Unfortunately, I had a bad experience with Marylou the sales representative and the manager of this store. Marylou was dismissive and snooty when handling my order. The order was also completed incorrectly and when I brought up my concerns, I was told by Marylou that I’m lucky they were even willing to help me with my order since it was a lab grown diamond. I spoke with the manager who said that she and I must not have been “the right fit for each other”. So apparently if I’m not willing to be spoken down to and accept an incorrectly executed order, I’m not the right fit to be your customer. I’d 100% rather take my business somewhere that values it rather than be treated this way. I will not be shopping here ever again.
CB
Charity Burns
Apr 17, 2026
5.0
Marylou took great care of getting my ring fixed. She was honest, professional, friendly and communicated an accurate timeline and quote.
I really enjoyed my experience and would recommend to others.
CL
Chad Lucas
Apr 10, 2026
5.0
My wife and I have been using Underwood Jewelers exclusively for our jewelry purchases, repairs, and sales for a few years. The first time we stopped by the store on a whim, we were greeted by Mrs. Mary Lou, and we have since built a great relationship with her. We have even shared pinnacles in our lives where we became first-time parents and she and her husband became first-time grandparents within a couple months of each other!
To us, trustworthiness is one of the most paramount traits a person or place of business could have, and over the years Underwood's has earned ours. We have our absolute trust in Mrs. Mary Lou and Underwood Jewelers when handling our precious family heirlooms and creating more heirlooms in the future. Because of the trust earned, we also recommend our family and friends to this store.
We are looking forward to new new look of the San Marco location once renovations are completed, as well as getting those lucky Rolex timepiece allocations in the future!
LM
Lennon Myers
Apr 8, 2026
5.0
Aracely was perfect for helping me create an engagement ring for the love of my life. Underwoods is truly committed to making their customers happy and surprisingly, for extremely fair pricing. If you really want something unique and hand designed, ditch Jared and Zales and make something to keep in your family for generations. Thank you Michael, Denise and Aracely for their amazing work. I couldn’t be happier with the results!! I will never buy jewelry from anywhere else!
CS
Colby Selph
Apr 8, 2026
5.0
Aracely at Underwood’s has been absolutely amazing to work with. She made my fiancé and me feel genuinely welcomed from the moment we walked in, and her knowledge and attention to detail have helped us tremendously in choosing the perfect jewelry and watches. Truly a great experience every time!
Frequently Asked Questions About Underwood Jewelers
Where is Underwood Jewelers located?
Underwood Jewelers is located at 2044 San Marco Boulevard, Jacksonville, FL 32207, USA.
What are the business hours of Underwood Jewelers?
Underwood Jewelers is open Monday through Friday from 10:00 AM to 5:30 PM, Saturday from 10:00 AM to 5:00 PM, and is closed on Sundays.
Does Underwood Jewelers sell Rolex watches?
Yes, Underwood Jewelers is an Official Rolex Retailer authorized to sell and maintain Rolex watches.
How can I contact Underwood Jewelers?
You can contact Underwood Jewelers by phone at +1 904-398-9741.
What languages are spoken at Underwood Jewelers?
Underwood Jewelers primarily serves customers in English.
What type of store is Underwood Jewelers?
Underwood Jewelers is a watch store specializing in jewelry and watches, including Rolex products.
Is there a website where I can learn more about Underwood Jewelers?
Yes, you can visit their website at https://www.underwoodjewelers.com/.
What nearby dining options are available around Underwood Jewelers?
Nearby dining options include Rue Saint Marc (French restaurant), The Loop Pizza Grill (American and pizza), Moe’s Southwest Grill (Mexican), Town Hall Jax (American restaurant), Matthew’s Restaurant (Eastern European), and Maple Street Biscuit Company (breakfast and brunch). These spots are great to visit before or after shopping at Underwood Jewelers.
Are there entertainment venues near Underwood Jewelers?
Yes, Theatre Jacksonville is a nearby venue offering theatrical productions and concerts, making it a great option to enjoy entertainment close to Underwood Jewelers.
What shopping options are near Underwood Jewelers besides the jewelry store itself?
Nearby shopping includes the Shoppes Of San Marco (shopping center), Krista Eberle (women's clothing boutique), Teddy + Rose (women’s clothing and accessories), Saucony (shoe store), and Peterbrooke Chocolatier San Marco (candy store), providing a variety of shopping experiences in the area.
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