Located inside the iconic Bullring Shopping Centre in central Birmingham, you'll find Ernest Jones on the Ground Floor, opposite Starbucks and close to the main escalators. If you’re visiting us by car, the centre has over 1,000 spaces, plus there are plenty of public car parks nearby. In-store, you’ll find a wide range of prestige watches from iconic brands including Breitling, TAG Heuer and Baume and Mercier, together with many exclusive bridal and diamond jewellery collections from famed designers such as Le Vian, Neil Lane Designs and Arctic Light. Book an appointment with us to discuss repairs, valuations, and personalisation services, or for help and advice around those extra special purchases. We look forward to welcoming you soon.
Explore the stunning collection of diamond rings at Ernest Jones, crafted to celebrate life’s most meaningful moments. Featuring carefully selected diamonds chosen for their brilliance and quality, each ring offers exceptional sparkle and refined style.
From classic solitaires to modern designs, there’s a perfect ring for every occasion. Set in premium metals such as gold, white gold, and platinum, each piece is designed for lasting beauty, making it a timeless symbol of love and elegance.
Discover the collection of wedding rings at Ernest Jones, expertly crafted to represent everlasting love and commitment. Designed with quality and comfort in mind, each ring offers a timeless finish perfect for everyday wear.
From classic bands to more detailed styles, there is a design to suit every preference. Crafted in premium metals such as gold, white gold, and platinum, these rings are made to be cherished for a lifetime, symbolising your journey together in style.
Discover the elegant collection of engagement rings at Ernest Jones, designed to mark life’s most meaningful moments. Each ring features carefully selected diamonds, chosen for their brilliance and quality, creating a truly captivating sparkle.
From timeless solitaire designs to contemporary styles, there is something to suit every taste. Crafted in premium metals such as gold, white gold, and platinum, each piece is made for lasting beauty and comfort, making it the perfect symbol of love and commitment.
Explore the elegant collection of gold jewellery at Ernest Jones, designed to bring timeless style to every occasion. Crafted from high-quality gold, each piece offers a radiant finish and lasting durability.
From delicate everyday designs to bold statement pieces, the collection suits a variety of tastes and styles. Whether you're searching for a meaningful gift or a classic addition to your own collection, there’s something to suit every moment.
Available in yellow gold, white gold, and rose gold, each piece is thoughtfully designed for both comfort and sophistication, making it perfect for everyday wear or special occasions.
Discover the refined collection of watches at Ernest Jones, designed to combine style with reliable performance. Crafted using high-quality materials, each timepiece offers durability, precision, and a sophisticated finish.
From classic designs to modern styles, the range suits both everyday wear and special occasions. Featuring trusted brands and expertly made movements, every watch is created with attention to detail and comfort in mind.
Perfect as a meaningful gift or a stylish personal accessory, Ernest Jones watches are made to be worn and appreciated for years to come, offering a timeless addition to any collection.
Explore the collection of smartwatches at Ernest Jones, designed to combine modern technology with sleek, everyday style. Crafted with high-quality materials, each smartwatch offers comfort, durability, and a sophisticated finish.
From fitness tracking and health monitoring to seamless smartphone connectivity, these smartwatches are built to support your daily routine with ease. With a range of designs and finishes available, there’s something to suit every lifestyle and preference.
Perfect for staying connected while on the go, Ernest Jones smartwatches offer both practicality and style, making them a versatile addition to any collection.
Discover the beautiful collection of silver jewellery at Ernest Jones, designed to add effortless style to any look. Crafted from high-quality silver, each piece offers a bright, polished finish and lasting durability.
From delicate everyday designs to more statement pieces, the collection caters to every style and occasion. Whether you're searching for a thoughtful gift or a versatile addition to your own collection, there’s something to suit every taste.
Designed with comfort and attention to detail, Ernest Jones silver jewellery is perfect for everyday wear, offering timeless appeal that can be enjoyed for years to come.
Explore the versatile collection of rings at Ernest Jones, designed to suit every style and occasion. Crafted using high-quality materials, each piece offers a perfect blend of durability, comfort, and refined design.
From simple, elegant bands to more detailed and eye-catching styles, the range caters to both everyday wear and special moments. Whether you're marking a milestone, choosing a meaningful gift, or adding to your personal collection, there’s a ring to suit every taste.
Available in a variety of metals and finishes, each ring is designed with attention to detail, ensuring lasting beauty and a comfortable fit. Ernest Jones rings offer timeless appeal, making them perfect for everyday elegance or celebrating life’s special moments.
Discover the stunning collection of necklaces at Ernest Jones, designed to add the perfect finishing touch to any look. Crafted from high-quality materials, each piece offers a blend of elegance, durability, and everyday wearability.
From delicate chains for a subtle, refined look to more statement designs that stand out, the collection caters to a variety of styles and occasions. Whether you’re dressing for a special event or enhancing your everyday outfit, there’s a necklace to suit your style.
Available in a range of metals and finishes, each piece is thoughtfully designed with attention to detail and comfort in mind. Ernest Jones necklaces make the perfect gift or a timeless addition to your own jewellery collection, offering lasting beauty you can enjoy for years to come.
Explore the elegant collection of bracelets at Ernest Jones, designed to bring a refined finishing touch to any look. Crafted from high-quality materials, each piece combines durability with sophisticated style for everyday wear or special occasions.
From delicate, understated designs to bold statement pieces, the collection offers something to suit every taste and personality. Perfect as a meaningful gift or a stylish addition to your own jewellery collection, each bracelet is created with comfort and attention to detail in mind.
Available in a range of metals and finishes, Ernest Jones bracelets offer versatile style and lasting beauty, making them an essential accessory for any occasion.
Discover the elegant collection of earrings at Ernest Jones, designed to add the perfect finishing touch to any look. Crafted from high-quality materials, each pair offers a balance of style, comfort, and lasting durability.
From classic studs and timeless hoops to more detailed statement designs, the range suits both everyday wear and special occasions. Whether you're looking for a subtle accessory or something to stand out, there’s a style to match every taste.
Available in a variety of metals and finishes, Ernest Jones earrings are thoughtfully designed with attention to detail, making them a meaningful gift or a versatile addition to your jewellery collection.
Services
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Repair & Care Services Offsite
Is your usual look of layered necklaces in need of some extra sparkle? Don’t fret, Repair & Care with H. Samuel is here to breathe new life into your old or damaged jewellery and watches. Read on to find out about the services dedicated to giving your favourite pieces some much needed TLC.
Off-site jewellery and watch engraving available in any store from £30 for our items or yours, sent to our Jewellery Quarter service centre with a 10 working day turnaround.
Bespoke jewellery design to create a unique piece. In‑store consultation required.
In-Store Jewellery Cleaning
Free in-store jewellery cleaning (basic service). Deeper clean and polish available via chargeable send-away service.
Reviews
4.5
210 reviews
5 stars
169
4 stars
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1 star
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AC
Andrew Corsini
Sep 8, 2026
5.0
Excellent service by Anya yesterday when exchanging my watch. She was helpful, professional, and dressed to the nines, felt as if I were in a five-star establishment!
TM
Tamara Millard
Sep 5, 2026
5.0
Excellent customer service provided by Kiki at Ernest Jones, really helpful and polite.
KJ
Kiran Johal
Sep 5, 2026
5.0
We had such a lovely experience at the Ernest Jones Birmingham Bullring branch, thanks to Jas! We were looking for a birthday present for my sister and wanted to find the perfect watch and Jas was absolutely amazing from start to finish.
She was so patient, friendly and attentive, taking the time to understand exactly what we were looking for in terms of style and all the little details. She found us the most perfect watch, exactly what we had in mind!
Jas was genuinely so lovely and made the whole experience enjoyable and stress-free. Her customer service was exceptional and we really appreciated all her help. Thank you, Jas, for helping us find such a special birthday present! We would definitely recommend the Bullring branch.
SW
Samuel Woodhouse
Aug 27, 2026
5.0
My partner and I had a wonderful experience picking out her engagement ring. We have been into the store 3 times in the last week and each time was seen by Caroline who was extremely helpful and patient with us whilst my partner made her decision. Nothing was too much of a request, Caroline simply wanted my partner to find the right ring for her. Caroline’s customer service was top quality and in the end we managed to find the perfect ring. Thank you Caroline!
RR
Richo
Jun 20, 2026
5.0
Superb service by Caroline at this store! There were a number of problems regards my watch service but, Caroline managed the situation with total professionalism. Kept me fully up to date with everything, greatly reducing my frustration and unhappiness with the service provider. Top work Caroline, thanks again!
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