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The LEGO® Store Leicester Square

4.6
(18,592 reviews)

Business Details

3 Swiss Court, London, LND
W1D 6AP, United Kingdom
+44 2076 650413
https://www.lego.com/en-gb/stores/store/lsq?utm_source=ExtNet&utm_medium=Yext

About

Toy ShopToysLEGO Company Limited
The LEGO® Store Leicester Square in London brings creativity to life for kids and kids-at-heart! Visit our toy shop to discover a huge selection of LEGO sets, minifigures and gifts, with extra help from our knowledgeable Brick Specialists. From LEGO Star Wars™ sets to LEGO sets for adults, we’ve got plenty of options for fans of all ages! Looking to get extra creative? Design your own personalised LEGO minifigures at the Build a Minifigure station, or check out the LEGO Pick a Brick wall to find all the pieces you need to bring your next idea to life. We’re always working on fun new activities to inspire creative play, so be sure to ask about what exciting LEGO events are coming soon to our shop!

Details

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Location

The LEGO® Store Leicester Square
3 Swiss Court, London, LND
W1D 6AP, United Kingdom

Hours

Monday10:00 AM - 10:00 PM
Tuesday10:00 AM - 10:00 PM
Wednesday10:00 AM - 10:00 PM
Thursday10:00 AM - 10:00 PM
Friday10:00 AM - 10:00 PM
Saturday10:00 AM - 10:00 PM
Sunday12:00 PM - 6:00 PM

Products & Services

1 list · 17 items

Explore offerings from The LEGO® Store Leicester Square on 3 Swiss Court in London, with popular themes available at this location.

Themes

17 items

Themes

LEGO® DUPLO®

For 50 years, we have been introducing DUPLO® sets to little builders with big imaginations. Share precious moments of playful learning with LEGO® DUPLO® toddler-friendly playsets. These colorful, creative, developmental toys provide the perfect way for little ones to discover the joy of imaginative play, develop key skills and explore the full range of their abilities.

Creator 3-in-1

LEGO® Creator 3-in-1 sets deliver a rewarding build and play experience with highly detailed and colorful LEGO houses, vehicles and creatures. Boys and girls of all ages love to create wonderful models, and immerse themselves in a world of stories and adventures where creativity and imagination are free to flourish. With LEGO Creator 3-in-1 sets, children also get to choose between 3 exciting builds for even more build and play fun.

Disney™

LEGO® | Disney play sets offer a world of LEGO building fun sprinkled with Disney magic. Children can create and recreate adventures with their favorite Disney characters in iconic settings, whether it is retelling a classic fairytale, going on an adventure, cooking a meal in a castle kitchen or looking after cute animal friends. Clever modularity means many of the sets can be combined easily and can be customized so kids can create their own magical Disney adventures. Let their imagination sparkle!

Harry Potter™

LEGO® Harry Potter™ sets recreate characters, locations, vehicles and adventures from across the Harry Potter series. From those who grew up with the series, to the kids discovering the magic today, the world of LEGO® Harry Potter™ continues to enchant us. Relive your favorite Harry Potter™ moments with magical building sets for both kids and adults!

Ideas

LEGO® Ideas sets are designed and voted on by LEGO fans all over the world! Inspired by everyday life, historic moments, popular culture or totally original ideas, there is a huge variety of exciting sets for play and display. Advanced builders will love the creativity and challenge found in LEGO Ideas sets.

LEGO® Super Mario™

Discover the awesome challenges of Mario’s world reimagined in LEGO form! The action begins with the Adventures with Mario Starter Course, featuring the highly interactive LEGO Mario™ figure. Great for group competitions and nurturing kids’ problem-solving skills and creativity, this modular LEGO playset can be rearranged and combined with Expansion Sets to create unique levels.

Minecraft™

LEGO® Minecraft™ brings one of the most popular video games ever into the real world. Physical bricks and pieces bring all the action, adventure and fun of the creative construction game to life. With authentic Minecraft features and characters, and limitless possibilities to build, play and display, LEGO Minecraft is the perfect way to expand players’ creative fun.

Marvel

LEGO® Marvel construction sets put fans at the center of the Marvel Universe. Become your favorite hero and team up with other legendary Marvel characters on daring missions to defeat super villains. Recreate epic movie action scenes or create your own amazing adventures with cool minifigures, vehicles, buildings, gadgets and weapons.

LEGO® Star Wars™

Builders can join forces to build the iconic All-Stars from their favorite Star Wars™ movies. From young Jedi-in-training to adult Star Wars fans and collectors, everyone can find a LEGO Star Wars construction playset to build, display and relive all their favorite epic space battles. Find inspiration in models based on iconic scenes from all nine Star Wars movies and the new live action series, Star Wars: The Mandalorian.

City

LEGO® City is a realistic LEGO world for your child to explore. Iconic vehicles and buildings form the backdrop to this bustling city, with everyday heroes catching bad guys and putting out fires. This is a world full of humor and charm that will really stimulate their creative imaginations.

Dots

LEGO® DOTS gives kids a canvas to be bold and never stop creating. They can design fun and funky bracelets that show their personality or create customized home décor items like pencil holders and picture frames, all using colorful designs and unique decorated tiles. Share a world full of creativity and self-expression with LEGO® DOTS craft kits. Kids can design and decorate their own unique bracelets and assemble and decorate a range of useful desk accessories for their rooms. The creative possibilities are endless with these clever arts-and-crafts sets.

Friends

LEGO® Friends is about five best friends living in a colorful universe with cute animals and details which your child will love. It combines the classic LEGO building experience with the opportunity to play out everyday life scenarios in Heartlake City. Celebrate the power of friendship and endless play adventures.

LEGO® VIDIYO™

VIDIYO is an exciting digital play experience for anyone who loves music! Kids can direct, produce and star in their own music videos while bringing minifigures to life. VIDIYO combines the fun of physical LEGO elements with top AR tech for an interactive, one-of-a-kind play experience!

Technic™

LEGO® Technic provides a real challenge for experienced LEGO builders. With LEGO Technic elements, your child can build advanced, real-life functions like gearboxes, working piston engines, steering systems and working crane arms. These exciting sets will take their imaginations to the next level.

Speed Champions

LEGO® Speed Champions car playsets feature authentic, realistic toy cars from marquee brands that ignite children’s passion for driving and racing. Kids – and car-crazy adults – will love constructing beautifully detailed LEGO brick replicas of classic cars, sports cars, endurance cars, race cars and iconic cars, plus models that inspire creative play.

NINJAGO®

Enter the captivating NINJAGO® world where a team of daring young ninja battle the forces of evil. Kids will love building these brilliantly detailed LEGO® adventure toys, which include all the characters, dragons, mechs and weaponized vehicles from the highly popular NINJAGO Masters of Spinjitzu television series.

Architecture

LEGO® Architecture brings to life some of the iconic buildings of world architecture. Recreate and explore bucket-list destinations or famous landmarks around the globe. All Architecture sets are designed to be displayed and make a great gift for anyone with an interest in travel, architecture, history and design.

Reviews

4.6
18,592 reviews
5 stars
13,599
4 stars
3,653
3 stars
984
2 stars
178
1 star
178
  • TM
    Trevor Mills
    2 days ago
    2.0
    Disappointing experience at a flagship LEGO Store I brought my nephew to London from Scotland for a few Harry Potter-themed days. He’s a massive LEGO fan and even dreams of working for the company when he’s older, so visiting the LEGO Store was supposed to be one of the highlights of his trip. He’d been saving his money especially for this visit, and was really excited to finally spend it. The store itself is nice, with some fantastic LEGO models on display, although it was considerably smaller than I’d anticipated. I was also surprised by how limited the Harry Potter range available to purchase was, particularly compared with the rip-off merchants at Hamleys just down the road! One of the Harry Potter sets on display caught his eye, but unfortunately there were none on the shelves. I asked a friendly member of staff if they might have more in the stockroom, but was simply told it looked like they were out of stock. Disappointing, but these things happen. He moved on and eventually found a Marvel set he liked, also on display. Same story. Not one available to buy! For a flagship LEGO Store, it’s incredibly frustrating to have products prominently displayed that customers can’t actually purchase. In the end, I had to order the Marvel set from Amazon, where it was £10 cheaper anyway. To add to the disappointment, the mosaic builder was also broken, meaning another experience we would have liked to try was unavailable. For a store that’s supposed to be as much about the experience as the shopping, that’s another letdown. The build-your-own minifigure experience was a nice touch, although rather chaotic, and thankfully meant he didn’t leave completely empty-handed. One final frustration came at the till, where we discovered they didn’t accept cash. My nephew had brought his own saved-up money to spend, but I ended up having to pay on my card instead. Children save their pocket money for things they really want, and you’d think a toy shop, of all places, would appreciate that. Surely there should be a way for children to spend their own money without needing an adult’s bank card? I do want to give credit to the staff, who were friendly and pleasant throughout our visit. None of these issues were their fault, and this review isn’t a reflection on them. Overall, what should have been one of the highlights of my nephew’s London trip turned into a series of disappointments. The displays are impressive, but nice models alone don’t make a great flagship store experience. Two stars, mainly for the displays and friendly staff. Unfortunately, the rest of the experience fell well short of expectations.
  • YS
    Yvonne Sharp
    3 days ago
    5.0
    I went into this exciting store and was honestly amazed. There’s so much choice and the staff are very helpful & very polite. One staff member called Christopher helped me decide on a wedding gift for my son. My son is mad about Lego and even though I didn’t purchase anything I will definitely be back. As Christopher gave me some brilliant ideas. My son’s wedding is the latter part of October so look forward to buying him a gift from the Leicester Square store. Thank you so much Christopher
  • TH
    Taufiq Hakimi
    5 days ago
    5.0
    A must-visit destination for LEGO lovers visiting London Having grown up playing with LEGO, visiting the LEGO Store in Leicester Square was a must for me during my London trip. The store offers a wide selection of LEGO sets, including many of the latest releases. One thing I particularly liked was the section featuring British themed sets, which is great for tourists looking for a unique souvenir to bring home from the UK :) You can also find impressive LEGO builds featuring iconic British characters and figures, including James Bond, the King's Guard and Harry Potter. Another interesting feature is the complimentary LEGO-themed passport, which you can ask the staff about on the upper floor. You can use that passport to collect special stamps at participating LEGO Stores around the world~ The store is worth visiting even if you're not planning to buy anything, as there's plenty to explore and admiree. Overall, a fun and memorable stop for LEGO enthusiasts of all ages. Definitely worth adding to your London itinerary, especially if you love LEGO since childhood :3
  • MC
    Milk Cartoons
    Oct 5, 2026
    5.0
    Shane at the Lego Store was very helpful suggesting Lego showed his own experience with his son how it’s helped him become confident and talented creative different Lego’s and his interest too. We have two boys he said it’s one of the best hobby’s for a child intelligence to builder stronger .. we wanted the homealone Lego but was out of stock he gave us options ways to purchase . Very clam friendly gentleman . You guys have very good staff and very knowledgeable I’d say!! Keep glowing Lego store ! yen and Tommy were fabulous too! (We have already wrote a review on them ) .
  • EJ
    el papita juan
    Oct 4, 2026
    5.0
    La verdad que la pasé muy bien cuando fui de viaje como en marzo ya que aunque haya más tiendas lego en varias zonas del mundo está aunque sea pequeña las creaciones de la tienda están bien hechas y bien tematizadas los precios no eran tan distintos de una lego store regular eso sí estaba plagado de gente seguro es un lugar muy turístico recomiendo ir a ver no a comprar ya que al tener mucha gente puede ser más difícil comprar ya que los precios son prácticamente los mismos si compras lego es recomendable buscar las otras sucursales que están menos plagadas

Frequently Asked Questions About The LEGO® Store Leicester Square

Do you offer refunds on purchases made online?

We cannot offer refunds on purchases made online in our stores, so we recommend you reach out to customer service and they'd be happy to help. We offer exchanges or store credit on some purchases made online, but please give us a call before returning your item to the store.

Do you price match other retailers?

We strive to offer fair and consistent pricing in our stores and online. We can’t price match, however, as LEGO® Stores and the LEGO Shop sometimes run different promotions and discounts. Happy shopping!

Brand Certified Facts from The LEGO® Store Leicester Square

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Certified October 11, 2026Yext Knowledge Graph
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