SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
AMAZING PLACE!!! Very knowledgeable staff for each department. Outdoorsmans dream place.
HG
Hannes Granger
2 days ago
5.0
Absolutely amazing. Every customer service agent i have talked to has been absolutely brilliant and super helpful. The prices are also amazing. Its honestly my favorite store. THEY EVEN HAVE A RESTAURANT!
PL
Piper Langevin
3 days ago
1.0
there was a rude worker on the 2nd floor, me and my friend were looking around and she was being unprofessional talking about a john pork
CN
Crystal Nelson
Mar 19, 2026
4.0
Great store! People are friendly,lots to look at.
TQ
Terrence Quinn
Mar 17, 2026
5.0
We were shopping for a treadmill yesterday and had a great experience being helped by employee Edgar R.!! He was very informative, kind and ready to answer all our questions. We ended up purchasing! Thanks Edgar…..we will definitely be back!!
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
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