Business Details
About
Outlet MallSimon Property Group
Located just minutes from Frankenmuth, Birch Run Premium Outlets® is one of the country's first and most successful outlet centers. Located conveniently off of I-75, Birch Run Premium Outlets features over 140 stores for your shopping pleasure including Under Armour, Nike, Columbia, and Coach. One of the original outlet malls, Birch Run Premium Outlets features plentiful shopping, dining, and entertainment options to provide all our guests with a world-class experience.
Details
- [Free/Paid] wi-fiNot available
Location
Hours
Reviews
4.4
11,689 reviews
5 stars
6,634
4 stars
3,254
3 stars
1,273
2 stars
332
1 star
196
What are people saying?
AI-generated from recent customer reviews
Store Variety
Customers appreciate the variety of stores, especially for antiques and second-hand items, but express concern over the increasing number of empty storefronts.
Pricing Concerns
While some customers find good deals, others feel that prices are not as competitive as expected for an outlet mall.
Customer Service
Many reviews highlight positive experiences with friendly and helpful staff across various stores.
Overall Experience
The outlet mall is still considered a good place to shop, but many customers note a decline in the number of stores and overall appeal compared to previous years.
- CRChris Reddick5 days ago2.0We have visited this mall many times over the years and it seems to have gone downhill a bit. Many stores have closed so lots of vacancies in one section. It had snowed when we were there and the parking lot was very dangerous. The mall had been open a couple of hours and the man was just coming to plow. People had to walk over small banks of snow to get to the stores so this was a bit crazy!
- ABAllen Briley6 days ago4.0Sorry reviewed another spot got posted on your site bye mistake!! I actually love the Birch run premium outlets, they have saved my butt more than once getting school clothes for my daughter!!
- JMJ MochtyDec 27, 20253.0Its ok. Not as many good stores as before. Great antique and 2nd hand stores though.
- BGBrandon GraufDec 26, 20254.0What happened to all the deals? I feel like they just mark up the prices and then say everything is 50% off. When in reality you're not saving much. Probably paying more than anything. I thought these stores were supposed to provide the same items at a discounted price.
- PFPauline FlemingDec 25, 20255.0All my friends love this place also. Lots to see and do while shopping for all favorite brands!
Frequently Asked Questions About Birch Run Premium Outlets
What is Birch Run Premium Outlets and what can I expect there?
Birch Run Premium Outlets is one of the country's first and most successful outlet centers, offering over 140 stores, dining, and entertainment options near Frankenmuth, MI.
What are the operating hours of Birch Run Premium Outlets?
The outlets generally open from 10:00 AM to 7:00 PM on weekdays, with extended hours until 8:00 PM on Thursdays through Saturdays, and shorter Sunday hours from 11:00 AM to 7:00 PM. Individual stores may vary.
Are there any special holiday hours I should be aware of?
Yes, for example, the outlets are closed on November 27, 2025, and December 25, 2025, with adjusted hours on other holidays. Check the specific dates for exact times.
Does Birch Run Premium Outlets offer curbside or in-store pickup options?
Yes, they offer both in-store pickup and curbside pickup services for customer convenience.
What popular brands can I find at Birch Run Premium Outlets?
You can shop brands like Nike Factory Store, adidas, Michael Kors, Coach, Tommy Hilfiger, Polo Ralph Lauren, and many more.
Is there free Wi-Fi and public restrooms available at the outlets?
Yes, Birch Run Premium Outlets offers free Wi-Fi and has public restrooms available for guests.
What services and amenities does Birch Run Premium Outlets provide?
The outlets provide free parking, ATMs, motorcoach parking, family restrooms, dog-friendly areas, charging stations, security, and various dining options including casual dining and food trucks.
Can you tell me about nearby shopping options around Birch Run Premium Outlets?
Nearby, you can visit stores like Reebok Outlet, Polo Ralph Lauren Factory Store, and The Framer's Folly furniture outlet, providing additional shopping opportunities close to the outlets.
What nearby entertainment or dining options are available around Birch Run Premium Outlets?
Guests might also explore local dining and entertainment in nearby Frankenmuth, including Bronner's Christmas Wonderland and Bavarian Inn Lodge, which offer charming experiences before or after shopping.
How can I use nearby transit or parking facilities when visiting Birch Run Premium Outlets?
Birch Run Premium Outlets offers free parking and motorcoach parking, making it easy to visit by car. There are bus parking spots as well, facilitating group or transit access.