SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Don't understand all the hype. We were told the best part was the candy store. To our way of thinking there really wasn't much of a selection as compared to another store in Wichita that we go to.
TW
taiwan williams
5 days ago
5.0
Great,customer service. The,employees i encountered "ALL" appeared passionately compassionate about servitude! First,time ever at Scheels! Will,be returning!
MS
maydi stuber
Apr 3, 2026
3.0
This store is impressive. I like browsing around. However, their prices (even sale items) are so high that ordinary people like me have to think clearly if it's worth it. In my opinion, clothes are to be worn to feel good about yourself. At the end of the day, clothes gets dirty and needs washing. Will I feel good wearing it again next time? So no matter what it cost as long as you "look and feel good" you will not mind wearing cheap or old clothes.
TG
Timothy Green
Apr 2, 2026
5.0
Thanks to all the Scheels staff that helped me today. I didn’t get 10 feet without direction and guidance. Got led exactly to what I wanted and was left alone to decide. Just perfect.
Someone from Home Depot should visit a Scheels to see how to treat customers.😝
Thanks again, y’all!
KB
Kayla Bell
Mar 23, 2026
5.0
As soon as you walk in you're greeted by the amazing aquarium then right behind that is a fantastic candy store located in the heart of the store. Anywhere from gummies to chocolate and fudge to candy apples. It is 2 stories with stairs that lead up to the top where you can find more amazing finds and a little arcade and a old time airplane that the kids can sit in. Love to go here!
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
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