Nothing to do with Dior itself, but the security guard standing outside on Wednesday, 26th August at around 5:50pm was incredibly rude. I approached him and politely asked where the line started, and he pointed me in the right direction. When I got there, I saw that the barrier was closed, so I went underneath it, as the woman in front of me had done. I did not cut in front of anyone or disrupt the queue.
The security guard then approached me and began speaking to me very loudly in front of everyone, telling me that what I had done was ‘very wrong’. I tried to understand what the issue was, but the way he spoke to me felt unnecessarily rude and aggressive. It was an extremely embarrassing and uncomfortable experience, and I genuinely do not understand why it was appropriate to speak to a customer in that manner.
I completely understand that security staff have rules to enforce, and I would have had no issue being politely told that I had entered the queue incorrectly. My issue is entirely with the way I was spoken to and treated in front of everyone.
Absolutely amazing my best friend and I came on Friday and the staff inside were very kind and took there time with me. There was a little bit of a wait in the queue as expected but the host name Tony who was managing the queue was extremely helpful i even came back just to speak to him. 10/10 service coming back after my holiday.
CT
Charmaine Taylor
Aug 10, 2026
Ekaterina was AMAZING! Her knowledge of Dior was incredible, and was fantastic in advising me of the features of my beautiful bag that I will treasure forever!
Some of the worst sales advisors in Bicester village. Rude and slow.
And the wait time.... it will not make me buy on this, we all know its a trick to make the store appear as popular and busy.
Well some of your sales advisors abilities can make even the poshest brand to feel cheep😄
The waiting coordinator at this branch was extremely unprofessional. We arrived at 11:00 a.m. on Monday, and the queue did not move at all for over an hour, even though many customers were leaving the store. The line only started moving after I complained.
During that entire time, the coordinator appeared to be chatting and laughing with colleagues instead of managing the queue. When it was finally our turn, her attitude was rude, and kept giving orders such as, “Stand here,” and “Don’t touch the queue barrier!” In very rude way .
On the other hand, the staff inside the store were very helpful, polite, and professional. Unfortunately, the poor organization and the coordinator’s attitude at the entrance created a very negative first impression.