Brand Certified
Birch Run Premium Outlets
4.4(11695 reviews)
Certified by Birch Run Premium Outlets • Mar 01, 2026
Business Details
12240 South Beyer Rd, Birch Run, MI
48415, United States
Certified by Birch Run Premium Outlets • Mar 01, 2026
(989) 624-6226
Certified by Birch Run Premium Outlets • Mar 01, 2026
https://www.premiumoutlets.com/outlet/birch-run
Certified by Birch Run Premium Outlets • Mar 01, 2026
About
Certified by Birch Run Premium Outlets • Mar 01, 2026
Outlet MallSimon Property Group
Located just minutes from Frankenmuth, Birch Run Premium Outlets® is one of the country's first and most successful outlet centers. Located conveniently off of I-75, Birch Run Premium Outlets features over 140 stores for your shopping pleasure including Under Armour, Nike, Columbia, and Coach. One of the original outlet malls, Birch Run Premium Outlets features plentiful shopping, dining, and entertainment options to provide all our guests with a world-class experience.
Details
- [Free/Paid] wi-fiNot available
Location
Certified by Birch Run Premium Outlets • Mar 01, 2026
Hours
Certified by Birch Run Premium Outlets • Mar 01, 2026
Reviews
4.4
11,695 reviews
5 stars
6,642
4 stars
3,253
3 stars
1,272
2 stars
333
1 star
195
What are people saying?
AI-generated from recent customer reviews
Store Variety
Customers appreciate the variety of stores available, including popular brands and unique shops, though some noted a decline in the number of open stores.
Shopping Experience
Many reviews highlight the enjoyable shopping experience, with a pleasant atmosphere and helpful staff, but some customers feel the mall is not as vibrant as it once was.
Cleanliness and Maintenance
While the mall is generally kept clean, there are concerns about the condition of the parking lot and some areas needing maintenance.
Pricing and Deals
Customers often mention good deals and discounts, although some feel that prices have increased and discounts are not as significant as advertised.
Decline in Popularity
Several reviews express concern over the mall's decline, with many empty storefronts and a perception that it is not as appealing as in the past.
- BJbill jennings3 days ago5.0Great place to find reasonably priced Cologne and other items! The Fragrance Outlet!
- JKJosette Kikos5 days ago5.0They have a Sketches love the shops here
- LBLawrence Bruce6 days ago5.0So glad this mall is still going strong! With so many other malls around the Tricity area closing, it’s a relief to have a place to shop in person. I especially love coming here for clothes and shoes — nothing beats being able to see the items, feel the fabric, and check out the quality firsthand. It’s a really satisfying experience compared to online shopping. The layout is easy to navigate, the stores are well-stocked, and you can spend a nice, relaxed day browsing. Honestly, it’s kind of comforting to know there’s still a mall like this around where shopping is still an experience, not just a click-and-wait routine. Definitely my go-to when I want to treat myself.
- TWTamie WillhelmFeb 21, 20265.0I love Birch Run! Sooo many shops to go to! American Eagle, Aerie is my favorite 😍, NorthFace, Lululemon,Express, Michael Kors, Kate Spade, Coach 💖Nice place to shop and get Great Deals.
- ASAaron SarzyenskiFeb 20, 20262.0I am confused to see this place as a 4.4 rating. It is half-empty and most stores are in no way outlets. There are few and far between deals to be had in this arachic and sad outlet. Frankenmuth and the internet have both contributed to making this place obsolete. Unless they have plans to knock down the empty areas and start over as a better outdoor mall like you would see at Partridge Creek then this is just going to be a slow slide into being a giant parking lot within 10 years.
Frequently Asked Questions About Birch Run Premium Outlets
What is Birch Run Premium Outlets and what can I expect there?
Birch Run Premium Outlets is one of the country's first and most successful outlet centers, offering over 140 stores, dining, and entertainment options near Frankenmuth, MI.
What are the operating hours of Birch Run Premium Outlets?
The outlets generally open from 10:00 AM to 7:00 PM on weekdays, with extended hours until 8:00 PM on Thursdays through Saturdays, and shorter Sunday hours from 11:00 AM to 7:00 PM. Individual stores may vary.
Are there any special holiday hours I should be aware of?
Yes, for example, the outlets are closed on November 27, 2025, and December 25, 2025, with adjusted hours on other holidays. Check the specific dates for exact times.
Does Birch Run Premium Outlets offer curbside or in-store pickup options?
Yes, they offer both in-store pickup and curbside pickup services for customer convenience.
What popular brands can I find at Birch Run Premium Outlets?
You can shop brands like Nike Factory Store, adidas, Michael Kors, Coach, Tommy Hilfiger, Polo Ralph Lauren, and many more.
Is there free Wi-Fi and public restrooms available at the outlets?
Yes, Birch Run Premium Outlets offers free Wi-Fi and has public restrooms available for guests.
What services and amenities does Birch Run Premium Outlets provide?
The outlets provide free parking, ATMs, motorcoach parking, family restrooms, dog-friendly areas, charging stations, security, and various dining options including casual dining and food trucks.
Can you tell me about nearby shopping options around Birch Run Premium Outlets?
Nearby, you can visit stores like Reebok Outlet, Polo Ralph Lauren Factory Store, and The Framer's Folly furniture outlet, providing additional shopping opportunities close to the outlets.
What nearby entertainment or dining options are available around Birch Run Premium Outlets?
Guests might also explore local dining and entertainment in nearby Frankenmuth, including Bronner's Christmas Wonderland and Bavarian Inn Lodge, which offer charming experiences before or after shopping.
How can I use nearby transit or parking facilities when visiting Birch Run Premium Outlets?
Birch Run Premium Outlets offers free parking and motorcoach parking, making it easy to visit by car. There are bus parking spots as well, facilitating group or transit access.
Brand Certified Facts from Birch Run Premium Outlets
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Certified March 01, 2026Yext Knowledge Graph
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