1,192
4 stars
233
3 stars
70
2 stars
30
1 star
74
- CPCovered in Paint1 day ago1.0The website said the item had a sale but the manager at the store treated me and my husband like were stupid for seeing a sale. She didn’t do any research or make any calls instead just continue to be passive aggressive. We then called the Omaha store and had a very nice conversation with them where they honored the discount and shipped it to us. Very disappointing the Lincoln sales girl was very sweet guy the manager had terrible customer service skills. I understand having rules to follow but using unkind words are never necessary.
- JZJosh ZachApr 3, 20265.0Great experience purchasing a rifle today. Knowledgeable and helpful staff member. I believe Jake was his name. Quick process.
- JDJacob DeHaasMar 31, 20265.0Very helpful friendly staff, outstanding selection of merchandise, lots of cool stuff!
- SDScott DavisMar 28, 20265.0Great store to spend time in and shop your favorite sports brands. Whether it be the big farris wheel or food court there is always something to do with the kids.
- KCKelsey CadaMar 8, 20265.0My son needed track shoes for next week so we went to Scheels since they have a wonderful selection of shoes to try on. With the help of the employees he found the right size and style he wanted. I also wanted to check out the prices of the softball and baseball bats for my son and daughter. When my daughter and I were looking at the bats a female employee came up to us and asked if we needed any help. She was very helpful and knowledgeable when helping my daughter. I told her my budget on what I could spend and she found my daughter the perfect bat. My son also needed a bat and she also found him one that he really likes. It's also nice that there is a batting cage for they can try them out.
Frequently Asked Questions About Scheels
How many SCHEELS stores are there?
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
How many SCHEELS store locations are there across the U.S.?
SCHEELS has 34 locations in 16 states and plans to open another store in Cedar Park, Texas in 2026.
What types of products and brands does SCHEELS carry?
SCHEELS offers products across 85+ categories including hunting, fishing, camping, golfing, biking, and sportswear, featuring brands such as Nike, Adidas, Under Armour, The North Face, YETI, and Traeger.
What are the typical operating hours of the Scheels store in Lincoln, NE?
The Scheels store in Lincoln, NE is open Monday to Friday from 9:30 AM to 9:00 PM, Saturdays from 9:00 AM to 9:00 PM, and Sundays from 11:00 AM to 6:00 PM, with holiday hours occasionally varying.
Is SCHEELS a privately owned company?
Yes, SCHEELS is an employee-owned, privately held company led by the Scheel family, store managers, and employees.
Does SCHEELS offer price matching?
Yes, SCHEELS will price match competitors to ensure customers get the best deal.
Where is the Scheels store located in Lincoln, NE?
The Scheels store is located at 3030 Pine Lake Road, Lincoln, Nebraska, 68516, USA.
What sporting goods services are offered at Scheels Lincoln?
Scheels in Lincoln offers services including a sporting goods store, cafe, golf shop, shoe store, bicycle store, fishing store, hunting store, women's and children's clothing stores, and exercise equipment store.
Which nearby stores can I visit after shopping at Scheels for more sporting goods or related items?
After visiting Scheels, you can explore nearby shops such as Austads Golf for golf gear, HobbyTown USA for hobby supplies, and Famous Footwear for additional sporting shoes.
Are there any nearby places to grab food or relax near Scheels in Lincoln?
Nearby places to eat or relax include Arby's for fast food and cafes or shopping centers around Southpointe Pavilions Mall which also has entertainment options.
Can I find beauty and fashion stores close to Scheels in Lincoln?
Yes, near Scheels you can visit Ulta Beauty for cosmetic and hair supplies, Rustiva for flowers and fashion accessories, and Sugar & Spice for women's clothing and fashion accessories.
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