Inside the Friary shopping centre, on level 2 you'll find us opposite Next, with easy access from the bus station and Bedford road car park. In the store, you'll find a great selection of exclusive watches from Citizen and Bulova along with cult classics from Casio and Seiko. We also stock an impressive selection of stunning jewellery to suit all tastes and budgets, so you’ll be sure to find the perfect treat for yourself or gift for a loved one. If you are looking for something extra special, our exclusive diamond collections from the likes of Forever Diamond, Perfect Fit and Emmy London will not disappoint. In-store services include repairs, valuations, personalisation and ear piercing, as well as free appointments with our friendly experts who are always happy to help. We look forward to seeing you soon.
Free service when buying a pair of piercing earrings.
Professional ear piercing using safe, hygienic techniques. Includes starter earrings. Free with any piercing earring purchase.
Lifetime Battery Replacement
1 item
Lifetime Battery Replacement
From £17.99
Lifetime battery replacement to keep your watch running reliably, using high‑quality components for lasting performance.
Services
13 items
Repair & Care Services Offsite
Is your usual look of layered necklaces in need of some extra sparkle? Don’t fret, Repair & Care with H. Samuel is here to breathe new life into your old or damaged jewellery and watches. Read on to find out about the services dedicated to giving your favourite pieces some much needed TLC.
Off-site jewellery and watch engraving available in any store from £30 for our items or yours, sent to our Jewellery Quarter service centre with a 10 working day turnaround.
Bespoke jewellery design to create a unique piece. In‑store consultation required.
In-Store Jewellery Cleaning
Free in-store jewellery cleaning (basic service). Deeper clean and polish available via chargeable send-away service.
Reviews
4.8
273 reviews
5 stars
243
4 stars
11
3 stars
9
2 stars1
1 star
9
M
『MvL』•ÑËŁŚØÑ࿐
2 days ago
5.0
I love the service the way staff treat. Very charmful and helpful.
SB
Sandie Brown
6 days ago
5.0
A Big shout out to Ella in the Guildford Branch for fixing my bracelet.
Her customer service was amazing and she was so kind and helpful...
THANK YOU ELLA 🙂
HH
Hardtryninja
Sep 12, 2026
5.0
An enjoyable customer experience.
Greeted warmly and assisted quickly and postively in store.
I left happy and pleased with my jewellery purchase.
Dearah was very polite, friendly and helpful throughout.
Thank you, Suzannah.
KK
karthika ms Karthi
Sep 4, 2026
5.0
Had a really good experience at H.Samuel. Ben was very helpful, friendly and professional. Great customer service and would definitely recommend!
MB
Mark Bristow
Sep 2, 2026
5.0
Ben was amazing - I had previously taken it to a jeweller in Haslemere who couldn’t remove a watch pin but Ben whipped it out, fitted a new pin and all for free 🤩. Great store, great service
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