Long's Jewelers

5.0
673 reviews

About

Watch Store
Long's Jewelers is proud to be part of the worldwide network of Official Rolex Retailers, allowed to sell and maintain Rolex Watches.

Location

Long's Jewelers
150 Granite Street, BRAINTREE, MA
02184, United States

Hours

Reviews

5.0
673 reviews
5 stars
665
4 stars
1
3 stars
0
2 stars
1
1 star
6

What are people saying?

AI-generated from recent customer reviews

Customer Service

Customers consistently praised the staff for being friendly, knowledgeable, and attentive, creating a welcoming atmosphere.

Product Knowledge

Many reviews highlighted the staff's expertise in watches and jewelry, with specific mentions of their ability to answer questions and provide detailed information.

Personalized Experience

Customers appreciated the personalized service, with staff taking the time to understand their needs and preferences without being pushy.

Store Environment

The store was frequently described as beautiful and well-maintained, contributing to a pleasant shopping experience.

Repeat Business

Numerous customers expressed their intention to return for future purchases, indicating high satisfaction and loyalty.
  • BP
    Bruno Pereira
    5 days ago
    5.0
    I had a great experience at Long’s Jewelers thanks to Laurie and Sue. I brought my family in, and from the moment we walked through the door, we were treated exceptionally well. Laurie and Sue were warm, patient, and truly made us feel welcome—no pressure, just outstanding service. They took the time to help us, answered all our questions, and made the entire experience enjoyable and memorable. I highly recommend asking for Laurie or Sue if you’re visiting Long’s Jewelers. We’ll definitely be back!
  • MC
    Michael Clapper
    6 days ago
    5.0
    I had an excellent experience at Long's Jewelers, thanks to John and Mike. This was my first Rolex purchase, and John was incredibly patient, knowledgeable, and genuinely caring throughout the entire process. He took the time to answer all my questions, made sure I felt comfortable and confident in my decision, and ensured I learned something new about Rolex. What really stood out was that even after my purchase, John was happy to spend additional time showing me other watches and discussing options for a future piece. There was never any pressure — just outstanding service and attention to detail. I couldn’t recommend John and Long’s Jewelers more highly.
  • AR
    Ashwanth R
    Dec 30, 2025
    5.0
    Had an amazing experience buying a Rolex here. Mike was incredibly friendly right from the start and really helped us find the perfect watch. Highly recommend both Long’s Jewelers and Mike for their professionalism, honesty, and welcoming attitude!
  • TM
    Thomas Mallios
    Dec 23, 2025
    5.0
    I have to say Long’s Jewelers is where I go when I whenever I need any of my watches to get battery changes, repaired, and my watch bracelets adjusted. All of the staff here are very nice and very knowledgeable. I highly recommend them to everyone. Long’s Jewelers is without a doubt definitely one of the best watch and jewelry stores in Massachusetts. Sincerely, Thomas Mallios
  • DS
    Donte Shelton
    Dec 18, 2025
    5.0
    Always an amazing experience. The entire staff is incredibly welcoming, and I’ve proudly been a customer for over 10 years. The selection at Long’s is far superior to anywhere else—exceptional diamonds, bracelets, earrings, and watches. You truly walk in as a customer and leave as a friend. John, Mike, and Geoff are absolute standouts when it comes to watches, and when it comes to jewelry, you can’t go wrong with anyone on the team. Every single person—from ownership to security—is knowledgeable, professional, and genuinely kind. Thank you all again for consistently delivering such an outstanding experience. Highly recommend.

Frequently Asked Questions About Long's Jewelers

What is Long's Jewelers known for?

Long's Jewelers is an official Rolex Retailer authorized to sell and maintain Rolex Watches.

Where is Long's Jewelers located?

Long's Jewelers is located at 150 Granite Street, Braintree, MA 02184, US.