Scheels

Reviews

• SS

  SEP

  5 days ago
  1.0
  If you value your personal privacy or expect a company to honor its own published policies with integrity, stay far away from Scheels. My recent experience was a masterclass in corporate dishonesty and intellectual bankruptcy. The "Data Trap" Scheels’ "Price Match" program is a bait-and-switch designed to harvest your personal information. Before a human agent will even look at your request, their "Virtual Assistant" forces you to create a MySCHEELS account, handing over your email, phone number, and shopping data. They demand your data upfront, only to trot out scripted lies to deny the match once they’ve successfully added you to their marketing lists. The Blatant Lie (See Attached Screenshot) Once they had my data, the deception began. An agent named "Chip" claimed the competitor I was matching was not an "authorized dealer." When I asked for proof, he sent a link to the Better Business Bureau (BBB) showing the competitor wasn't "BBB Accredited." Let’s be clear: BBB accreditation is a voluntary, paid membership. It has zero legal or contractual bearing on whether a company is an authorized reseller. When I called out this logical fallacy, the agent doubled down, explicitly stating: "Right, which means we will not be matching the price." (I have attached the screenshot of this interaction so you can see the level of dishonesty for yourself). They are literally inventing fake industry standards to avoid honoring their own policy. "Policy" vs. "Discretion" When the BBB lie failed, the agent shifted the goalposts, stating, "We do have discretion for which sites we would be able to match." This is the smoking gun. Their "Price Match Policy" isn't a policy at all—it’s a marketing gimmick that they ignore whenever it suits their profit margins. A policy that relies on "agent discretion" and "made-up criteria" is worthless. The Management Gaslighting I demanded a manager, "Rumail," hoping for a shred of accountability. Instead, I got a lesson in corporate gaslighting. Rumail admitted the first agent was wrong but repeatedly dismissed the blatant lie as a "miscommunication," telling me he was sorry it "seemed that way." It didn't "seem" like anything, Rumail. It was a written, willful attempt to deceive a customer. Instead of offering a goodwill gesture to fix the "miscommunication," he simply ushered me out the door. He knew they already had my data; my satisfaction was no longer a priority. The Verdict Scheels uses the promise of a price match to lure you into their database, then uses deceptive tactics to deny the match, and finally gaslights you when you catch them in a lie. They are intellectually dishonest and treat their customers like they are too stupid to understand the difference between a paid BBB badge and a manufacturer's authorization. Do not give this company your data, and do not trust their "Price Match" promises. They have your information now; they don't need your business. UPDATE: Since posting this, a "Customer Experience Leader" from Scheels reached out. However, the irony has reached a breaking point. I discovered that SCHEELS itself is NOT BBB accredited. Think about that: They denied my price match because the competitor didn't pay for a BBB badge, claiming that "proves" they aren't authorized dealers. By that exact logic, Scheels is admitting they aren't an authorized dealer either. This confirms that their "Price Match Policy" is a total fabrication. They use standards against competitors that they don't even meet themselves. It is a dishonest, hypocritical, and predatory way to run a business. They want your data, but they don't want to give you the deal they promised. Still 1 star. Still a scam.
• AL

  Aj Lepisto

  6 days ago
  5.0
  I stop here everytime I'm in fargo
• MJ

  Mick Jensen

  Feb 17, 2026
  5.0
  Scheels has everything and the restaurant is very underrated. Pizza is great! Cookies, candy, they have everything.
• AK

  Ashley Koehl

  Feb 14, 2026
  5.0
  The Fargo Scheels never disappoints. Today they had a lot of sales and there was a lot of people, but the staff was able to stay on top of everything. Scheels has anything and everything, which I appreciate. Also today the store was playing some banger songs, so keep that up. Stop into Scheels if you are in Fargo!
• JZ

  Jae Zole

  Feb 14, 2026
  5.0
  Grant Knodle is the best salesman I’ve ever encountered. Respectful, knowledgeable, and friendly. All around a great dude deserves a promotion asap

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