SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Many customers praised the staff for being friendly, knowledgeable, and helpful, with specific mentions of employees going above and beyond to assist.
Store Experience
The store is described as a fun and engaging place to visit, featuring attractions like a Ferris wheel and aquarium, making it enjoyable for families.
Product Selection
Customers appreciated the vast selection of products available, covering a wide range of sporting goods and outdoor equipment.
Pricing Concerns
Some reviews noted that prices can be higher compared to other stores, which may deter budget-conscious shoppers.
SB
Sarah B
3 days ago
5.0
Great place for lunch and visiting attractions. Also has trail around the water.
MG
Matthew Grasse
4 days ago
5.0
Great products. That is where I go for baseball cards. Staff is great 5 stars I believe the owner treats the staff well and all staff are helpful and kind. Love you guys
TC
Tony Cagle
Feb 8, 2026
5.0
Tristan and Sheldon helped me get my scope and tripod setup and installed for my rifle. Great customer service and excellent selection.
KJ
Katie Jackson
Feb 5, 2026
5.0
I've been going to The Spoke Shop for years, but lately, I've been so impressed with the bike shop in Scheel's I head there first. Yesterday, Nathan (I think that was his name) cleaned my dirty bike chain for free and made sure I knew how and when to lube it before I left. The Spoke Shop couldn't clean my chain without doing a full tune-up (which they admitted I didn't need) that would have cost me $100+. I was also able to get same-day service the other day when I came in with two complicated flats. The pricing is super reasonable, too! And I love that Scheel's is dog-friendly, and they play positive, family-friendly music (I think it's Christian).
JJ
Jewel
Jan 27, 2026
2.0
Boots are great & employees are awesome!! They are helpful & know the products very well. Only problem is with Scheels policy of offering $75 off if we apply for credit card. I already have enough cards & don't want to give out personal info just to buy boots. Please find a way to lower prices without us having to release info - it's not perfectly safe.
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
Brand Certified Facts from Scheels
Scheels partners directly with Yext to publish this data from the brand's official system of record. Learn more about our data sources
Certified February 22, 2026Yext Knowledge Graph
Address
Categories
Geo coordinates
Legal business name
Hours of operation
Phone number
Official website
Syndication Network
Approved business data is pushed to 100+ publishers, including: