Business Details
About
Sporting Goods StoreGolf Equipment ShopShoe StoreClothing StoreSportswear StoreSunglasses StoreExercise Equipment StoreFishing Store
SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Location
Hours
Reviews
4.6
2,760 reviews
5 stars
2,109
4 stars
423
3 stars
90
2 stars
48
1 star
90
What are people saying?
AI-generated from recent customer reviews
Customer Service
Many customers praised the helpfulness and friendliness of the staff, highlighting specific employees who went above and beyond.
Product Selection
The store offers a vast selection of sporting goods and outdoor equipment, appealing to a wide range of customer needs.
Pricing Concerns
Several reviews mentioned that prices are on the higher side, which may deter some customers from making purchases.
Mixed Experiences
While many customers had positive interactions, some reported negative experiences with management and perceived racial bias.
Family-Friendly Atmosphere
The store features attractions like a Ferris wheel and games, making it a fun destination for families.
- MMMrJespeseth2 days ago2.0Went to buy a pair of shoes. They bring out a dirty pair of shoes to sell as new. $200 shoes and all they say is we can clean them for you. No I'm not paying $200 for used shoes. I'm not talking a scuff or two. These had dirt all over the top, embedded in the crevices on the bottoms they looked like someone walked through mud and tried to wash them unsuccessfully. These shoes were definitely worn outside for a period of time. Said it was the last pair but didn't check. No offer for discount or to call Moorhead store to see if they had any there. Just said oh huh ok. Crap service in my opinion. Put everything back and left. I'll shop elsewhere I guess.
- CLCourtney LohmanNov 17, 20255.0The customer service desk was very helpful. My husband bought me a Canada Goose winter coat, and I tried it on in store and it fit. Then I got home and tried it on with a sweater and it was tight on my shoulders. I brought it back and they didn’t have any in store or other stores on line so they had to call a manager and special order it. They were pleasant and helpful getting me the right size ordered.
- MCMeesha CraneNov 14, 20255.0Mom was able to find some 3x Warm gear for this coming Winter. I am a size large and found a great Feminie Carhart Sweater and some great gloves. There were many workers and they all greeted us. Which made this massive store much easier for my elderly Mother to navigate. Happy Shopping.
- AAAlexNov 11, 20255.0Girlfriend loved it. Expensive as expected for high end clothing but other things were cheaper. It is more of an attraction than a store.
- BDBeatrice DollieOct 11, 20255.0Update after contacting the main manager Jason Mach. He was quick to call me back regarding the incident after I waited a few days to cool off. Mind you I do have healthy respect for anyone in the customer service industry so I don’t make any habit of flying off the handle or making a scene. I try to calmly ask questions and let the other person realize their error. Jason acknowledged my concerns and had already spoken with the junior management team and how I was treated. Sounds like they even went to him before I called and they reviewed the incident. As unintentional as the two front line managers were in their intentions, it did not excuse the situation they created. I can tell some coaching was done on how to handle each customer with respect and calmly. Jason again apologized after listening to a few points I wanted to share…and he did above and beyond to make up for my frustration. Lessons were learned. I will continue doing business at Scheels. Thank you to all the team for striving to improve. This was the incident originally…. the worst customer experience and it was management people who created the issues! Two managers I had to prove wrong and then neither apologized until I explained how they made me feel criminal! For an error they were making and all while my customer service desk lady was handling everything swimmingly! These managers were inconsiderate, made excuses for being both inaccurate and inconsiderate! I was shaking from the stress and then from being upset that they were teaming up and telling me I was wrong when clearly they made an assumption! I will be discussing this with upper management because they refused to get a higher manager to address my concern of how terrible they just treated me and how wrong they were! Very frustrating and embarrassing! Thank you to the yellow shirt who absolutely knew what she was doing and calmly did it. Those other two managers with the high energy and overpowering voices that weren’t listening to either myself or the yellow shirt should be given additional training! I feel attacked and like I was trying to steal something over a boot voucher from the largest employer in the Red River valley! I’m positive Scheels wants to do business with us! That was frightening to be the customer being treated so poorly and like I was wrong. They treated all of us like we were wrong and everything pointed to nothing being our faults. They assumed I work for a different company, who apparently doesn’t do business with them anymore. I had to tell her I don’t work for the company she assumed before reading the heading on my voucher! Then she tried to find any other discrepancies. Then she left as if her work was done and she did a good job! No apology. Wow! Last update/comment regarding the last few lines in my original review; this front end manager I’m positive learned a valuable lesson on how to be more inquisitive and calm about matters like these. They have excellent senior management leading and growing their skills.
Frequently Asked Questions About Scheels
How many SCHEELS stores are there?
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
How many SCHEELS stores are there in the U.S.?
SCHEELS has 34 locations across 16 states with another store scheduled to open in 2026 in Cedar Park, Texas.
What types of products and brands does SCHEELS offer?
SCHEELS offers products across 85+ categories including hunting, fishing, camping, golfing, biking, and team sports. Brands include Nike, Under Armour, YETI, Traeger, and many more.
What are the typical operating hours for the Fargo SCHEELS store?
The Fargo SCHEELS store is open Monday through Saturday from 9:00 AM to 9:00 PM, and Sunday from 10:00 AM to 6:00 PM, with some variations on holidays.
Is SCHEELS a privately owned company?
Yes, SCHEELS is an employee-owned, privately held business managed by store managers, employees, and the Scheel family.
Does SCHEELS offer price matching?
Yes, SCHEELS will price match competitors to offer competitive pricing.
How can I inquire about donations or sponsorships from SCHEELS Fargo?
Donations and sponsorships are handled on a store-by-store basis. You can contact the Fargo SCHEELS store and ask to speak with the manager responsible for donations.
What nearby places can I visit before or after shopping at SCHEELS Fargo?
Nearby you can visit Ginnas Cafe for coffee or a meal, try Hangry Joe's Hot Chicken & Wings for great food, or enjoy dessert at Cold Stone Creamery.
Are there other shoe stores near SCHEELS Fargo?
Yes, there are several nearby shoe stores including Vans, Saucony, and Chacos where you can shop for different footwear styles.
What fitness or sporting options are near SCHEELS Fargo?
Orangetheory Fitness, a gym near SCHEELS Fargo, offers fitness classes, and Push Pedal Pull nearby is a wholesale sporting goods store for additional gear.
How can nearby services like electronics repair help SCHEELS customers?
If you need mobile phone or electronics repair while visiting SCHEELS Fargo, you can use nearby services like CPR Cell Phone Repair or Computer Place of Fargo for quick fixes.