SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Customers consistently praised the friendly and helpful staff, enhancing their shopping experience.
Product Selection
The store offers a vast selection of sporting goods, clothing, and unique items, appealing to a wide range of customers.
Store Atmosphere
The store is described as clean, inviting, and engaging, with features like an aquarium and areas for kids.
Pricing Concerns
Some customers noted that prices can be on the expensive side, but many felt the quality justified the cost.
JJ
Jen
3 days ago
2.0
I usually always have a good experience here with the employees but today the old lady that checked us out at the front entrance was rude. I was buying something fragile from the home decor section so I asked her by any chance if she had something to wrap it with and her response was “no, I really don’t”. Then, no thank you, have a nice day, not a word after that. Well okay then… I really should have just told her never mind and spent my money else where
DY
David Yutzy
3 days ago
1.0
We met some buddies for an overnight hog hunt in Oklahoma only to come back the next day an find out they towed our trucks from the far side of the parking lot I will be shopping at basspro going forward .
JC
Jc Crowe
6 days ago
3.0
Had this young man show me a couple of shoes there. I was having some foot problems and he was not interested in assisting me so I said goodbye and went to trade home
BC
Bri Call
Feb 14, 2026
5.0
we always have a great time here with friendly staff but today took the cake! Diondra and Devin were so super friendly and helpful, and Olivia went above and beyond anything we could have expected. we will definitely be on the lookout for them next time we're in!
CH
C H
Feb 10, 2026
5.0
Always super helpful staff, I love how there are plenty of people to walk up to and ask for help, plenty of actual cashier's (none of the self service checkout junk) so your not waiting in line for ever. It's the only athletic supplier I'll shop at
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
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