SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Many customers praised the helpful and friendly staff, highlighting their willingness to assist and provide knowledgeable service.
Product Selection
The store is noted for its extensive selection of sporting goods and outdoor gear, with many customers expressing satisfaction with the variety available.
Checkout Experience
Several reviews mentioned long lines and delays at checkout, indicating a need for improved management during busy periods.
Mixed Experiences
While many customers had positive experiences, some reported issues with service quality, including perceived discrimination and unhelpful staff in certain departments.
JH
James Harstad
5 days ago
5.0
I was unknowledgable about snowboard waxing and general timelines for it. David gave me a ton of super helpful information, and managed to squeeze me in for a quick wax that enabled me to have an awesome trip to Colorado!
Really appreciate David Egge! Great guy!
DN
David Nelson
Jan 3, 2026
5.0
Always have what i need ... little more exspensive and being at a mall is a hassel..but great products and helpers
DS
Dan Stork
Dec 29, 2025
5.0
This Scheels is awesome! They have donated equipment to our Schools Ice Fishing outing the last two years! Great people in Mankato!
DN
Doug Noreen
Dec 28, 2025
5.0
Love Scheels.
Awesome, helpful employees in every department
AH
Adam Howell
Dec 24, 2025
3.0
Have purchaseed a lot of items at this store over the years. Have always had great experiences. This Christmas, I decided to purchase all of my items on their website for pickup to save time. Unfortunately, this has been a poor experience. One item was shown to be in stock and was not, so a redund would be issued in the next 5 business days. Went to pick my items home and returned home only to find out a box of winter boots was missing. Called the store and they siad the bag was there with the boots. Went back and picked it up. I made the mistake of not checking the other bags. While going through them when wrapping I noticed a jacket was missing. Made a phone call and they said my item is at the store and they forgot to bring the bag out. Currently waiting for them to find the bag and it doesn't seem like they know where it is. They said they will bring it out to me when they find it. Was found. I would avoid using the pickup service during the busy season until they have perfected their process, otherwise don't make the same mistake of trusting they put everything in my car like I did twice!
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
How many SCHEELS stores are there in the U.S.?
SCHEELS has 34 locations across 16 states and plans to open a new store in Cedar Park, Texas in 2026.
What brands can I find at SCHEELS?
SCHEELS offers top sports apparel brands such as Nike, adidas, Under Armour, The North Face, and exclusive SCHEELS Outfitters products including camping and hunting gear.
Is SCHEELS privately owned or a public company?
SCHEELS is an employee-owned, privately held company led by store managers, employees, and the Scheel family.
Does SCHEELS offer price matching?
Yes, SCHEELS will price match other competitors to ensure you get the best deal.
What are the regular store hours for SCHEELS in Rochester, MN?
SCHEELS Rochester is open Monday through Saturday from 9:30 AM to 9:00 PM, and Sunday from 10:00 AM to 6:00 PM.
Where is the SCHEELS store located in Rochester, MN?
The SCHEELS store is located at 1220 12th St SW, STE 90, Rochester, MN 55902.
Which nearby clothing stores can I visit near SCHEELS in Rochester?
Near SCHEELS, you can find clothing stores such as Columbia Sportswear Company, Maurices, H&M, Lululemon Athletica, and American Eagle Outfitters for additional fashion options.
What shoe stores are located near SCHEELS in Rochester?
Nearby shoe stores include Saucony, Tradehome Shoes, and Torrid, providing a variety of footwear choices close to SCHEELS.
Are there any coffee shops near SCHEELS where I can relax before or after shopping?
Yes, you can visit Starbucks and Caribou Coffee nearby for a great coffee break around SCHEELS.
What products and services does SCHEELS offer at their Rochester location?
SCHEELS offers a wide range of products including grilling, fishing, hunting, biking, golf, fitness, and clothing. Services include a sporting goods store, cafe, golf shop, shoe store, bicycle store, and more.