Business Details
About
Sporting Goods StoreGolf Equipment ShopShoe StoreClothing StoreSportswear StoreSunglasses StoreExercise Equipment StoreFishing Store
SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Location
Hours
Reviews
4.5
1,534 reviews
5 stars
1,138
4 stars
225
3 stars
69
2 stars
29
1 star
73
What are people saying?
AI-generated from recent customer reviews
Customer Service
Feedback highlights a mix of exceptional and poor customer service experiences, with some staff praised for their helpfulness and knowledge, while others were criticized for being unresponsive or unhelpful.
Product Availability
Customers appreciate the wide selection of products available, although some reported issues with specific items being out of stock or mismanaged orders.
Store Experience
The store is described as clean and well-organized, with engaging features like a ferris wheel and aquarium, making it a fun destination for families.
Pricing Issues
Several reviews mention dissatisfaction with pricing practices, including issues with honoring sale prices and high overall prices.
Staff Knowledge
Many customers noted that staff members are generally knowledgeable about products, contributing positively to the shopping experience.
- SRSarah RiggsNov 16, 20255.0Scheels is great. It’s a destination as well as a shopping spot. Kids will love the Ferris wheel, candy shop, aquarium, photo ops, and toy section. There is a great selection of sports equipment, clothing, and shoes.
- FKFrank KeanNov 12, 20255.0Grandchildren love the Ferris wheel, icecream, arcades and kids toys.
- AMAdam MillerNov 7, 20255.0A must see. Ride the wheel at your own risk :O There's pretty much everything here.
- MPMatt PoessneckerNov 3, 20255.0Find Christina in men's department, if she can't find what you want they don't make it!
- SKSandy KahnOct 22, 20252.0My order was partially shipped. We'll it was a disaster. I ordered The Lodge cast iron pots with lids.. Whom ever packed it, needs to be trained more. The pans were heavy and had free movement in the box that was to big, and had some paper but very little packing inside. Therefore they moved in the box the entire time. This is unexceptable.
Frequently Asked Questions About Scheels
How many SCHEELS stores are there?
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
How many SCHEELS store locations are there across the U.S.?
SCHEELS has 34 locations in 16 states and plans to open another store in Cedar Park, Texas in 2026.
What types of products and brands does SCHEELS carry?
SCHEELS offers products across 85+ categories including hunting, fishing, camping, golfing, biking, and sportswear, featuring brands such as Nike, Adidas, Under Armour, The North Face, YETI, and Traeger.
What are the typical operating hours of the Scheels store in Lincoln, NE?
The Scheels store in Lincoln, NE is open Monday to Friday from 9:30 AM to 9:00 PM, Saturdays from 9:00 AM to 9:00 PM, and Sundays from 11:00 AM to 6:00 PM, with holiday hours occasionally varying.
Is SCHEELS a privately owned company?
Yes, SCHEELS is an employee-owned, privately held company led by the Scheel family, store managers, and employees.
Does SCHEELS offer price matching?
Yes, SCHEELS will price match competitors to ensure customers get the best deal.
Where is the Scheels store located in Lincoln, NE?
The Scheels store is located at 3030 Pine Lake Road, Lincoln, Nebraska, 68516, USA.
What sporting goods services are offered at Scheels Lincoln?
Scheels in Lincoln offers services including a sporting goods store, cafe, golf shop, shoe store, bicycle store, fishing store, hunting store, women's and children's clothing stores, and exercise equipment store.
Which nearby stores can I visit after shopping at Scheels for more sporting goods or related items?
After visiting Scheels, you can explore nearby shops such as Austads Golf for golf gear, HobbyTown USA for hobby supplies, and Famous Footwear for additional sporting shoes.
Are there any nearby places to grab food or relax near Scheels in Lincoln?
Nearby places to eat or relax include Arby's for fast food and cafes or shopping centers around Southpointe Pavilions Mall which also has entertainment options.
Can I find beauty and fashion stores close to Scheels in Lincoln?
Yes, near Scheels you can visit Ulta Beauty for cosmetic and hair supplies, Rustiva for flowers and fashion accessories, and Sugar & Spice for women's clothing and fashion accessories.