Business Details
About
Sporting Goods StoreGolf Equipment ShopShoe StoreClothing StoreSportswear StoreSunglasses StoreExercise Equipment StoreFishing Store
SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Location
Hours
Reviews
4.6
1,377 reviews
5 stars
1,047
4 stars
207
3 stars
51
2 stars18
1 star
54
What are people saying?
AI-generated from recent customer reviews
Customer Service
Many customers praised the friendly and helpful staff, highlighting individual employees who went above and beyond to assist.
Store Experience
The store is noted for its cleanliness, variety of products, and enjoyable shopping atmosphere, making it a favorite destination for many.
Racial Profiling Concerns
Several reviews mentioned incidents of racial profiling and discrimination, indicating a need for improvement in staff training and customer treatment.
Product Knowledge
While many employees were recognized for their expertise, some customers reported instances of unhelpful or uninformed staff, particularly in specialized departments.
Pricing Issues
Customers expressed mixed feelings about pricing, with some finding items overpriced while others appreciated the quality and selection.
- MIMiguel Itehua1 day ago5.0Me siento genial por encontrar estos zapatos a mi talla, Estaban en descuento!!
- RPRichard Pagel5 days ago5.0Curtis in the archery department at the Rochester store is very knowledgeable and helpful. He is always friendly and willing to answer all my questions.
- RSRoger SieversNov 1, 20255.0Jake in the hunting / fishing department was a rockstar. Super helpful, super knowledgeable, and made the purchase a great experience.
- RSRon SpechtOct 31, 20255.0Always a great experience to visit when coming from Michigan !!!
- TTTyrusOct 16, 20251.0Short white guy, skinny with a fringe, frat kid probably 5'7 kicked us out because, he accused of messing around, we weren't doing anything. We literally just got to the basketball section and got kicked out because white kids were messing with the balls and he was being racist and kicked us out and not the white kids. Unbelievable.. I'm just a 16 year old looking for some football gears and got brutally accused around 4 to 4:15 pm October 16 2025
Frequently Asked Questions About Scheels
How many SCHEELS stores are there?
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
How many SCHEELS stores are there in the U.S.?
SCHEELS has 34 locations across 16 states and plans to open a new store in Cedar Park, Texas in 2026.
What brands can I find at SCHEELS?
SCHEELS offers top sports apparel brands such as Nike, adidas, Under Armour, The North Face, and exclusive SCHEELS Outfitters products including camping and hunting gear.
Is SCHEELS privately owned or a public company?
SCHEELS is an employee-owned, privately held company led by store managers, employees, and the Scheel family.
Does SCHEELS offer price matching?
Yes, SCHEELS will price match other competitors to ensure you get the best deal.
What are the regular store hours for SCHEELS in Rochester, MN?
SCHEELS Rochester is open Monday through Saturday from 9:30 AM to 9:00 PM, and Sunday from 10:00 AM to 6:00 PM.
Where is the SCHEELS store located in Rochester, MN?
The SCHEELS store is located at 1220 12th St SW, STE 90, Rochester, MN 55902.
Which nearby clothing stores can I visit near SCHEELS in Rochester?
Near SCHEELS, you can find clothing stores such as Columbia Sportswear Company, Maurices, H&M, Lululemon Athletica, and American Eagle Outfitters for additional fashion options.
What shoe stores are located near SCHEELS in Rochester?
Nearby shoe stores include Saucony, Tradehome Shoes, and Torrid, providing a variety of footwear choices close to SCHEELS.
Are there any coffee shops near SCHEELS where I can relax before or after shopping?
Yes, you can visit Starbucks and Caribou Coffee nearby for a great coffee break around SCHEELS.
What products and services does SCHEELS offer at their Rochester location?
SCHEELS offers a wide range of products including grilling, fishing, hunting, biking, golf, fitness, and clothing. Services include a sporting goods store, cafe, golf shop, shoe store, bicycle store, and more.