Underwood Jewelers

4.9
561 reviews

About

Watch Store
Underwood Jewelers is proud to be part of the worldwide network of Official Rolex Retailers, allowed to sell and maintain Rolex Watches.

Location

Underwood Jewelers
2044 San Marco Boulevard, JACKSONVILLE, FL
32207, United States

Hours

Reviews

4.9
561 reviews
5 stars
537
4 stars
4
3 stars
3
2 stars
5
1 star
12

What are people saying?

AI-generated from recent customer reviews

Customer Service

Customers consistently praised the staff for their exceptional service, knowledge, and attentiveness, highlighting specific employees like Greta, Mary Lou, and Aracely.

Product Quality

The jewelry and watches offered are noted for their high quality and authenticity, with many customers expressing satisfaction with their purchases.

Welcoming Atmosphere

Reviewers frequently mentioned the store's beautiful and clean environment, as well as the friendly and welcoming demeanor of the staff.

Communication Issues

Some customers reported issues with communication regarding service timelines, particularly for repairs, indicating a need for improvement in this area.
  • CA
    Catherine Ayo
    Dec 31, 2025
    5.0
    I had such a great experience working with Aracely at Underwoods! She helped me create my dream ring and worked quickly to get it done. Highly recommend!
  • AA
    Amton
    Dec 12, 2025
    5.0
    Aracely is an exceptional employee. She was very helpful throughout the entire process. Additionally,because of time constraints I was unable to pick up the merchandise,so she delivered it to me! Amazing customer service.
  • GG
    Glenn Gatlin
    Nov 26, 2025
    5.0
    The staff here is exceptionally knowledgeable and experienced. They glady answer all your questions with patience and due diligence. Very pleased with with the visits I have had at this establishment. Greta is very pleasant to deal with and will help you in making your watch purchase decision.
  • HH
    Harbor Harbor
    Nov 26, 2025
    5.0
    You can purchase Rolex watches in Jacksonville, Florida from two official Rolex jewelers: Underwood Jewelers and Mayors Jewelers. These authorized retailers are the only places that can guarantee the authenticity of a new Rolex watch and provide the official international five-year guarantee. Official Rolex Retailers Image of Underwood Jewelers Underwood Jewelers 4.9 (556) Jewelry store Closed2044 San Marco Blvd Address: 2044 San Marco Blvd, Jacksonville, FL 32207 Highlights: A 6th generation family business, praised by reviewers for exceptional customer service and knowledge of the brand. They offer appraisals and repair services with Rolex-trained watchmakers. Hours: Monday–Wednesday, Friday: 10 a.m.–5:30 p.m.; Saturday: 10 a.m.–5 p.m.; Sunday & Thursday: Closed. Image of Mayors Mayors 4.9 (679) Watch store Closed4834 River City Dr #119 Address: 4834 River City Drive, Suite 119, Jacksonville, FL 32246 Highlights: Located in the St. Johns Town Center, this store is noted for its luxurious interior and a wide range of watches. Reviewers mention a positive experience with helpful, low-pressure staff. Hours: Monday–Wednesday: 10 a.m.–7 p.m.; Friday–Saturday: 10 a.m.–9 p.m.; Sunday: 11 a.m.–7 p.m.; Thursday: Closed. Image of Underwood Jewelers Underwood Jewelers 4.9 (556) Jewelry store Closed2044 San Marco Blvd Address: 330 A1A North, Suite 204, Ponte Vedra Beach, FL 32082 Highlights: This additional location provides another option in the Jacksonville area, also offering full sales and after-sales service from Rolex-trained watchmakers. Pre-Owned and Other Options Music City Timepieces: A veteran-owned business in Jacksonville that offers a selection of authenticated pre-owned Rolex watches, including models like the Day-Date and Sea-Dweller. Online Specialists: Certified pre-owned specialists like Bob's Watches provide options online with secure overnight delivery to the Jacksonville area, allowing access to a wider range of pre-owned and vintage models.
  • JJ
    Jeannoo
    Nov 23, 2025
    5.0
    Was recommended this place by a friend of mine out of 2 jewelry stores. In comparison to the other store I went to from the moment I walked in, I was greeted and felt welcomed. I’ve never been to this place, I browsed around with no feeling of discomfort, one lady from behind the counter then came to help me look some more and introduced to the store and was so nice, kind and patient Overall love my experience from this, place, place is beautiful, clean, welcoming and have alot of nice pieces too definitely will be coming back.

Frequently Asked Questions About Underwood Jewelers

Where is Underwood Jewelers located?

Underwood Jewelers is located at 2044 San Marco Boulevard, Jacksonville, FL 32207, USA.

What are the business hours of Underwood Jewelers?

Underwood Jewelers is open Monday through Friday from 10:00 AM to 5:30 PM, Saturday from 10:00 AM to 5:00 PM, and is closed on Sundays.