SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Many customers praised the friendly and helpful staff, highlighting exceptional service experiences.
Product Availability
While the store has a wide selection of sporting goods, some customers noted that specific items or sizes were often out of stock.
Pricing
Several reviews mentioned that prices are higher compared to competitors, leading to mixed feelings about value for money.
Store Environment
Customers appreciated the cleanliness and organization of the store, making it a pleasant shopping experience.
Mixed Experiences
Some customers reported negative experiences with specific departments, particularly regarding service delays and product issues.
RL
Rich Lens
Nov 9, 2025
5.0
Went in shopping for a hiking boot for our 10 year old grandson. The department was busy, but a manager found us a wonderful employee to help us. She wasn't able to find us a kids boot, but we did find a neutral colored boot in womens that he loved. Since she did so well with him, we both also got hiking boots and Maddie stayed with even going all the way across the store to the men's department. She was amazing. Her name tag said she worked in a different department, but clearly she knows other areas. She even walked us up to the register.
ES
Eric Schaufelberger
Nov 8, 2025
5.0
Tate in the hunting department was very helpful in getting me my hunting boots even though they didn’t have it in stock
FI
Frantic_ Ice
Oct 30, 2025
5.0
A nice store. Very well staffed and always friendly. I like the layout of the store as well as how many options they have in every section. I also do enjoy how clean they keep the sales floor of trash and any equipment used within the store.
EM
emily martinez
Oct 30, 2025
5.0
literally wanted to cry happy tears. every single employee asked how i was doing and had such a big smile on their face. u will never be lost in that store because every where u look there is someone kindhearted to help you. scheels i love you and i love all your employees ❤️🥺
JW
Janet Warnke
Oct 26, 2025
2.0
Dark haired girl in shoes was rude, didnt seem to want to look up a shoe i needed. Didnt find 1 size, the other style didnt fit. Suggested mens and when i left, was standing in the front of store with a friend.
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
How many SCHEELS store locations are there in the U.S.?
SCHEELS has 34 locations across 16 states and plans to open a new store in Cedar Park, Texas in 2026.
What types of products and brands does SCHEELS offer?
SCHEELS carries high-quality sports apparel and equipment across categories like hunting, fishing, camping, golfing, biking, and more, featuring brands such as Nike, adidas, Under Armour, The North Face, YETI, Traeger, and exclusive SCHEELS Outfitters products.
Is SCHEELS a privately owned company?
Yes, SCHEELS is an employee-owned, privately held business owned by store managers, employees, and the Scheel family, currently led by CEO Matt Hanson.
Does SCHEELS offer price matching on products?
Yes, SCHEELS will price match competitors to ensure customers get the best value.
What are the store hours for SCHEELS in Cedar Falls, IA?
The Cedar Falls SCHEELS store is open Monday to Friday from 9:30 AM to 9:00 PM, Saturday from 9:00 AM to 9:00 PM, and Sunday from 10:00 AM to 6:00 PM, with some variations on holidays.
What types of services can I find at the SCHEELS Cedar Falls location?
The store offers a variety of services including a sporting goods store, cafe, golf shop, shoe store, bicycle store, fishing and hunting stores, women's and children's clothing stores, and exercise equipment.
Which nearby stores complement the shopping experience at SCHEELS Cedar Falls?
Nearby stores such as Buckle for men's and women's clothing, Journeys for shoes and fashion accessories, and Maurice for women's clothing provide convenient options to complement your visit to SCHEELS.
Are there nearby coffee or food options near SCHEELS in Cedar Falls?
Yes, Starbucks and Pizza Hut Express are close to SCHEELS, offering convenient spots to grab a coffee or quick meal before or after shopping.
Where can I find children’s clothing stores near SCHEELS in Cedar Falls?
OshKosh B'gosh and Carter's are nearby children’s clothing stores where you can shop for kids' apparel during your visit to SCHEELS.
How can nearby stores like Target Cedar Falls help during a visit to SCHEELS?
Target Cedar Falls nearby offers department store shopping, groceries, mobile phone services, and pharmacy options, making it easy to complete multiple errands along with your SCHEELS visit.