SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Overall, customers praised the helpful and friendly staff, although there were some isolated incidents of poor service.
Product Selection
The store offers a wide variety of sporting goods and outdoor equipment, appealing to many customers.
Store Experience
Many reviews highlighted the enjoyable shopping atmosphere, including unique features like an aquarium and candy shop.
Pricing
While some customers found prices to be steep, others noted competitive pricing and good sales.
Location and Accessibility
The store's location and parking were generally well-received, although there were concerns about safety in the parking lot.
CP
Chris Pate
2 days ago
5.0
Went and saw Wicked for Good with my wife and two girls today. The movie was Spectacular. I loved the entire thing. The Theater even had Actors there to have your picture taken with Glenda or Alphaba. I hope I spelled her name ok? Or both together I suppose. Prices were entirely to high for snacks and soda. On my 2nd run for treats I got 3 dip-n-dots---$23.00 roughly $7.50 per container. I was just shocked. First round was $77.00 4 sodas, 3 small & 1 large. 1 Large Popcorn, Cotton Candy, 2 Dip-n-Dots, Skittles. I did go get a FREE refill of Popcorn on my 2nd trip. But all in all it was a great day with the family.
AA
Andre
6 days ago
5.0
Absolutely Love This Place
Scheels never disappoints. The employees are always friendly and helpful, which makes every visit easy and enjoyable. The candy area is amazing, and the peanut butter fudge is insanely good. Their clothing selection is huge, but the most impressive part is the massive selection of guns—they truly have something for everyone.
I always look forward to coming here. 10/10 recommend!
MC
Mariah Crites
Nov 10, 2025
5.0
We have never had a bad experience here but our experience yesterday was just above and beyond.
My son started wrestling and we needed to purchase some head gear and shoes. The guy that helped us find the headgear even showed us how to put it on and adjust it to size. He was great with my son. The girl in shoes was by herself during a very busy time and she was rocking it!
We have to drive over and hour to get to Sheels but this trip was especially worth it!!
JJ
Jacob
Oct 31, 2025
3.0
Let me start by saying I love Scheels. I recently bought an AR-15 and have been popping into the store a lot lately to get parts and attachments I need here and there, as I live right around the corner off Webb Road. The main reason I’m even taking the time to type out this review is because every time I go in, it feels like I get followed by the security staff. I understand they are just doing their jobs and Towne East has kind of turned into a high crime area, but it makes me enjoy my experience less. I have never once not paid for something at the store, and each time I go in, I spend a good chunk of money. I like to just take my time and browse on my own maybe that raises red flags? I don’t know, otherwise fantastic store.
LS
Lonnie Smith
Oct 26, 2025
1.0
I and my many friends in the hunting world will never step foot in this so-called professional business again after what happened t on a rifle purchase. I had told the help staff that I wanted to purchase an ar-10 .308 with a 20" barrel and put a scope on it and to make sure to look inside the box and be sure that's exactly what is in it. While they were mounting the scope i got a bad call telling me my mother was being taken to the hospital and that i needed to hurry and get back so i quickly paid for the rifle and left with it. After getting back home which is 50 miles away from the store i discovered the rifle had a 16" barrel not a 20". I called the store and they said they would exchange it for the 20" model and told me that they would make up for my travel and wasted 4 hours on this purchase. When i got there all they thought that would be good was to offer a 25 dollar gift certificate which hardly even covered my gas let alone all the wasted time. I told them to refund my money immediately cause this is no way to take care of customers and this is certainly not the only store to buy from and i shall never return to such a non-caring store again and neither will all my friends who i told about this cause this is certainly not the first time this has happened. Dear Owner: After reading your reply to my post i can only tell you that you guys had 2 opportunities to make this right and nobody was interested in talking much about this situation! As i told them at the time when i walk out this door i will never return and unfortunately for you i'm not a liar so there's no trying to fix this now, it should have been done while i was there for the 2nd wasted trip time!!! and yes i purchased elsewhere like i said you're not the only store in town so if i were you i would teach higher standards to my staff to take care of these situations because all you guys had to do was go just a little bit better than the slap i got in my face!!!! It would take something extrordinary on your part to get me and my friends back into your store. Enough said....
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
What products and categories does Scheels offer at their Wichita location?
Scheels in Wichita offers products across over 85 categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. They carry world-class brands like Nike, Under Armour, YETI, Traeger, and many others.
What are the operating hours of Scheels in Wichita?
Scheels Wichita is open Monday through Saturday from 9:00 AM to 9:00 PM, and Sunday from 10:00 AM to 6:00 PM, with some variations on holidays.
Is Scheels employee-owned, and who currently leads the company?
Yes, Scheels is an employee-owned company owned by store managers, employees, and the Scheel family. The company is currently led by CEO Matt Hanson.
Does Scheels offer price matching on products?
Yes, Scheels will price match other competitors to ensure customers get the best deal.
What sporting brands can I find at Scheels in Wichita?
Scheels carries a wide range of high-quality brands including Nike, Adidas, Under Armour, The North Face, HOKA, Brooks, Columbia, Callaway, Titleist, and many more.
Does Scheels provide services like delivery or curbside pickup?
Yes, Scheels offers delivery, in-store pickup, and curbside pickup services. The store also has wheelchair accessible seating and restrooms, and accepts credit, debit, and mobile NFC payments.
What nearby stores and attractions are there around Scheels Wichita?
Near Scheels Wichita, customers can visit several places including Dillard's department store, American Eagle Outfitters clothing store, Town East Mall shopping center, and SEVA Beauty spa.
How can visiting nearby places like Town East Mall enhance my shopping experience with Scheels?
Since Town East Mall hosts various clothing and department stores near Scheels, customers can combine their visit to Scheels with other shopping or dining experiences in the mall area, making it convenient to shop multiple categories in one location.
Are there dining options near Scheels Wichita for a meal before or after shopping?
Yes, nearby dining options include Charleys Philly Steaks for sandwiches, Orange Julius for smoothies, and Hot Potato Bar for American fast food, providing convenient meal options around Scheels Wichita.
Who should I contact for donations or sponsorships from Scheels Wichita?
Donations and sponsorships are allocated on a store-by-store basis. You can contact the local Scheels Wichita store and ask to speak with the manager in charge of donations.