Surf Style at 10701 Gulf Blvd. in Treasure Island, FL, is the go-to surf shop for beachwear and swimwear. Serving Treasure Island and the surrounding Pinellas County, including Madeira Beach, St. Pete Beach, and Gulfport, our surf shop and beach store offer a stylish selection of beachwear and surfing apparel. Whether you're a local or just visiting, you'll find trendy swimsuits, boardshorts, shirts, and sunglasses at our convenient location near Treasure Island Beach. Our beach store inventory includes bikinis, bags & backpacks, jackets, and hoodies. We also stock surfing apparel such as rashguards, swim shirts, and activewear for men, women, and kids. Be sure to check out our exclusive surf hoodies, surf clothing, and windbreakers. Stop by today and browse our high-quality beachwear and accessories, perfect for a fun day at nearby Treasure Island Beach.
Location
Certified by Surf Style 117: Surf, Swimwear, Sporting Goods in Treasure Island • Feb 08, 2026
Surf Style 117: Surf, Swimwear, Sporting Goods in Treasure Island
Certified by Surf Style 117: Surf, Swimwear, Sporting Goods in Treasure Island • Feb 08, 2026
Reviews
4.2
622 reviews
5 stars
352
4 stars
144
3 stars
57
2 stars
21
1 star
48
What are people saying?
AI-generated from recent customer reviews
Customer Service
Feedback indicates inconsistent customer service experiences, with some staff being friendly and helpful, while others were reported as rude or unprofessional.
Return Policy
Many customers expressed dissatisfaction with the strict return policy, highlighting issues with exchanges and refunds, which negatively impacted their shopping experience.
Product Quality
There are mixed reviews regarding product quality, with some customers praising the selection while others reported poor quality items that did not hold up after purchase.
Pricing
Customers noted that prices are generally high for the quality of items, with some suggesting better deals could be found elsewhere.
Store Selection
The store offers a wide variety of beach-related items and souvenirs, which many customers appreciated, although some noted issues with sizing and availability.
TC
Trey Copeland
6 days ago
4.0
Clean location and easy parking. If you want a Surf Style short, this is your place. However, we found better Treasure Island shirts at the Pirates Cove gift shop a couple places down.
CB
Cheyenne Bentley
Jan 6, 2026
5.0
I love this store 😊💗
AS
Andrew Sneed
Dec 30, 2025
1.0
WARNING: Surfstyle has an unreasonable return policy - 7 days, can’t exchange return or anything for any reason whatsoever after that - garbage ! Never shopping there again. Everything they have that’s good can be had on Amazon on one day
DB
Deanna Bishop
Nov 6, 2025
5.0
Cody the cashier at this store made our stop on a Wednesday a very pleasant experience. He was very polite and personable. I bought 66 postcards that he had to ring up one at a time so he could have easily had an attitude, but he did not seem to mind. I might be one of the last who enjoys buying postcards & this store has a nice selection for a reasonable price. 66 postcards = $17.12. I am not concerned with their return policy since I won’t be returning. On a previous visit last year, I received a store credit for a shirt that didn’t wash well I bought on clearance. But, I never used since beach businesses need support after hurricanes.
SW
Stormy Winters
Sep 21, 2025
1.0
Be careful of promotions. I was trying to reach $150 to get my $50 off from a coupon i had gotten at the Johns Pass location the day before. I asked if I should buy one more thing and the clerk said no you're good. When i checked reciept later i had only purchased $149.99 so did not get the discount. The reciept was hard to understand because i had credit from a previous purchase and even grabbed one more shirt to hit the 150. BUYER BEWARE!
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Certified February 08, 2026Yext Knowledge Graph
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