SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Many customers praised the friendly and helpful staff, highlighting exceptional service experiences.
Product Selection
The store offers a wide variety of sporting goods and products, with many customers expressing satisfaction with the selection.
Pricing Concerns
Several reviews mentioned that while the quality is high, the prices are considered expensive by some customers.
Store Atmosphere
Customers appreciated the clean and organized store environment, making it a pleasant shopping experience.
Mixed Staff Experiences
While many staff members received positive feedback, some customers reported negative experiences with certain employees.
BM
Bailey McClendon
3 days ago
5.0
I called and spoke to Jacob in outdoor grills. Jacob was amazing, fast, and on point with precision and customer service. I needed a Reqtec shipped asap and he worked with Payton with the Web team to get it done. Hats off to these fellas 🙌
DW
Dorothy Wilt
3 days ago
5.0
Hi! My husband and I live in North Carolina. We first entered Scheels when I took a travel nurse contract in North Dakota in 2020. We really loved this store! We were able to get great gear that enhanced our enjoyment of the outdoors. We were gifted three insulated Scheels brand travel mugs by the store due to our patronage. We've used those mugs daily in our travels all over the country, but the closures on all of the lids failed early on. Would I be able to get three replacement lids?
JJ
Janet Jacobson
3 days ago
5.0
We had a great salesman, Keith, in the men's base layer area. My husband and I both ended up buying smartwool items. He scanned our items and told us they were on sale! Sold! Great job, Keith!
SH
Stephen Herda
Nov 5, 2025
4.0
Lots of sporting goods- everything from clothing to fishing and hunting to hockey and football. Big archery section. Lots of ammunition and firearms. A bit speedy though.
WC
Walter Crankshaft
Oct 26, 2025
1.0
I recently became disabled and have had a scheels credit card for about 3-4 years. I quit working and still use the credit card fairly frequently. I always pay it off in full. I used it for a $205 bill earlier this month.
I got a letter a few days ago instructing me to cut up my credit card. Due to “inactivity” it was being discontinued, my credit limit is no longer valid, etc. in fact, recently, i’ve been using it more frequently than I did when I first got it. Spineless. Taking away a sick man’s life line like that. I used it to pay bills when i was waiting for my disability to kick in.
You are spineless.
Thats it.
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
How many SCHEELS stores are there in the U.S.?
SCHEELS has 34 locations across 16 states with a new store opening in Cedar Park, Texas in 2026.
What types of products and brands can I find at Scheels in Bismarck?
Scheels offers products in hunting, fishing, camping, golfing, biking, and more, featuring brands like Nike, Under Armour, YETI, Traeger, and many others.
What are the operating hours for Scheels in Bismarck?
Monday through Friday, Scheels is open from 9:30 AM to 9:00 PM; Saturdays 9:00 AM to 7:00 PM; Sundays 11:00 AM to 6:00 PM, with specific holiday hours varying.
Is Scheels an employee-owned company?
Yes, Scheels is an employee-owned, privately held company led by empowered associates and family leadership.
Does Scheels offer price matching?
Yes, Scheels will price match other competitors to provide the best value for customers.
Where is Scheels located in Bismarck?
Scheels is located at 800 Kirkwood Mall, STE 72, Bismarck, ND 58504-5721, USA.
Which nearby stores might I visit alongside Scheels for apparel and footwear?
Nearby, you can visit Zumiez and Eddie Bauer for clothing and outdoor gear, as well as Saucony and Tradehome Shoes for footwear options.
What dining options are close to Scheels in Kirkwood Mall?
You can enjoy a meal or coffee at Ginna's Cafe, Five Guys, Blaze Pizza, or Hit the Spot, all conveniently close to Scheels.
How can nearby entertainment venues enhance my visit to Scheels?
After shopping at Scheels, you can visit Kirkwood Plaza Mall which includes GameStop for gaming and entertainment, providing a fun outing.
What community organizations is Scheels affiliated with?
Scheels supports many organizations including United Way, The Salvation Army, Special Olympics, Pheasants Forever, and the Boy Scouts of America among others.