SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
The staff is consistently praised for being friendly, helpful, and knowledgeable across various departments.
Product Variety
Customers appreciate the wide selection of outdoor and sports gear available, although some mention that certain categories, like bikes, have limited options.
Pricing Concerns
Many reviews indicate that while the quality is good, the prices are considered high compared to competitors.
Store Experience
The store is described as clean, well-organized, and enjoyable to shop in, with a pleasant atmosphere.
Mixed Repair Experiences
While some customers had positive experiences with service and repairs, others reported issues with bike repairs and customer service during returns.
DD
Dallis
Feb 19, 2026
5.0
This place is awesome; they are always super helpful and will definitely get you taken care of.
RH
Reese Horstman
Feb 7, 2026
5.0
We visit every couple years from Florida and always stop at this store. This was probably my 4th time in and it’s always been great, however, this time we’re assisted by Dawn in apparel.. she was the most helpful associate I’ve ever worked with anywhere! She asked all the right questions and had all the right answers, she knew exactly what to show us and took us there. We ended up buying exactly what we wanted and nothing we didn’t need.. Seriously, do yourself a favor and ask for her! She even offered to replace my peanut butter protein bites after I refused a bag and a minute later dropped them straight on the floor (Dawn if you’re reading this I still ate them, and didn’t get sick!)
TM
Ted Manley
Feb 3, 2026
5.0
Scheels is my go to winter clothing!
TC
T Craig
Jan 31, 2026
4.0
Nice place with pleasant staff. Sometimes has teens being obnoxious but thats what they do.
LS
Logan Svendsen
Jan 30, 2026
1.0
The Big ol lady at customer service absolutly reeks like BO. I would’ve thought they held their employees to higher standards
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
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