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Award-winning luxury department store offering designer fashion, beauty, homeware, gifts and more. Personal shopping, exclusive events and restaurant services are available in-store.
I visited there for charlotte tilbury foundation , i was really happy to find exactly what i was looking for! I also visited sephora , but unfortunately they didn’t have the brand I wanted!
I really enjoyed my experience there , the staff was friendly and helpfull😃 uh can find so many options in one place yeah🤌🏻
SH
shakabe hussain
Aug 11, 2026
1.0
SPEND YOUR HARD EARNED MONEY ELSEWHERE
this is a review specially for the fragrance department. More so the ex nihilo stand. Came in on sunday with the intention of discovering something new and purchasing it as I am a fragrance enthusiast. The sales people were so polite asking if I needed any help in which I declined. So smelling along and I hear a colleague ask the guy at the ex nihilo stand if he had a good day today in which is response was "iv had a bunch of timewasters today, no ones interested in buying, are people that cheap they dont want to spend" in which i was shocked when I heard this coming from someone who is ment to be knowledgeable and help people but sees them more as "sale".
Anyways carrying on for my search i approached the ex nihilo stand (a house that I have several fragrances alot that have been purchased from selfridges) when I was tapped on the shoulder by the same gentleman saying your not allowed to be behind the till (even tho I was by the stand) and told me to "move back" so I moved in which he sprayed a fragrance for me and his attitude was appalling. He threw the tester at me and he wasnt interested in showing anything. His whole mood was like "this guys a timewaster im not interested in showing anything" worst experience iv ever had. Management really need to be having a serious word.
Honestly spend your hard earned money elsewhere. Somewhere where they dont just see you as a sale. Not really one to leave reviews but this was out of order.
AG
Alex George
Aug 11, 2026
5.0
I have visited the Birmingham store today to exchange an item. I was greeted by Winnie, who went above and beyond to make my experience personal. While waiting for the exchange we met another menber of staff named Megan, who spoke and listened to my daughter and made her feel welcome an special. I experienced outstanding customer service from these two members of staff and am greatful that my experience was dealt with effectively and stress free. Thank you
AA
Annie
Aug 10, 2026
5.0
Went here with my dad yesterday and bought the viral dumpling squishy, when sprouting the counter the worker sienna who at the time was quite close to the jellycat stand was so so so sweet and was making conversation with me and my dad and being very welcoming, just thought I’d pop on here and say how good she was pls give her a raise🩷
RR
RA
Jul 28, 2026
2.0
Amazing product selection for fashion, beauty, and fragrance, but the shopping experience is ruined by the staff. The sales assistants, especially in the high-end sections, are incredibly uppity and snobby. If they assume you can't afford anything, they won't help and just stare at you. If you do buy something, they get visibly cold if they think it isn't expensive enough. They seriously need to get over themselves.
It's a huge shame because the inventory is great, but I'd much rather shop at Harvey Nichols in the Mailbox. The customer service there is leagues better, even if they don't carry quite as much stock.
Frequently Asked Questions About Selfridges Birmingham
What type of products and services does Selfridges Birmingham offer?
Selfridges Birmingham is an award-winning luxury department store offering designer fashion, beauty, homeware, gifts, personal shopping, exclusive events, and restaurant services.
Where is Selfridges Birmingham located?
Selfridges Birmingham is located at The Bullring Upper Mall East, Birmingham, GB, B5 4BP.
What are the opening hours of Selfridges Birmingham on weekdays?
From Monday to Friday, Selfridges Birmingham is open from 10:00 to 20:00.
What are the weekend opening hours for Selfridges Birmingham?
On Saturdays, it is open from 09:30 to 21:00, and on Sundays from 11:00 to 17:30.
Is Selfridges Birmingham open on public holidays?
Selfridges Birmingham is closed on Christmas Day (December 25th).
Which languages are supported at Selfridges Birmingham?
Services are available in English.
How can I contact Selfridges Birmingham by phone?
You can reach Selfridges Birmingham by phone at +44 121 600 6629.
Can you recommend some nearby clothing and shoe stores near Selfridges Birmingham?
Nearby stores include Miss Diva, Dune, Reiss, Clarks, Kids Foot Locker, Dkny, Oasis Stores, The Shoe Studio, Young's Hire, Schuh, OFFSPRING Birmingham, Christian Louboutin, New Look, Vivienne Westwood, JD Sports, and Canada Goose Birmingham.
Are there any nearby dining options around Selfridges Birmingham?
Yes, nearby dining options include Bill’s Bullring Restaurant, Bill's tea room and restaurant, Leonidas Chocolate for desserts, Lee Young Chung Fish and Chip Shop, and Pavilions Food Court.
What nearby services or amenities can help me get to Selfridges Birmingham?
Nearby services include the Motability Scheme at Johnsons Volkswagen Birmingham Bullring for automotive repair and EE for telecommunications and IT services. The shopping center Selfridges Bull Ring Birmingham is also nearby for additional retail convenience.
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