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Award-winning luxury department store offering designer fashion, beauty, homeware, gifts and more. Personal shopping, exclusive events and restaurant services are available in-store.
I had a lovely experience today in the Selfridges store! I was served by Nadia on the Kylie stand, Natalie at White Company and Daisy on Refy. All three ladies were kind and attentive and I felt they went above and beyond in their service. Daisy helped show me the best way to apply my new makeup and helped me pick out the right shade for my skin tone xx
CL
Caroline Lacave
5 days ago
5.0
With my son, we went to the perfume department and we met Jean Paul. Let me tell you, he is the best person for perfume. His passion shines through, he knows everything about perfumes and is such lovely person. If you go there, ask for him. It is an experience 🥰
MS
Muhammad Shaheer
Jun 13, 2026
5.0
I wanted to leave a review for Jean-Paul from the fragrance department at Selfridges Birmingham.
He was absolutely incredible and went above and beyond to help us. From the moment we spoke to him, he was extremely welcoming, kind, knowledgeable, and genuinely helpful. He took the time to explain everything properly and helped me find one of the products I had been looking for.
What really stood out was that he remained in contact and let us know when the product became available, which we really appreciated. He also kindly helped us with a few fragrance samples, which made such a difference. When it comes to fragrances, trying something briefly in-store is not always enough you want to wear it throughout the day and see how it settles before deciding, especially when you genuinely enjoy collecting and buying fragrances.
Jean-Paul understood this perfectly and made the whole experience feel personal, thoughtful, and effortless. He is honestly one of the best salespeople we have ever come across in that department. He is a real gem to the Selfridges team and deserves as much recognition as possible.
Thank you again, Jean-Paul, for your outstanding service.
MK
Miki Kwok
Jun 5, 2026
5.0
My friend and I visited Diptyque Parir counter this afternoon, we had wonderful experiences with Shim today. She is a very supportive and helpful advisor helps me find my own perfume. Shim is so patient and helpful even not feel I annoyed her. I guess I tried several different kind products but she still friendly, polite and keeps her smile to me and my friend. After we purchased, she also introduced new summer product. We can’t wait we visit again.
HP
Hugh Penrose
May 29, 2026
1.0
As a VSP customer, I understand that complimentary gift wrapping is one of the benefits available to me. Unfortunately, during my recent visit to Selfridges, there was nobody available to assist with gift wrapping.
When I asked why this service was unavailable, I was told, "It's half-term." I responded by asking what that had to do with the service being unavailable, at which point the member of staff replied, "People have kids, not that you'd understand that."
I was completely taken aback by this comment. Given the circumstances, I could only interpret it as a personal remark directed at me. As a gay man, it felt like an inappropriate and potentially discriminatory comment implying that I would not understand family commitments because I do not have children.
Whether that was the intention or not, the remark left me feeling shocked, upset, and unwelcome. I was so affected by the interaction that I left the store immediately. In hindsight, I should have spoken to the store manager at the time, but I was too upset to do so.
What should have been a straightforward request for a service included within my VSP membership turned into an experience that left me feeling personally insulted. I would appreciate Selfridges investigating this incident and ensuring that all customers are treated with respect and professionalism, regardless of their background or personal circumstances.
Frequently Asked Questions About Selfridges Birmingham
What type of products and services does Selfridges Birmingham offer?
Selfridges Birmingham is an award-winning luxury department store offering designer fashion, beauty, homeware, gifts, personal shopping, exclusive events, and restaurant services.
Where is Selfridges Birmingham located?
Selfridges Birmingham is located at The Bullring Upper Mall East, Birmingham, GB, B5 4BP.
What are the opening hours of Selfridges Birmingham on weekdays?
From Monday to Friday, Selfridges Birmingham is open from 10:00 to 20:00.
What are the weekend opening hours for Selfridges Birmingham?
On Saturdays, it is open from 09:30 to 21:00, and on Sundays from 11:00 to 17:30.
Is Selfridges Birmingham open on public holidays?
Selfridges Birmingham is closed on Christmas Day (December 25th).
Which languages are supported at Selfridges Birmingham?
Services are available in English.
How can I contact Selfridges Birmingham by phone?
You can reach Selfridges Birmingham by phone at +44 121 600 6629.
Can you recommend some nearby clothing and shoe stores near Selfridges Birmingham?
Nearby stores include Miss Diva, Dune, Reiss, Clarks, Kids Foot Locker, Dkny, Oasis Stores, The Shoe Studio, Young's Hire, Schuh, OFFSPRING Birmingham, Christian Louboutin, New Look, Vivienne Westwood, JD Sports, and Canada Goose Birmingham.
Are there any nearby dining options around Selfridges Birmingham?
Yes, nearby dining options include Bill’s Bullring Restaurant, Bill's tea room and restaurant, Leonidas Chocolate for desserts, Lee Young Chung Fish and Chip Shop, and Pavilions Food Court.
What nearby services or amenities can help me get to Selfridges Birmingham?
Nearby services include the Motability Scheme at Johnsons Volkswagen Birmingham Bullring for automotive repair and EE for telecommunications and IT services. The shopping center Selfridges Bull Ring Birmingham is also nearby for additional retail convenience.
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