Goldsmiths is a business with more than 230 years of tradition and experience. We are one of the leading luxury jewellery and watch retailers in the UK, with showrooms in every major town and city. We are proud to be part of the worldwide network of Official Rolex Retailers. The showroom also stocks other luxury brands such as; Cartier, Tag Heuer, Longines, Tudor, Hublot, Rado, Tissot, Gucci, Mappin_Webb, Fope, Jenny Packham, Messika, Chanel, Goldsmiths, Oris, Roberto Coin, Kiki McDonough, Certified Pre Owned. The featured brands in the showroom are revised regularly, kindly enquire for further details.
Amaani provided an exceptional experience for my wife and me during our visit yesterday. Her kind, professional, and courteous manner made the entire occasion truly memorable.
I was absolutely over the moon with my purchase of a set of diamond rings for my wife - and she was even more happier!
I would highly recommend Goldsmiths Bullring, and especially encourage speaking with Amaani. Her professionalism, knowledge, and attention to detail made the entire process so seamless and enjoyable.
JH
Jonathan Haynes
Jun 1, 2026
5.0
Visited the store on Sunday 31st to pick up an item that was on my waiting list. Recieved the call on Friday from Abigail. Service was fantastic, the whole experience from arriving to leaving was brilliant. I am a regular client of Abigail's & everytime we arrive we are treated exactly the same way. No challenge is too difficult, welcomed like friends & every member of staff is extremely friendly. Thank you Abigail & team you really are fantastic and we look forward to our next visit.
GB
Georgina Bowers
May 25, 2026
5.0
Absolutely outstanding experience from start to finish. Viral was incredibly professional, knowledgeable, and genuinely passionate about luxury watches. He took the time to answer all my questions without any pressure and made the whole experience feel personal and enjoyable. I’m extremely happy with my purchase and will definitely be returning in the future. Highly recommend Goldsmiths, and a big thank you to Viral for all his help.
HM
Haaniya Mahmood
May 18, 2026
1.0
I had a really disappointing experience at Goldsmiths Bullring Birmingham. I recently bought a ring from another Goldsmiths branch and Bullring was the closest store to me at the time as the ring didn’t fit properly. I was still within the 14 day guarantee period and wanted some help getting measured and sorting an exchange.
The middle aged Indian man who served us was very rude, dismissive and unhelpful from the start. We checked the size and found the ring was actually too small, which explained why it had never even been worn properly because it physically didn’t fit on the finger. Despite this, he claimed there were scratches on the ring and basically used that as an excuse to refuse helping me.
What I cannot understand is how a titanium silver ring that cost over £1000 could supposedly have scratches within less than two weeks, especially when it wasn’t even worn because it didn’t fit as it was too small?? Like most customers, I trusted that a ring handed over brand new in a box and bag would actually be in perfect condition. I didn’t feel the need to inspect it under a microscope before leaving the store.
What made the situation even worse was that he didn’t even attempt to help properly. He didn’t take my details, didn’t check the order history, didn’t look into any possible solutions , nothing. He just kept saying it wasn’t their problem and that I’d have to travel over an hour back to the original branch.
I then rang the original branch while standing there, and he initially refused to even speak to them himself, so I had to put the phone on loudspeaker in the middle of the shop. It was embarrassing and completely unnecessary. Thankfully, the original branch were really helpful, professional and understanding, which highlighted how poor the customer service at Bullring Birmingham was.
Absolutely disgusted by the attitude and behaviour I received.
WA
Waris Ahmad
May 16, 2026
5.0
I rarely write reviews, but after the experience my wife and I had at Goldsmiths Bullring, I felt compelled to do so.
From the moment we arrived, we were treated with warmth, professionalism, and genuine kindness by both Isha and the manager, Rabia. What began as a simple visit to enquire about a Rolex quickly became one of the most enjoyable and memorable luxury retail experiences I have ever had.
Isha was exceptionally patient, knowledgeable, and attentive throughout. She took the time to understand not only what watches I liked, but also the story behind why they mattered to me personally. I explained that I have owned a Rolex for over 25 years — a gift from my father when I qualified as a doctor — and that I now hoped to build something meaningful to eventually pass down to my own sons. Rather than treating the interaction as transactional, she genuinely listened and understood the sentimental importance behind the purchase.
Rabia then spent a considerable amount of time with us, and her professionalism, emotional intelligence, and warmth were truly outstanding. At no point did we feel pressured or rushed — despite how busy the showroom was. Instead, we felt welcomed, valued, and completely at ease.
As a medical doctor, I deal with people professionally every single day, and excellent service is something I recognise immediately. The customer care shown by both Rabia and Isha was exemplary and reflected incredibly highly on Goldsmiths and the Watches of Switzerland Group as a whole.
We left absolutely delighted with our purchases and, more importantly, with the feeling that we had built a genuine long-term relationship with people who truly care about their clients.
I cannot recommend Goldsmiths Bullring highly enough, and I will enthusiastically recommend both Rabia and Isha personally to friends, family, and colleagues in the future.
An outstanding experience from start to finish.
Goldsmiths offers luxury jewellery and watches from brands like Rolex, Cartier, Tag Heuer, and more, including Certified Pre-Owned pieces.
Where is Goldsmiths located?
Goldsmiths is located at Unit SU507, Bullring Shopping Centre, Birmingham, West Midlands, B5 4BF, UK.
What are the opening hours for Goldsmiths?
Goldsmiths is open Monday to Friday from 10:00 to 20:00, Saturday from 09:00 to 20:00, and Sunday from 11:00 to 17:00.
Is Goldsmiths an official Rolex retailer?
Yes, Goldsmiths is proud to be part of the worldwide network of Official Rolex Retailers.
How can I contact Goldsmiths?
You can reach Goldsmiths by phone at +44 121 616 1876 or by email at 230@goldsmiths.co.uk.
Does Goldsmiths have a website?
Yes, you can visit Goldsmiths' website at http://www.goldsmiths.co.uk/ for more information.
What nearby shopping centers can I visit when going to Goldsmiths?
Goldsmiths is located inside the Bullring Shopping Centre, a major shopping destination in Birmingham, and close to Grand Central, offering a wide range of stores and dining options.
Are there other jewelry stores near Goldsmiths?
Yes, nearby jewelry stores include Monica Vinader Birmingham Selfridges, Ernest Jones, Swatch, Breitling, and Warren James Jewellers, providing a variety of luxury options.
What dining options are available near Goldsmiths?
Near Goldsmiths, you can find dining options like Five Guys, SOHO Coffee Bullring, Mr. Pretzels, Urban Pie, Mee-Cha, and Café Rouge - Birmingham Bullring for a variety of tastes and quick meals.
Can I combine a visit to Goldsmiths with beauty or spa services nearby?
Yes, Sunnamusk London offers beauty and spa services nearby, along with cosmetic and beauty supply stores like Rituals Cosmetics and Kiehl's for a complete luxury experience.
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