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The LEGO® Store Chicago

4.6
(1461 reviews)

Business Details

835 North Michigan Ave, Chicago, IL
60611, United States
(872) 302-0371

About

Toy StoreToysLEGO Company Limited
The LEGO® Store Chicago brings creativity to life for kids and kids-at-heart! Visit our toy store to discover a huge selection of LEGO sets, minifigures and gifts, with extra help from our knowledgeable Brick Specialists. From LEGO Star Wars™ sets to LEGO sets for adults, we’ve got plenty of options for fans of all ages! Looking to get extra creative? Design your own personalized LEGO minifigures at the Build a Minifigure station, or check out the LEGO Pick a Brick wall to find all the pieces you need to bring your next idea to life. We’re always working on fun new activities to inspire creative play, so be sure to ask about what exciting LEGO events are coming soon to our store!

Details

  • DeliveryNot available
  • DebitAvailable
  • Mobile paymentsAvailable
  • Cash onlyNot available

Location

The LEGO® Store Chicago
835 North Michigan Ave, Chicago, IL
60611, United States

Hours

Reviews

4.6
1,461 reviews
5 stars
1,104
4 stars
239
3 stars
74
2 stars
21
1 star
23

What are people saying?

AI-generated from recent customer reviews

Customer Service

Staff are frequently described as friendly, helpful, and engaging, enhancing the overall shopping experience.

Store Atmosphere

The store is noted for its vibrant, family-friendly environment with interactive play areas and impressive displays.

Product Variety

Customers appreciate the wide selection of LEGO products, including unique sets and build stations.

Location Challenges

Some customers found the store difficult to locate and experienced long wait times, especially during busy periods.

Stock Issues

Several reviews mentioned low stock levels during visits, particularly after the holiday season.
  • KN
    Kyla Norman
    Feb 9, 2026
    5.0
    Super cool store! Lots of sets to choose from
  • YY
    Yonkers12
    Jan 30, 2026
    5.0
    Located in the heart of the Magnificent Mile, The LEGO Store Chicago at Water Tower Place is a vibrant destination that offers much more than a standard retail experience. The atmosphere is energetic and family-friendly, serving as a creative hub where visitors are encouraged to stay and play. It is widely considered a "brick-loving kid's dream," though adults frequently visit for the intricate architecture sets and nostalgic displays. • Interactive Build Stations: The store features a "Build a Minifigure" station where you can create custom characters and a "Pick & Build Wall" for purchasing specific bricks in bulk. • Unique Chicago Displays: Just outside the entrance, you can see an impressive LEGO-built Chicago skyline, and inside, the "Brand Ribbon" features various large-scale models and fun facts about LEGO history. • Immersive Play Zones: A central "Living Room" area provides a hands-on space for kids to build, while the "Demonstration Table" often showcases the latest moving or complex sets in action.
  • RB
    Ranger Ben
    Jan 17, 2026
    5.0
    Legos have gotten so much cooler than when I got my 1st set in the 60's. I highly recommend this store.
  • JN
    Jimmy Nguyen
    Jan 12, 2026
    5.0
    I needed to do an exchange and even though the item I wanted was not in stock, Solomon and Gabe provided exceptional service! I definitely wanted my money to go towards the store but they assured me my love for Lego was enough and to purchase online to secure what I wanted. 100% will be doing all of my Lego purchases here in person when possible!
  • VL
    Vincent Lam
    Jan 12, 2026
    5.0
    This large Lego store had wonderful customer service and various Lego products. The Lego city skyline of Chicago was beautiful. The huge $999 star war moon was also astonishing. We had a lot of fun walking around inside after dinner.

Frequently Asked Questions About The LEGO® Store Chicago

How do I sign up for the LEGO VIP Program?

If you drop by one of our awesome LEGO® Stores, you can become a LEGO® VIP member right there and then. Just ask one of our Brick Specialists to sign you up and they’ll be happy to help. After you sign up in-store, you’ll receive a welcome email with instructions for completing your registration. After your registration is complete, you’ll receive an email with a link to your new digital card. LEGO VIP Points can be earned on purchases from LEGO stores and from our online shop.

How do I redeem my VIP Points?

Once you’ve earned points, visit your VIP account on LEGO.com where you can choose to redeem a voucher for either online or in-store shopping!

Brand Certified Facts from The LEGO® Store Chicago

The LEGO® Store Chicago partners directly with Yext to publish this data from the brand's official system of record. Learn more about our data sources
Certified March 01, 2026Yext Knowledge Graph
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