Business Details
3030 Pine Lake RD, Lincoln, NE
68516, United States
Certified by Scheels • Feb 22, 2026
(402) 420-9000
Certified by Scheels • Feb 22, 2026
https://www.scheels.com/store/lincoln/094
Certified by Scheels • Feb 22, 2026
About
Certified by Scheels • Feb 22, 2026
Sporting Goods StoreGolf Equipment ShopShoe StoreClothing StoreSportswear StoreSunglasses StoreExercise Equipment StoreFishing StoreScheels All Sports
SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Location
Certified by Scheels • Feb 22, 2026
Hours
Certified by Scheels • Feb 22, 2026
Reviews
4.5
1,575 reviews
5 stars
1,173
4 stars
231
3 stars
69
2 stars
30
1 star
72
What are people saying?
AI-generated from recent customer reviews
Customer Service
Many customers praised the helpfulness and friendliness of the staff, highlighting specific employees for their exceptional service.
Store Experience
The store is described as a fun destination with various attractions for families, including a Ferris wheel, play area, and aquarium.
Product Selection
Customers appreciate the wide variety of products available, from sports equipment to clothing, although some noted high prices.
Cleanliness and Organization
The store is frequently mentioned as clean and well-organized, contributing to a pleasant shopping experience.
Mixed Reviews on Management
Some customers expressed dissatisfaction with management practices, particularly regarding product availability and customer service consistency.
- JFJason Finley5 days ago5.0Always good and helpful people. I was in the bow shop. Bowtech's were professional and patient with my needs while setting up my bow. Happy to do business here. Always.
- PMpatrick MFeb 18, 20265.0Priced good but their café is delicious. Ne favorite pizza place
- SCStuart ChambersFeb 13, 20265.0What the heck can I say about this place you may not already know! If you need it for the outdoors, this place has it! Also, the Jerky, dear lord is that stuff amazing!
- ZZZCT808Feb 2, 20265.0I’m not often this impressed with a chain of stores that I feel compelled to write a review. I purchased some shoes from another state, and happened to be on a business trip in Lincoln when one of them developed a defect. I spoke to three different members of staff including a manager who made me feel like I was the only customer in the store! The customer service was off the charts! Super friendly, resolved the issue, sent the defective item back to the manufacturer, and moments later I was back on the road and on with my day with replacement shoes. The level of care, professionalism, and looking for solutions not making excuses or being unhelpful was amazing. Would certainly trust them for future purchases, and they have a huge location near my home too which is nice. Very happy.
- THTabitha HunterJan 23, 20265.0Great place to bring the kids when it is too cold or hot to play outside. They have a small play area, a practice shooting area, bowling ball throw, lots of animals on display, a restaurant, ferris wheel, candy shop, toys, and of course, any sports equipment you might need and more.
Frequently Asked Questions About Scheels
How many SCHEELS stores are there?
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
How many SCHEELS store locations are there across the U.S.?
SCHEELS has 34 locations in 16 states and plans to open another store in Cedar Park, Texas in 2026.
What types of products and brands does SCHEELS carry?
SCHEELS offers products across 85+ categories including hunting, fishing, camping, golfing, biking, and sportswear, featuring brands such as Nike, Adidas, Under Armour, The North Face, YETI, and Traeger.
What are the typical operating hours of the Scheels store in Lincoln, NE?
The Scheels store in Lincoln, NE is open Monday to Friday from 9:30 AM to 9:00 PM, Saturdays from 9:00 AM to 9:00 PM, and Sundays from 11:00 AM to 6:00 PM, with holiday hours occasionally varying.
Is SCHEELS a privately owned company?
Yes, SCHEELS is an employee-owned, privately held company led by the Scheel family, store managers, and employees.
Does SCHEELS offer price matching?
Yes, SCHEELS will price match competitors to ensure customers get the best deal.
Where is the Scheels store located in Lincoln, NE?
The Scheels store is located at 3030 Pine Lake Road, Lincoln, Nebraska, 68516, USA.
What sporting goods services are offered at Scheels Lincoln?
Scheels in Lincoln offers services including a sporting goods store, cafe, golf shop, shoe store, bicycle store, fishing store, hunting store, women's and children's clothing stores, and exercise equipment store.
Which nearby stores can I visit after shopping at Scheels for more sporting goods or related items?
After visiting Scheels, you can explore nearby shops such as Austads Golf for golf gear, HobbyTown USA for hobby supplies, and Famous Footwear for additional sporting shoes.
Are there any nearby places to grab food or relax near Scheels in Lincoln?
Nearby places to eat or relax include Arby's for fast food and cafes or shopping centers around Southpointe Pavilions Mall which also has entertainment options.
Can I find beauty and fashion stores close to Scheels in Lincoln?
Yes, near Scheels you can visit Ulta Beauty for cosmetic and hair supplies, Rustiva for flowers and fashion accessories, and Sugar & Spice for women's clothing and fashion accessories.
Brand Certified Facts from Scheels
Scheels partners directly with Yext to publish this data from the brand's official system of record. Learn more about our data sources
Certified February 22, 2026Yext Knowledge Graph
- Address
- Categories
- Geo coordinates
- Legal business name
- Hours of operation
- Phone number
- Official website
Syndication Network
Approved business data is pushed to 100+ publishers, including: