Scheels

4.6
769 reviews

About

Sporting Goods StoreGolf Equipment ShopShoe StoreClothing StoreSportswear StoreSunglasses StoreExercise Equipment StoreFishing Store
SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.

Location

Scheels
402 Viking Plaza Drive, Cedar Falls, IA
50613, United States

Hours

Reviews

4.6
769 reviews
5 stars
561
4 stars
142
3 stars
35
2 stars
11
1 star
20

What are people saying?

AI-generated from recent customer reviews

Customer Service

Many customers praised the friendly and helpful staff, highlighting exceptional service experiences.

Product Availability

While the store has a wide selection of sporting goods, some customers noted that specific items or sizes were often out of stock.

Pricing

Several reviews mentioned that prices are higher compared to competitors, leading to mixed feelings about value for money.

Store Environment

Customers appreciated the cleanliness and organization of the store, making it a pleasant shopping experience.

Mixed Experiences

Some customers reported negative experiences with specific departments, particularly regarding service delays and product issues.
  • RL
    Rich Lens
    Nov 9, 2025
    5.0
    Went in shopping for a hiking boot for our 10 year old grandson. The department was busy, but a manager found us a wonderful employee to help us. She wasn't able to find us a kids boot, but we did find a neutral colored boot in womens that he loved. Since she did so well with him, we both also got hiking boots and Maddie stayed with even going all the way across the store to the men's department. She was amazing. Her name tag said she worked in a different department, but clearly she knows other areas. She even walked us up to the register.
  • ES
    Eric Schaufelberger
    Nov 8, 2025
    5.0
    Tate in the hunting department was very helpful in getting me my hunting boots even though they didn’t have it in stock
  • FI
    Frantic_ Ice
    Oct 30, 2025
    5.0
    A nice store. Very well staffed and always friendly. I like the layout of the store as well as how many options they have in every section. I also do enjoy how clean they keep the sales floor of trash and any equipment used within the store.
  • EM
    emily martinez
    Oct 30, 2025
    5.0
    literally wanted to cry happy tears. every single employee asked how i was doing and had such a big smile on their face. u will never be lost in that store because every where u look there is someone kindhearted to help you. scheels i love you and i love all your employees ❤️🥺
  • JW
    Janet Warnke
    Oct 26, 2025
    2.0
    Dark haired girl in shoes was rude, didnt seem to want to look up a shoe i needed. Didnt find 1 size, the other style didnt fit. Suggested mens and when i left, was standing in the front of store with a friend.

Frequently Asked Questions About Scheels

How many SCHEELS stores are there?

SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.

What brands does SCHEELS carry?

With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.