You’ll find H.Samuel on the Lower Level of the Whitgift Shopping Centre in central Croydon, opposite Superdry and close to the escalators. There’s plenty of parking available across two car parks on Wellesley Road that both give you direct access to the shops. In-store, you’ll find a great selection of ladies and gents watches from iconic brands including Police, Timex IQ+ and Tommy Hilfiger. We also have plenty of stylish jewellery for every occasion, as well as sparkling diamond collections from the likes of Forever Diamond, Perfect Fit and Princessa. If you need a hand finding the perfect piece to suit your taste and budget, or you want to discuss repairs, valuations or personalisation, book a free appointment with one of our friendly experts who’ll be happy to help. We look forward to seeing you soon.
Discover our exquisite collection of diamond rings, thoughtfully crafted to celebrate life’s most meaningful moments. Each ring features carefully selected diamonds, chosen for their brilliance, clarity, and enduring sparkle, set in high-quality materials for lasting elegance.
From classic solitaire styles that offer timeless sophistication to modern, intricate designs that make a statement, our range caters to every taste and occasion. Whether you are searching for the perfect engagement ring, a meaningful gift, or a luxurious addition to your jewellery collection, you will find something truly special.
Available in premium metals including gold, white gold, and platinum, every ring is crafted with exceptional attention to detail and comfort. Designed to be worn and treasured every day, our diamond rings are a lasting symbol of love, commitment, and personal style, making every moment shine brighter. Visit us today to explore designs that perfectly suit you.
Celebrate your commitment with our beautifully crafted wedding rings, designed to symbolise lasting love and unity. Each ring is made with care and precision, using high-quality materials to ensure a timeless finish that can be worn and cherished every day.
Our collection features a variety of styles to suit every preference, from classic plain bands that offer understated elegance to more detailed designs with added texture or diamond accents for a touch of sparkle. Whether you prefer a traditional or contemporary look, our wedding rings are created to complement every love story.
Available in premium metals including gold, white gold, platinum, and more, each piece is designed for both comfort and durability. With exceptional craftsmanship and attention to detail, our wedding rings provide a meaningful and enduring symbol of your partnership, made to last a lifetime together.
Mark one of life’s most meaningful moments with our beautifully crafted engagement rings, designed to capture the essence of your unique love story. Each ring features carefully selected diamonds and high-quality materials, chosen for their brilliance, clarity, and lasting beauty.
Our collection includes timeless solitaire designs that highlight the natural sparkle of the diamond, as well as contemporary styles with intricate settings for a more distinctive look. Whether you prefer classic elegance or modern sophistication, there is a design to suit every style and personality.
Available in premium metals such as gold, white gold, and platinum, every engagement ring is crafted with exceptional attention to detail, ensuring both comfort and durability. Designed to be cherished for a lifetime, our engagement rings are a meaningful expression of love, commitment, and the beginning of your journey together.
Discover the beauty and versatility of our gold jewellery collection, expertly crafted to suit every style and occasion. Each piece is made using high-quality gold, offering a radiant finish that is both stylish and enduring.
Our range includes everything from delicate everyday pieces to bold statement designs, allowing you to express your personal style with ease. Whether you are looking for a thoughtful gift or a timeless addition to your own collection, our gold jewellery offers effortless elegance and lasting appeal
Available in a variety of finishes, including yellow gold, white gold, and rose gold, each piece is designed with attention to detail and comfort in mind. Combining classic craftsmanship with modern design, our gold jewellery is created to be worn, loved, and treasured for years to come, making every moment feel special and refined.
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Discover our refined collection of watches, designed to combine timeless style with reliable performance. Each timepiece is carefully crafted using high-quality materials, offering both durability and a sophisticated finish that complements any look.
Our range includes classic designs for understated elegance, as well as contemporary styles for a modern edge. Whether you are searching for a statement accessory, a meaningful gift, or an everyday essential, our watches provide the perfect balance of function and fashion.
Featuring precision movements and thoughtfully designed details, every watch is created to ensure accuracy and comfort throughout the day. Available in a variety of finishes and styles to suit different tastes, our collection offers something for every occasion.
Designed to be worn and appreciated for years to come, our watches are a timeless addition to any collection, reflecting both personal style and enduring quality.
Stay connected in style with our innovative collection of smartwatches, designed to bring together advanced technology and sleek, modern design. Each smartwatch is crafted with quality materials and intuitive features, making it the perfect companion for both busy lifestyles and everyday wear.
Our range offers a variety of designs to suit different preferences, from minimalist styles to bold, contemporary looks. Whether you’re tracking your fitness, managing notifications, or simply enhancing your daily routine, our smartwatches deliver both functionality and convenience.
With features such as health monitoring, activity tracking, and seamless connectivity, each piece is designed to support your lifestyle while maintaining comfort and durability. Available in a selection of finishes and straps, our smartwatches allow you to personalise your look with ease.
Combining practicality with style, our smartwatches are a versatile addition to any collection, helping you stay on track while looking effortlessly refined.
Explore our beautiful collection of silver jewellery, designed to bring effortless elegance to every occasion. Crafted from high-quality silver, each piece offers a bright, polished finish that complements both casual and formal looks.
Our range includes timeless classics and modern designs, from delicate chains and bracelets to statement pieces that stand out. Whether you're searching for a thoughtful gift or a versatile addition to your own collection, silver jewellery offers understated sophistication and everyday wearability.
Designed with attention to detail and comfort, each piece is made to be worn and enjoyed regularly, while maintaining its shine and style. Perfect for layering or wearing alone, our silver jewellery allows you to express your personal style with ease.
Combining durability with refined design, our collection offers lasting beauty that can be treasured for years to come.
Discover our versatile collection of rings, designed to suit every occasion and personal style. Expertly crafted using high-quality materials, each piece offers a perfect balance of durability, comfort, and refined design.
Our range includes everything from simple, elegant bands to more detailed and eye-catching styles, allowing you to find the perfect ring for everyday wear or special moments. Whether you are celebrating a milestone, marking a meaningful occasion, or simply adding to your jewellery collection, our rings offer something for everyone.
Available in a variety of finishes and metals, each ring is thoughtfully designed with attention to detail, ensuring a comfortable fit and lasting beauty. Ideal for stacking or wearing alone, these pieces allow you to express your individuality with ease.
Combining timeless craftsmanship with modern style, our rings are made to be worn, enjoyed, and treasured for years to come.
Discover our collection of necklaces, designed to add effortless elegance to any outfit. Crafted from high-quality materials, each piece offers a perfect balance of style, durability, and everyday wearability.
From delicate chains for a subtle look to statement designs that stand out, our range suits both everyday styling and special occasions. Available in a variety of metals and finishes, there’s something to match every taste.
Thoughtfully designed for comfort and lasting beauty, our necklaces are ideal as meaningful gifts or as a timeless addition to your own jewellery collection, offering versatile style you can enjoy for years to come.
Explore our elegant collection of bracelets, designed to complement any look with ease. Crafted from high-quality materials, each piece offers a perfect blend of style, comfort, and durability.
Our range includes everything from delicate, understated designs for everyday wear to more eye-catching styles that make a statement. Whether you're searching for a meaningful gift or a versatile addition to your own jewellery collection, our bracelets offer timeless appeal.
Available in a variety of metals and finishes, each bracelet is thoughtfully designed to suit different tastes and occasions. Perfect for layering or wearing on its own, these pieces allow you to express your personal style effortlessly.
With careful attention to detail and lasting quality, our bracelets are made to be worn, enjoyed, and treasured for years to come.
Discover our beautiful collection of earrings, designed to add the perfect finishing touch to any look. Crafted from high-quality materials, each piece combines style, comfort, and durability for everyday wear or special occasions.
Our range includes everything from classic studs and elegant hoops to more detailed and statement designs, ensuring there is something to suit every taste and style. Whether you're looking for a subtle accessory or a bold piece to stand out, our earrings offer effortless versatility.
Available in a variety of metals and finishes, each pair is thoughtfully designed with attention to detail for a comfortable fit and lasting appeal. Perfect as a meaningful gift or a stylish addition to your own collection, our earrings bring timeless elegance you can enjoy for years to come.
Lifetime Battery Replacement
1 item
Lifetime Battery Replacement
From £17.99
Lifetime battery replacement to keep your watch running reliably, using high‑quality components for lasting performance.
Free service when buying a pair of piercing earrings.
Professional ear piercing using safe, hygienic techniques. Includes starter earrings. Free with any piercing earring purchase.
Services
13 items
Repair & Care Services Offsite
Is your usual look of layered necklaces in need of some extra sparkle? Don’t fret, Repair & Care with H. Samuel is here to breathe new life into your old or damaged jewellery and watches. Read on to find out about the services dedicated to giving your favourite pieces some much needed TLC.
Off-site jewellery and watch engraving available in any store from £30 for our items or yours, sent to our Jewellery Quarter service centre with a 10 working day turnaround.
Bespoke jewellery design to create a unique piece. In‑store consultation required.
In-Store Jewellery Cleaning
Free in-store jewellery cleaning (basic service). Deeper clean and polish available via chargeable send-away service.
Reviews
4.6
447 reviews
5 stars
364
4 stars
44
3 stars
14
2 stars
8
1 star
17
TR
Tyla Robinson
today
5.0
What a amazing service at hm Samuel Croydon I found my perfect sparkling wedding band with the help of a wonderful lady who took her time with me to go through different options and what suited me , and gave me so much information on looking after my jewellery I am looking forward to picking up my stunning wedding band thank you all for your help !
NA
neha a
Oct 6, 2026
5.0
Amazing jewellery collection — so many unique and elegant pieces. I ended up finding my perfect ring here. Highly recommend this shop!
AB
Alexander Bacchus
Oct 6, 2026
5.0
Popped into H. Samuel in Croydon. Abisheg was extremely knowledgeable and helpful. He even polished my silver bracelets free of charge!
KO
Kassim Onoapoi
Sep 30, 2026
5.0
Fantastic experience at H.Samuel Whitgift, Croydon! From the genuinely no-pressure service to the hassle-free 0% finance and added purchase cover, everything was seamless and enjoyable.
A huge thank you to Varad, Hammad, Abs, Megan and the entire team for being so friendly, polite, knowledgeable and genuinely helpful. They made the whole experience feel special, taking the time to understand what I wanted and ensuring I was completely happy with my purchase.
Exceptional customer service from start to finish. Highly recommended — definitely worth visiting if you’re shopping for jewellery! 💎👏
LB
Lianne Bruney
Sep 20, 2026
5.0
We received excellent customer service from Varad when purchasing a diamond necklace for my mum at H. Samuel.
Varad was warm, friendly, attentive and extremely helpful throughout. He was very knowledgeable about the jewellery and took the time to answer all of our questions, explaining the different pieces, the gold carat, the diamonds and the various product details clearly so that we could make an informed choice.
We never felt rushed or pressured. Instead, Varad patiently showed us a range of options and gave us exactly the information we needed to choose the right necklace.
It was a genuinely lovely shopping experience, and Varad’s professionalism, knowledge and excellent customer service really stood out. He is a real credit to H. Samuel and deserves recognition for the care and attention he gives to customers.
Thank you, Varad - my mum is delighted with her necklace!
H. Samuel is located on the Lower Level of the Whitgift Shopping Centre, 37-38 The Mall, Croydon, CR0 1UP, opposite Superdry and close to the escalators.
What are the opening hours of H. Samuel in Croydon?
H. Samuel is open Monday to Saturday from 9:00 AM to 5:30 PM, and Sunday from 11:00 AM to 5:00 PM.
Which watch brands can I find at H. Samuel Croydon?
You can find watches from brands including Accurist, Armani Exchange, Bulova, Calvin Klein, Casio, Citizen, Garmin, Guess, Hugo, and Olivia Burton at H. Samuel Croydon.
Does H. Samuel in Croydon offer jewelry repair services?
Yes, H. Samuel provides jewelry repair services along with watch repair and personalisation options.
Can I book an appointment with an expert at H. Samuel in Croydon?
Yes, you can book a free appointment with one of H. Samuel's friendly experts for help with choosing pieces, repairs, valuations, or personalisation.
What payment methods are accepted at H. Samuel Croydon?
H. Samuel accepts debit cards and mobile NFC payments and does not require cash only transactions.
Is there parking available near H. Samuel in Croydon?
Yes, there is plenty of parking available across two car parks on Wellesley Road that provide direct access to the shops including the Whitgift Centre where H. Samuel is located.
What nearby shopping options are there around H. Samuel in Croydon?
Nearby shopping options include Caprice Jewellery, Warren James jewelry store, Claire's fashion accessories, Hawes & Curtis clothing stores, and Westfield Croydon Town Centre for a wider shopping experience.
Are there any nearby cafes where I can relax after visiting H. Samuel?
Yes, you can visit Starbucks - Croydon - Whitgift Square Kio, which is close by for coffee or a light refreshment after your visit to H. Samuel.
What nearby amenities can help visitors find H. Samuel in Croydon?
H. Samuel is located opposite Superdry and close to the escalators in the Whitgift Centre. Nearby landmarks include Auberge Bar & Restaurant and Thorntons chocolatier, which can help orient you to the location.
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