Customers consistently praised the staff for their exceptional service, knowledge, and attentiveness, highlighting specific employees like Greta, Mary Lou, and Aracely.
Product Quality
The jewelry and watches offered are noted for their high quality and authenticity, with many customers expressing satisfaction with their purchases.
Welcoming Atmosphere
Reviewers frequently mentioned the store's beautiful and clean environment, as well as the friendly and welcoming demeanor of the staff.
Communication Issues
Some customers reported issues with communication regarding service timelines, particularly for repairs, indicating a need for improvement in this area.
CA
Catherine Ayo
Dec 31, 2025
5.0
I had such a great experience working with Aracely at Underwoods! She helped me create my dream ring and worked quickly to get it done. Highly recommend!
AA
Amton
Dec 12, 2025
5.0
Aracely is an exceptional employee. She was very helpful throughout the entire process. Additionally,because of time constraints I was unable to pick up the merchandise,so she delivered it to me! Amazing customer service.
GG
Glenn Gatlin
Nov 26, 2025
5.0
The staff here is exceptionally knowledgeable and experienced. They glady answer all your questions with patience and due diligence. Very pleased with with the visits I have had at this establishment. Greta is very pleasant to deal with and will help you in making your watch purchase decision.
HH
Harbor Harbor
Nov 26, 2025
5.0
You can purchase Rolex watches in Jacksonville, Florida from two official Rolex jewelers: Underwood Jewelers and Mayors Jewelers. These authorized retailers are the only places that can guarantee the authenticity of a new Rolex watch and provide the official international five-year guarantee.
Official Rolex Retailers
Image of Underwood Jewelers
Underwood Jewelers
4.9
(556)
Jewelry store
Closed2044 San Marco Blvd
Address: 2044 San Marco Blvd, Jacksonville, FL 32207
Highlights: A 6th generation family business, praised by reviewers for exceptional customer service and knowledge of the brand. They offer appraisals and repair services with Rolex-trained watchmakers.
Hours: Monday–Wednesday, Friday: 10 a.m.–5:30 p.m.; Saturday: 10 a.m.–5 p.m.; Sunday & Thursday: Closed.
Image of Mayors
Mayors
4.9
(679)
Watch store
Closed4834 River City Dr #119
Address: 4834 River City Drive, Suite 119, Jacksonville, FL 32246
Highlights: Located in the St. Johns Town Center, this store is noted for its luxurious interior and a wide range of watches. Reviewers mention a positive experience with helpful, low-pressure staff.
Hours: Monday–Wednesday: 10 a.m.–7 p.m.; Friday–Saturday: 10 a.m.–9 p.m.; Sunday: 11 a.m.–7 p.m.; Thursday: Closed.
Image of Underwood Jewelers
Underwood Jewelers
4.9
(556)
Jewelry store
Closed2044 San Marco Blvd
Address: 330 A1A North, Suite 204, Ponte Vedra Beach, FL 32082
Highlights: This additional location provides another option in the Jacksonville area, also offering full sales and after-sales service from Rolex-trained watchmakers.
Pre-Owned and Other Options
Music City Timepieces: A veteran-owned business in Jacksonville that offers a selection of authenticated pre-owned Rolex watches, including models like the Day-Date and Sea-Dweller.
Online Specialists: Certified pre-owned specialists like Bob's Watches provide options online with secure overnight delivery to the Jacksonville area, allowing access to a wider range of pre-owned and vintage models.
JJ
Jeannoo
Nov 23, 2025
5.0
Was recommended this place by a friend of mine out of 2 jewelry stores. In comparison to the other store I went to from the moment I walked in, I was greeted and felt welcomed. I’ve never been to this place, I browsed around with no feeling of discomfort, one lady from behind the counter then came to help me look some more and introduced to the store and was so nice, kind and patient Overall love my experience from this, place, place is beautiful, clean, welcoming and have alot of nice pieces too
definitely will be coming back.
Frequently Asked Questions About Underwood Jewelers
Where is Underwood Jewelers located?
Underwood Jewelers is located at 2044 San Marco Boulevard, Jacksonville, FL 32207, USA.
What are the business hours of Underwood Jewelers?
Underwood Jewelers is open Monday through Friday from 10:00 AM to 5:30 PM, Saturday from 10:00 AM to 5:00 PM, and is closed on Sundays.
Does Underwood Jewelers sell Rolex watches?
Yes, Underwood Jewelers is an Official Rolex Retailer authorized to sell and maintain Rolex watches.
How can I contact Underwood Jewelers?
You can contact Underwood Jewelers by phone at +1 904-398-9741.
What languages are spoken at Underwood Jewelers?
Underwood Jewelers primarily serves customers in English.
What type of store is Underwood Jewelers?
Underwood Jewelers is a watch store specializing in jewelry and watches, including Rolex products.
Is there a website where I can learn more about Underwood Jewelers?
Yes, you can visit their website at https://www.underwoodjewelers.com/.
What nearby dining options are available around Underwood Jewelers?
Nearby dining options include Rue Saint Marc (French restaurant), The Loop Pizza Grill (American and pizza), Moe’s Southwest Grill (Mexican), Town Hall Jax (American restaurant), Matthew’s Restaurant (Eastern European), and Maple Street Biscuit Company (breakfast and brunch). These spots are great to visit before or after shopping at Underwood Jewelers.
Are there entertainment venues near Underwood Jewelers?
Yes, Theatre Jacksonville is a nearby venue offering theatrical productions and concerts, making it a great option to enjoy entertainment close to Underwood Jewelers.
What shopping options are near Underwood Jewelers besides the jewelry store itself?
Nearby shopping includes the Shoppes Of San Marco (shopping center), Krista Eberle (women's clothing boutique), Teddy + Rose (women’s clothing and accessories), Saucony (shoe store), and Peterbrooke Chocolatier San Marco (candy store), providing a variety of shopping experiences in the area.