Business Details
About
Sporting Goods StoreGolf Equipment ShopShoe StoreClothing StoreSportswear StoreSunglasses StoreExercise Equipment StoreFishing StoreScheels All Sports
SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Location
Hours
Reviews
4.5
1,555 reviews
5 stars
1,156
4 stars
229
3 stars
68
2 stars
30
1 star
72
What are people saying?
AI-generated from recent customer reviews
Customer Service
Many customers praised the staff for being friendly, knowledgeable, and helpful, with specific mentions of exceptional service from individual employees.
Store Experience
The store is described as a fun and engaging place to visit, featuring attractions like a Ferris wheel, aquarium, and various activities for children.
Product Availability
Customers noted a wide selection of products, although some expressed disappointment over specific items being out of stock or mismanaged.
Mixed Reviews on Pricing
While some customers found prices to be high, others appreciated the value and sales available, indicating a mixed perception of pricing.
Shipping Issues
Several reviews highlighted problems with online orders and shipping, leading to frustration among customers.
- NSNate Stephens2 days ago5.0I came in Jan 1st 2026 to purchase a suppressor. DANE in guns was more than helpful. Jon did my atf paperwork, it would not process since the atf was overloaded. Jon came into work early the next day and at 6:04 a.m., my application was submitted. Big kudos to Dane and Jon in the gun dept. I'll be back to buy more...and I drove from Kearney to lincoln that day. Nate Stephens ~Retired U.S. Army
- JJJoDox806 days ago5.0Very clean with lots of merchandise to choose from! Will visit again!
- SWStacey WilliamsDec 28, 20255.0We always have a great time at this store. The employees are always friendly and helpful. Pleasant shopping experience and we always find what we are looking for.
- ETEric TeeDec 27, 20255.0Love hearing worship music play throughout the store. Staff is almost too friendly :) we find ourselves eating at the cafe more often. If Scheels doesn’t have it, you don’t need it!
- ESEmery SamuelsonDec 23, 20255.0Me and my dad were at SouthPointe for Christmas shopping and we stumbled upon free drip coffee that was certainly a nice surprise!! And the pecans were also excellent, the people in the fishing section were very friendly and helpful!!
Frequently Asked Questions About Scheels
How many SCHEELS stores are there?
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
How many SCHEELS store locations are there across the U.S.?
SCHEELS has 34 locations in 16 states and plans to open another store in Cedar Park, Texas in 2026.
What types of products and brands does SCHEELS carry?
SCHEELS offers products across 85+ categories including hunting, fishing, camping, golfing, biking, and sportswear, featuring brands such as Nike, Adidas, Under Armour, The North Face, YETI, and Traeger.
What are the typical operating hours of the Scheels store in Lincoln, NE?
The Scheels store in Lincoln, NE is open Monday to Friday from 9:30 AM to 9:00 PM, Saturdays from 9:00 AM to 9:00 PM, and Sundays from 11:00 AM to 6:00 PM, with holiday hours occasionally varying.
Is SCHEELS a privately owned company?
Yes, SCHEELS is an employee-owned, privately held company led by the Scheel family, store managers, and employees.
Does SCHEELS offer price matching?
Yes, SCHEELS will price match competitors to ensure customers get the best deal.
Where is the Scheels store located in Lincoln, NE?
The Scheels store is located at 3030 Pine Lake Road, Lincoln, Nebraska, 68516, USA.
What sporting goods services are offered at Scheels Lincoln?
Scheels in Lincoln offers services including a sporting goods store, cafe, golf shop, shoe store, bicycle store, fishing store, hunting store, women's and children's clothing stores, and exercise equipment store.
Which nearby stores can I visit after shopping at Scheels for more sporting goods or related items?
After visiting Scheels, you can explore nearby shops such as Austads Golf for golf gear, HobbyTown USA for hobby supplies, and Famous Footwear for additional sporting shoes.
Are there any nearby places to grab food or relax near Scheels in Lincoln?
Nearby places to eat or relax include Arby's for fast food and cafes or shopping centers around Southpointe Pavilions Mall which also has entertainment options.
Can I find beauty and fashion stores close to Scheels in Lincoln?
Yes, near Scheels you can visit Ulta Beauty for cosmetic and hair supplies, Rustiva for flowers and fashion accessories, and Sugar & Spice for women's clothing and fashion accessories.