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H. Samuel

4.6
(1,104 reviews)

Business Details

250 Oxford Street, London, LND
W1C 1DJ, United Kingdom
+44 2074 931682
https://www.hsamuel.co.uk/store/HS4253-London

About

JewellerWatch ShopWatch Repair ServiceJewellery Repair ServiceSignet Trading LTD
You’ll find H.Samuel on London’s Oxford Street, between H&M and John Lewis. We’re very easy to reach by bus and are just a minute’s walk from Oxford Circus tube station. If you’re visiting by car, the nearest parking is at Q-Park on Cavendish Square. In-store, you’ll find an impressive selection of ladies and gents watches from premium fashion brands including Garmin, Hugo Boss, Versus and Victorinox. We also have plenty of stylish jewellery for all occasions, including diamond and bridal collection from brands such as Perfect Fit, Emmy London and Princessa. Our Perfect Piercing studio is your one-stop shop to create your dream ear stack. Buy a pair of piercing earrings and get your ears pierced at our Oxford Circus store for free. In-store services include repairs, valuations and engravings, as well as free appointments with our friendly experts who’ll be happy to help you find the perfect gift to suit your taste and budget. We look forward to seeing you soon.

Details

  • DeliveryAvailable
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Location

H. Samuel
250 Oxford Street, London, LND
W1C 1DJ, United Kingdom

Hours

Monday10:00 AM - 7:45 PM
Tuesday10:00 AM - 7:45 PM
Wednesday10:00 AM - 7:45 PM
Thursday10:00 AM - 7:45 PM
Friday10:00 AM - 7:45 PM
Saturday10:00 AM - 7:45 PM
Sunday11:00 AM - 5:45 PM
12/25/202610:00 AM - 7:45 PM

Products & Services

5 lists · 27 items

Explore offerings from H. Samuel on 250 Oxford Street in London, with popular repair & care services offsite available at this location.

H. Samuel Products

11 items

Diamond Rings
Diamond Rings
Starting from £30

Discover our exquisite collection of diamond rings, thoughtfully crafted to celebrate life’s most meaningful moments. Each ring features carefully selected diamonds, chosen for their brilliance, clarity, and enduring sparkle, set in high-quality materials for lasting elegance. From classic solitaire styles that offer timeless sophistication to modern, intricate designs that make a statement, our range caters to every taste and occasion. Whether you are searching for the perfect engagement ring, a meaningful gift, or a luxurious addition to your jewellery collection, you will find something truly special. Available in premium metals including gold, white gold, and platinum, every ring is crafted with exceptional attention to detail and comfort. Designed to be worn and treasured every day, our diamond rings are a lasting symbol of love, commitment, and personal style, making every moment shine brighter. Visit us today to explore designs that perfectly suit you.

Wedding Rings
Wedding Rings
Starting from £32.99

Celebrate your commitment with our beautifully crafted wedding rings, designed to symbolise lasting love and unity. Each ring is made with care and precision, using high-quality materials to ensure a timeless finish that can be worn and cherished every day. Our collection features a variety of styles to suit every preference, from classic plain bands that offer understated elegance to more detailed designs with added texture or diamond accents for a touch of sparkle. Whether you prefer a traditional or contemporary look, our wedding rings are created to complement every love story. Available in premium metals including gold, white gold, platinum, and more, each piece is designed for both comfort and durability. With exceptional craftsmanship and attention to detail, our wedding rings provide a meaningful and enduring symbol of your partnership, made to last a lifetime together.

Engagement Rings

Mark one of life’s most meaningful moments with our beautifully crafted engagement rings, designed to capture the essence of your unique love story. Each ring features carefully selected diamonds and high-quality materials, chosen for their brilliance, clarity, and lasting beauty. Our collection includes timeless solitaire designs that highlight the natural sparkle of the diamond, as well as contemporary styles with intricate settings for a more distinctive look. Whether you prefer classic elegance or modern sophistication, there is a design to suit every style and personality. Available in premium metals such as gold, white gold, and platinum, every engagement ring is crafted with exceptional attention to detail, ensuring both comfort and durability. Designed to be cherished for a lifetime, our engagement rings are a meaningful expression of love, commitment, and the beginning of your journey together.

Gold Jewellery

Discover the beauty and versatility of our gold jewellery collection, expertly crafted to suit every style and occasion. Each piece is made using high-quality gold, offering a radiant finish that is both stylish and enduring. Our range includes everything from delicate everyday pieces to bold statement designs, allowing you to express your personal style with ease. Whether you are looking for a thoughtful gift or a timeless addition to your own collection, our gold jewellery offers effortless elegance and lasting appeal Available in a variety of finishes, including yellow gold, white gold, and rose gold, each piece is designed with attention to detail and comfort in mind. Combining classic craftsmanship with modern design, our gold jewellery is created to be worn, loved, and treasured for years to come, making every moment feel special and refined. Provide your feedback on BizChatAdd care instructions for goldInclude layering tips for necklacesSuggest matching sets or combos

Watches
Watches
From £8.99

Discover our refined collection of watches, designed to combine timeless style with reliable performance. Each timepiece is carefully crafted using high-quality materials, offering both durability and a sophisticated finish that complements any look. Our range includes classic designs for understated elegance, as well as contemporary styles for a modern edge. Whether you are searching for a statement accessory, a meaningful gift, or an everyday essential, our watches provide the perfect balance of function and fashion. Featuring precision movements and thoughtfully designed details, every watch is created to ensure accuracy and comfort throughout the day. Available in a variety of finishes and styles to suit different tastes, our collection offers something for every occasion. Designed to be worn and appreciated for years to come, our watches are a timeless addition to any collection, reflecting both personal style and enduring quality.

Smartwatches

Stay connected in style with our innovative collection of smartwatches, designed to bring together advanced technology and sleek, modern design. Each smartwatch is crafted with quality materials and intuitive features, making it the perfect companion for both busy lifestyles and everyday wear. Our range offers a variety of designs to suit different preferences, from minimalist styles to bold, contemporary looks. Whether you’re tracking your fitness, managing notifications, or simply enhancing your daily routine, our smartwatches deliver both functionality and convenience. With features such as health monitoring, activity tracking, and seamless connectivity, each piece is designed to support your lifestyle while maintaining comfort and durability. Available in a selection of finishes and straps, our smartwatches allow you to personalise your look with ease. Combining practicality with style, our smartwatches are a versatile addition to any collection, helping you stay on track while looking effortlessly refined.

Silver Jewellery
Silver Jewellery
From £3.99

Explore our beautiful collection of silver jewellery, designed to bring effortless elegance to every occasion. Crafted from high-quality silver, each piece offers a bright, polished finish that complements both casual and formal looks. Our range includes timeless classics and modern designs, from delicate chains and bracelets to statement pieces that stand out. Whether you're searching for a thoughtful gift or a versatile addition to your own collection, silver jewellery offers understated sophistication and everyday wearability. Designed with attention to detail and comfort, each piece is made to be worn and enjoyed regularly, while maintaining its shine and style. Perfect for layering or wearing alone, our silver jewellery allows you to express your personal style with ease. Combining durability with refined design, our collection offers lasting beauty that can be treasured for years to come.

Rings

Discover our versatile collection of rings, designed to suit every occasion and personal style. Expertly crafted using high-quality materials, each piece offers a perfect balance of durability, comfort, and refined design. Our range includes everything from simple, elegant bands to more detailed and eye-catching styles, allowing you to find the perfect ring for everyday wear or special moments. Whether you are celebrating a milestone, marking a meaningful occasion, or simply adding to your jewellery collection, our rings offer something for everyone. Available in a variety of finishes and metals, each ring is thoughtfully designed with attention to detail, ensuring a comfortable fit and lasting beauty. Ideal for stacking or wearing alone, these pieces allow you to express your individuality with ease. Combining timeless craftsmanship with modern style, our rings are made to be worn, enjoyed, and treasured for years to come.

Necklaces
Necklaces
From £11.99

Discover our collection of necklaces, designed to add effortless elegance to any outfit. Crafted from high-quality materials, each piece offers a perfect balance of style, durability, and everyday wearability. From delicate chains for a subtle look to statement designs that stand out, our range suits both everyday styling and special occasions. Available in a variety of metals and finishes, there’s something to match every taste. Thoughtfully designed for comfort and lasting beauty, our necklaces are ideal as meaningful gifts or as a timeless addition to your own jewellery collection, offering versatile style you can enjoy for years to come.

Bracelets
Bracelets
From £18

Explore our elegant collection of bracelets, designed to complement any look with ease. Crafted from high-quality materials, each piece offers a perfect blend of style, comfort, and durability. Our range includes everything from delicate, understated designs for everyday wear to more eye-catching styles that make a statement. Whether you're searching for a meaningful gift or a versatile addition to your own jewellery collection, our bracelets offer timeless appeal. Available in a variety of metals and finishes, each bracelet is thoughtfully designed to suit different tastes and occasions. Perfect for layering or wearing on its own, these pieces allow you to express your personal style effortlessly. With careful attention to detail and lasting quality, our bracelets are made to be worn, enjoyed, and treasured for years to come.

Earrings
Earrings
From £17.99

Discover our beautiful collection of earrings, designed to add the perfect finishing touch to any look. Crafted from high-quality materials, each piece combines style, comfort, and durability for everyday wear or special occasions. Our range includes everything from classic studs and elegant hoops to more detailed and statement designs, ensuring there is something to suit every taste and style. Whether you're looking for a subtle accessory or a bold piece to stand out, our earrings offer effortless versatility. Available in a variety of metals and finishes, each pair is thoughtfully designed with attention to detail for a comfortable fit and lasting appeal. Perfect as a meaningful gift or a stylish addition to your own collection, our earrings bring timeless elegance you can enjoy for years to come.

Lifetime Battery Replacement

1 item

Lifetime Battery Replacement
Lifetime Battery Replacement
From £17.99

Lifetime battery replacement to keep your watch running reliably, using high‑quality components for lasting performance.

Ear Piercing

1 item

Ear Piercing
Ear Piercing
Free service when buying a pair of piercing earrings.

Professional ear piercing using safe, hygienic techniques. Includes starter earrings. Free with any piercing earring purchase.

Permanent Jewellery

1 item

Services

13 items

Repair & Care Services Offsite

Is your usual look of layered necklaces in need of some extra sparkle? Don’t fret, Repair & Care with H. Samuel is here to breathe new life into your old or damaged jewellery and watches. Read on to find out about the services dedicated to giving your favourite pieces some much needed TLC.

Ring Sizing
Ring Sizing
From £59.95

Ring sizing completed off-site within 10 days. Suitable for gold, silver, platinum and palladium with a 12‑month guarantee included.

Jewellery Rhodium Plating

Rhodium plating restores white gold’s shine and protects against wear. Completed off-site in within 10 days.

Jewellery Repair Services
Jewellery Repair Services
Prices may vary depending on item type and work required

Jewellery repairs for rings, chains and settings. Free in‑store estimate.

Watch Servicing
Watch Servicing
From £49.95

Watch servicing to restore accuracy and reliability. Cleaning, lubrication and adjustment to extend lifespan.

Watch Repairs
Watch Repairs
Price and lead times vary depending on watch brand and work required

Watch repairs for straps, clasps, glass and mechanisms using high‑quality components.

Off-Site Jewellery & Watch Engraving

Off-site jewellery and watch engraving available in any store from £30 for our items or yours, sent to our Jewellery Quarter service centre with a 10 working day turnaround.

In-Store Watch Bracelet Adjustments
In-Store Watch Bracelet Adjustments
if watch is purchased elsewhere.

Bracelet adjustment for a comfortable fit. Free in‑store if watch was bought in store; charges may apply if watch was purchased elsewhere.

In-Store Jewellery Cleaning
In-Store Jewellery Cleaning

Free in-store jewellery cleaning (basic service). Deeper clean and polish available via chargeable send-away service.

Reviews

4.6
1,104 reviews
5 stars
929
4 stars
58
3 stars
28
2 stars
14
1 star
75
  • SR
    Shawn Rebeiro
    3 days ago
    3.0
    Went back to have my wedding ring checked as its degraded in quality so quickly in just three months. Manager as usual is not very nice and does not listen, however the sales assistants are great and provide far better customer service!
  • SB
    Shawki Bakkar
    Oct 4, 2026
    5.0
    What a breath of fresh air this experience was! Working at an Oxford street branch of any store is hard work... Non stop customers, busy ALL the time, tourists the list goes on... However none of this had impacted the personable, knowledgeable and patient Karla who served me today. As I walked in she greeted me with a smile and asked if she could help, I said not right now so she kindly left me alone and moved to the other side of the store to give me space while I was browsing. Straight away I felt at ease and not pressured. When I had an idea of what I wanted Di asked her to try some and she was amazing. Nothing was toouxh trouble, she gave great advice, and really helped me with my decision. I'm annoyingly picky and she had so much patience with opening and closing a glass door which was tight to say the least. I wont got into to all the details but rest assured this young lady is a a true asset to this store. I genuinely thought she was the manager. Her knowledge and customer service skills made me realise that the high street is not dead and walking in trying on a watch can be a pleasant and enjoyable experience. I would not have got that from any website. I wish there was a way to tip Karla but unfortunately that does not exist. It definitely should as she deserves it. It's a very hard skill to be attentive and also give the customer space to choose what they want in a relaxed atmosphere but Karla has it nailed down. Great customer services is so important and whenever I want to make another watch/jewellery purchase I know where I'm going.. Karla at Oxford street H.M Samuel!! 😁
  • LB
    Laura Bellerose
    Oct 3, 2026
    5.0
    I had a fantastic experience at this store. I came in to get a piercing done & find the perfect jewellery. The staff - Aya and Rokia were amazing! They answered all of my questions with patience and looked after me from the moment I walked into the store. I wasn’t sure what I wanted at first but the customer service was absolutely remarkable. They truly went above and beyond to make me comfortable, I would highly recommend. Thanks ladies! X
  • GG
    Gerti
    Oct 1, 2026
    5.0
    Today I collected a watch and Diana was fantastic in sizing the bracelet and giving me advice whilst answering all my questions and any queries with a great attitude and professionalism.
  • MM
    Manelle Maguella
    Sep 25, 2026
    5.0
    Rokia, Rokia, Rokia! I genuinely cannot praise her enough. She made buying a gift so much easier for me and turned what could have been a simple shopping trip into an experience that I’ll remember. H.Samuel is very lucky to have someone like her representing the store. I went into H.Samuel and I wasn’t entirely sure what I wanted or where to start. Rokia was incredibly helpful from the very beginning. She listened to what I was looking for, understood what I needed, and went above and beyond to help me find the right gift. She was patient, friendly, professional, and genuinely seemed to care about making sure I left happy with my purchase. What impressed me most was how quickly and efficiently she helped me. She didn’t waste my time, but at the same time, I never felt rushed or like I was just another customer. She managed to find exactly what I needed and made the whole process so straightforward. I was in and out quickly, but I still felt like I had received exceptional customer service. If management or the team at H.Samuel sees this review, please make sure Rokia knows how appreciated she is. She deserves recognition for the way she treats customers and for the effort she puts into helping people. She was fantastic from start to finish. Thank you so much, Rokia, for all your help. You were absolutely brilliant, and I’ll definitely be returning to H.Samuel again because of the experience I had with you!

Frequently Asked Questions About H. Samuel

Do you do ear piercings?

Our ear piercing service is available at selected H. Samuel stores, to find out what store near you provides this service click book an appointment to find out more.

Do you accept drop-ins/walk-ins for ear piercings?

Yes, H. Samuel does walk-in piercing appointments. You can come into the store at any time to get your ears pierced. We would recommend booking in advance, just in case it’s a busy day. To book in at the Perfect Piercing studio: call the store or book an appointment online.

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