SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Love this store! While always on the high end of price, you get what you pay for in quality, so very worth it. They also have extremely helpful staff. My only complaint is there is just too many wonderful options and I always buy more than I should!
CK
Cassie Kohn
Mar 14, 2026
5.0
Great customer service!! All the employees were super helpful and nice. Not your typical customer service who don't want to be there. It has been a long time since I've seen customer service like this in a retail store in a long time
EC
Eric Cantona
Feb 22, 2026
5.0
We went in with a plan.
“Just a basic, small carry pistol,” she says. Simple. Practical. In and out.
That was adorable.
Next thing I know we’re staring at an Heckler & Koch pistol with a red dot on it. German engineering. Precision. The kind of handgun that doesn’t whisper “self defense,” it announces “I have opinions about tolerances.”
It practically screamed, “Yes, I drive a BMW M during the week and a Porsche on weekends.” Which, honestly, felt on brand.
We’re almost done with paperwork. I’m mentally calculating adult responsibilities.
Then she sees it.
An Heckler & Koch rifle on the rack. Clean. Tactical. Price tag reading like it has its own passport.
She gives me that look.
You know the one.
Long story short, we did not leave with a “basic carry pistol.”
We left with two pieces of German mechanical art and a stack of paperwork thick enough to qualify as a short novel.
Scheels is dangerous. You go in thinking practical. You leave thinking, “Well… if we’re doing this, we’re doing it right.”
My wife now owns 9 H&Ks.
I just slide my card and nodded.
SS
Suzette Swygman
Feb 12, 2026
4.0
Love this store and all they carry, but it's always so expensive. Had very helpful staff in finding the shoes I needed for my husband.
RS
Rueben K. Pepper Sr.
Feb 11, 2026
5.0
The young man that order/sold me my Kamik Green Bay 4 snow boots and Nike Shox deserves a raise! Go on and look up everything. Look up the receipt and give him his due. And keep the sales coming! Love my Ariat Boots
Ariat Futurity Champ Western Boots I caught for the in-store steal... So yeah, you get the stars, he gets a raise, and I got boots baby!!!
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
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