Customers consistently praised the staff for their exceptional service, knowledge, and friendliness, making the shopping experience enjoyable.
Product Knowledge
The sales associates demonstrated extensive knowledge about jewelry and watches, particularly Rolex, which contributed to customer satisfaction.
Welcoming Atmosphere
Many reviews highlighted the warm and welcoming environment of the store, making customers feel comfortable and valued during their visits.
Communication
While most experiences were positive, some customers noted issues with communication regarding service timelines, particularly for repairs.
Overall Experience
The majority of customers reported outstanding experiences, recommending Underwood Jewelers for their jewelry and watch needs.
LP
Larry Pawlowski
Feb 19, 2026
5.0
Greta has been a solid salesperson in the realm of Rolex watches. Her knowledge is second to none. She is also one of the best when it comes to communication. She is friendly and very accommodating. Very much so a pleasure doing business with!
DA
Dean Altizer
Feb 13, 2026
5.0
Great
JB
Jim Berry
Feb 10, 2026
5.0
I wanted to share my recent experience at Underwood jewelers in San Marco, Jacksonville. As someone who rarely visits jewelry stores maybe once every 34 years, this visit was truly remarkable and worth noting. From the moment we walked in, we were greeted with warmth and appreciation. The entire staff made us feel incredibly comfortable and welcomed, which set the tone for a delightful visit. Their knowledge and eagerness to assist us were evident throughout our time here. We had the pleasure of working with Mary Lou Jones, who was exceptional in showcasing various ring styles and discuss discussing our preferences. Her expertise and friendly demeanor made the selection process enjoyable and stress-free. Overall, our experience at Underwood jewelers was outstanding and I highly recommend them to anyone in search of an exceptional service and beautiful jewelry.
RK
Rebecca Kraft
Feb 6, 2026
5.0
Upscale Jewelers in the San Marco area. Beautiful merchandise and very knowledgeable sales associates. Currently undergoing major renovations.
SR
Stephanie Regan
Jan 20, 2026
5.0
We have purchased from Underwood’s since 2010, first with my engagement ring and other jewelry following. I stopped by the San Marco store yesterday to have my rings checked and cleaned and had my 9 year old with me. He has recently learned about geology in school and was remarking on the stones while we waited. Ms. Leslie heard us talking and brought over a box of small stones for him to look at and let him pick 6 to keep. He was beyond thrilled and researched them when we got home. It’s small things like this that make a huge impact and we are so grateful to Underwood’s and Ms Leslie! My rings came out beautiful as well thanks for Ms. Aracelly Bravo.
Frequently Asked Questions About Underwood Jewelers
Where is Underwood Jewelers located?
Underwood Jewelers is located at 2044 San Marco Boulevard, Jacksonville, FL 32207, USA.
What are the business hours of Underwood Jewelers?
Underwood Jewelers is open Monday through Friday from 10:00 AM to 5:30 PM, Saturday from 10:00 AM to 5:00 PM, and is closed on Sundays.
Does Underwood Jewelers sell Rolex watches?
Yes, Underwood Jewelers is an Official Rolex Retailer authorized to sell and maintain Rolex watches.
How can I contact Underwood Jewelers?
You can contact Underwood Jewelers by phone at +1 904-398-9741.
What languages are spoken at Underwood Jewelers?
Underwood Jewelers primarily serves customers in English.
What type of store is Underwood Jewelers?
Underwood Jewelers is a watch store specializing in jewelry and watches, including Rolex products.
Is there a website where I can learn more about Underwood Jewelers?
Yes, you can visit their website at https://www.underwoodjewelers.com/.
What nearby dining options are available around Underwood Jewelers?
Nearby dining options include Rue Saint Marc (French restaurant), The Loop Pizza Grill (American and pizza), Moe’s Southwest Grill (Mexican), Town Hall Jax (American restaurant), Matthew’s Restaurant (Eastern European), and Maple Street Biscuit Company (breakfast and brunch). These spots are great to visit before or after shopping at Underwood Jewelers.
Are there entertainment venues near Underwood Jewelers?
Yes, Theatre Jacksonville is a nearby venue offering theatrical productions and concerts, making it a great option to enjoy entertainment close to Underwood Jewelers.
What shopping options are near Underwood Jewelers besides the jewelry store itself?
Nearby shopping includes the Shoppes Of San Marco (shopping center), Krista Eberle (women's clothing boutique), Teddy + Rose (women’s clothing and accessories), Saucony (shoe store), and Peterbrooke Chocolatier San Marco (candy store), providing a variety of shopping experiences in the area.
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