SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
I had never been into Scheels in Billings, even though it’s been there close to a decade. From Kalispell, it’s not exactly a casual stop. But walking in, the scale hits you immediately. The store is massive, well laid out, and built to impress.
Front and center is the indoor Ferris wheel—hard to miss and not something you expect in a sporting goods store. The first floor leans heavily into clothing and general athletic gear. The variety is extensive—more options than you typically see in Montana retail.
Upstairs is where it shifts into what I’d call serious territory. Hunting, fishing, and outdoor gear dominate. The ammunition selection alone—shotgun, rifle, handgun—is as deep as anything I’ve seen in the state. Backpacking, camping, wild game processing—every category is covered with real depth.
What stood out was the atmosphere. Taxidermy mounts, full dioramas, and even a Super Cub suspended from the ceiling give it that old Cabela’s feel—before those stores lost some of their edge.
If you live within a couple hours of Billings, this is a primary destination. We also spent time looking at paddleboards—hands-on comparison mattered. They didn’t have our exact model, but enough to evaluate size, setup, and build.
It’s not just a store—it’s an experience.
LL
Luvsokuu
4 days ago
5.0
The manager of the Café, Sam was the most sweet and kind person i’ve genuinely ever met! she treated me and my girlfriend amazingly and helped with exactly what i wanted!
LK
Lilly KG
Apr 12, 2026
5.0
I didn't have much time to shop around but what I did see was a lot of things I would have loved to get. Nice selection and variety. And a really cool fish tank at entrance
HG
Hannes Granger
Apr 10, 2026
5.0
Absolutely amazing. Every customer service agent i have talked to has been absolutely brilliant and super helpful. The prices are also amazing. Its honestly my favorite store. THEY EVEN HAVE A RESTAURANT!
PL
Piper Langevin
Apr 9, 2026
1.0
there was a rude worker on the 2nd floor, me and my friend were looking around and she was being unprofessional talking about a john pork
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
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