ALO

Reviews

• DH

  derek hammond

  3 days ago
  1.0
  I had a bad experience at the SOHO shop yesterday with my family. The issue occurred after I asked an employee for assistance in finding a specific size for a skirt. Instead of being helpful, her response and attitude were incredibly unprofessional and disrespectful. She quickly snapped at me, saying, “We are closing in 5 minutes” in a very rude manner. When I asked for her name, she refused to provide it, responding with, “You don’t need to know my name.” To make matters worse, I brought this immediately to the manager on duty, but they did not seem concerned at all but promised to speak to the staff. As a customer, I expect a basic level of courtesy, but this interaction left me feeling completely unwelcome. I hope you will investigate this matter and address this behaviour with your team to ensure it does not happen to other shoppers.
• FS

  filipa Serrano

  Oct 5, 2026
  5.0
  I had an extremely good experience in this store. The employees are amazing and really help you a lot. You feel seen by every employee. They’re also extremely kind and if they see something they like about you, they will tell you which makes you feel very comfortable and it makes the shopping experience 100 times better. Talking about the clothing and the brand I am obsessed with this brand I love the material and the fit of every clothing Recommend to have an amazing shopping experience
• CL

  Cristina Liedtke

  Oct 2, 2026
  5.0
  If I could give ten stars, I would, and all ten would go to Nerea. The whole team was in such a great mood that you could feel it the moment you walked in. I knew exactly what I wanted, didn't need any advice, and headed straight to the checkout. That's where Nerea turned an ordinary purchase into the best service I've ever had. She noticed right away that, at my height, the Long length would suit me far better, and asked why I wasn't taking it. This was just before closing time, when anyone else would simply have rung me up and gone home. Not Nerea. When it turned out the colour I'd chosen was no longer available in Long, she didn't shrug it off. She went out of her way to organise a different one for me. Attentive, honest, warm, and truly invested in the customer leaving with the right thing: Nerea is an absolute gem and a credit to this store. Thank you, Nerea. Honestly - never in my life have I experienced something like this.
• AA

  Anastasia

  Sep 12, 2026
  5.0
  The staff were incredibly friendly, polite and genuinely helpful, they helped me find items, took everything to the fitting room and were attentive throughout the whole experience. It was very busy as it was a Saturday, so we did have to wait quite a while in the queue to try things on. However, despite how busy the store was, the staff remained very pleasant and professional. It’s also a huge store with a great selection of products. Overall, I really enjoyed my visit and would definitely come back!
• AA

  Alejandro

  Sep 12, 2026
  4.0
  I visited the Alo store in London with my daughter and overall had a very good experience. The quality of the products is clearly excellent, especially if you’re looking for premium, well-made clothing. Personally, I think the collection could benefit from a little more colour, as the overall palette feels quite limited. That said, the quality and presentation of the store are very impressive. The main area for improvement is the customer service. For a premium and relatively expensive brand, I expected the staff to be a little more attentive and welcoming. Overall, I would still recommend visiting the store, particularly if quality is your priority. A great brand with excellent products, but I think the in-store customer experience could be better.