SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Overall, customers praised the helpfulness and friendliness of the staff, with many specific mentions of employees going above and beyond to assist.
Product Selection
The store offers a wide variety of sporting goods and outdoor equipment, with many customers noting the extensive selection available.
Store Experience
Customers enjoyed the unique store features like the Ferris wheel and aquarium, making shopping a fun experience for families.
Mixed Feedback on Firearms
While many praised the gun department, there were notable complaints regarding poor service and communication from specific staff members.
Pricing Concerns
Some customers felt that prices were higher compared to competitors, though many acknowledged the quality of products.
MZ
Mindy Zink
Jan 3, 2026
5.0
I’ve lived in Billings MT for six years and today was my first time to experience this amazing place. I just want to wander around and experience this place more. The staff were kind and welcoming. The merchandise is a vast array of everything. The decor is off the charts! It really is a great place to experience. The fact it is employee owned makes it even better.
DM
Diana Myers
Dec 31, 2025
5.0
Customer service representative Shondel went above and beyond to help me find the item i was looking for. She s a great representative for Scheels as are all your sales team
Thank you
AB
Aaron Billy
Dec 28, 2025
1.0
Yeah, I came in to purchase a self-defense shotgun awhile back. Had the money, but of course I couldn’t find any workers that would help me. So I grabbed the shotgun and took it to the firearms check out told him I wanted to purchase it. I gave them my money and they told me I had to go through a background check(After they took my money). After a week, I got no response from the store and decide to get my money back. Bad service, bad communication, complete discrimination. WOULD NOT RECOMMEND.
SS
Sunne1
Dec 21, 2025
5.0
The guy in fishing was super helpful in getting my son set up for fly fishing with the essentials. It was a gift and I had no idea. He explained what I needed and why.
Thank you!!
DJ
D Johnson
Dec 15, 2025
5.0
Customer service was impeccable from Jazzy in womens shoes today. She looked at me from across the aisle and asked what size I needed and I swore did she even know what I had in my hands? This human was helping more people at the same time with such accurate grace and speed I was so impressed! Her smile, pleasantness, tone of kindness can not be topped. The knowledge she was spilling out on the boots was beyond amazing.
She is definitely a top tier employee at the Billings Scheels store!! Jazzy, you truly made my shopping for boots easy. Thank you!!
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
How many SCHEELS stores are there across the USA?
SCHEELS has 34 locations across 16 states and plans to open another in 2026 in Cedar Park, Texas.
What types of products and brands can I find at SCHEELS?
SCHEELS offers more than 85 categories including hunting, fishing, camping, golfing, biking, and sports apparel featuring brands like Nike, Under Armour, adidas, The North Face, YETI, and Traeger.
Is SCHEELS a privately owned company?
Yes, SCHEELS is an employee-owned, privately held business led by store managers, employees, and the Scheel family.
Does SCHEELS offer price matching?
Yes, SCHEELS will price match other competitors to ensure you get the best deal.
What are the store hours for SCHEELS in Billings, MT?
SCHEELS in Billings is open from 9:00 AM to 9:00 PM Monday through Saturday, and 10:00 AM to 6:00 PM on Sundays.
Where is SCHEELS located in Billings, MT?
SCHEELS is located at 1121 Shiloh Crossing Blvd, Billings, MT 59102.
Can I find other shopping options near SCHEELS at Shiloh Crossing?
Yes, near SCHEELS you can visit The Shops at Shiloh Crossing, which offers a variety of fashion and clothing stores to complement your shopping experience.
Are there places to eat around SCHEELS in Billings?
Yes, nearby dining options include Soup and Such, Taco John's, Chipotle Mexican Grill, and Tea City & Cupcakes for a variety of food and beverage choices.
Is there convenient access to ATMs or banking services near SCHEELS?
Yes, you can find a LibertyX Bitcoin ATM and Opportunity Bank of Montana nearby for your banking and cash needs.
What other retail stores are close to SCHEELS at this location?
Nearby retail stores include Saucony (a shoe store), Athleta for women's clothing, and Bumps 'n Bundles for children's and women's clothing.