Business Details
About
Sporting Goods StoreGolf Equipment ShopShoe StoreClothing StoreSportswear StoreSunglasses StoreExercise Equipment StoreFishing StoreScheels All Sports
SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Location
Hours
Reviews
4.6
5,887 reviews
5 stars
4,509
4 stars
836
3 stars
244
2 stars88
1 star
210
What are people saying?
AI-generated from recent customer reviews
Staff Friendliness
Many customers praised the staff for being friendly, helpful, and knowledgeable, creating a welcoming atmosphere.
Store Experience
The store is described as large, clean, and engaging, with unique features like a Ferris wheel and aquarium that enhance the shopping experience.
Product Selection
Customers appreciated the extensive selection of outdoor and sporting goods, although some noted that prices can be high.
Customer Service Issues
Some reviews highlighted inconsistent customer service, with experiences ranging from excellent assistance to rude interactions, particularly over the phone.
Family-Friendly
The store is recognized as a fun place for families, offering activities and attractions that cater to both adults and children.
- CBCade bender2 days ago1.0Be very careful buying sports cards from scheels, went to buy one of the PSA graded boxes and at first they couldn’t even find any. Ended up being stashed under one of their display cases and all opened up and the seal was broken on every box. Looks like one of the employees took a peek before they got to the floor.
- MNMarc Newhard2 days ago1.0Definitely avoid Scheels when shopping for footwear. Despite having walls of shoes to choose from, they have maybe 1 or 2 sizes of every shoe in stock. After asking about 6 different pairs of shoes, we left and found the same exact shoes at Famous Footwear with the sizes we needed (for kids).
- TDTim DavisJan 3, 20262.0I specifically went to Scheels because I like their staff, product selection and they match internet pricing (from major retailers). However, I won't be shopping there again because they added a 4.5% PIF at checkout to my purchase which was in ADDITION to local and state tax. I could have ordered the product direct from the manufacturer, got free shipping, and saved myself the two hour drive!
- JAJackie Henderson (Real Estate Agent)Jan 1, 20265.0⭐️⭐️⭐️⭐️⭐️ Scheels in Johnstown, Colorado- A Northern Colorado Favorite Scheels in Johnstown, Colorado is hands-down one of our favorite stops in Northern Colorado. As a local family, we love visiting for sporting gear, outdoor equipment, and everything from apparel to shoes. But the real highlight for my son? The giant fish tank! He could spend hours watching all the colorful fish swim; it’s truly a unique touch that makes Scheels more than just a store. The store is clean, well organized, and has friendly staff who make shopping enjoyable. Whether you’re looking for camping gear, fishing supplies, hunting equipment, or just exploring, Scheels in Johnstown offers a fun experience for the whole family. The interactive displays and wide selection really showcase Northern Colorado’s active, outdoorsy lifestyle. As a Northern Colorado real estate agent, I see firsthand why families love living in this area. Stores like Scheels reflect the lifestyle here- outdoor adventures, family-friendly fun, and a community that embraces activity and nature. If you’re visiting Johnstown or moving to Northern Colorado, Scheels is a must-visit spot that both kids and adults can enjoy. 📍 Scheels - Johnstown, Colorado 🎣 Giant fish tank, outdoor gear, sporting goods, family-friendly fun
- BABryce AndrewsDec 17, 20255.0⭐⭐⭐⭐⭐ Scheels in Johnstown is one of those places where you can feel the difference the moment you’re inside. Yeah, prices can run higher—but the quality, selection, and overall experience back it up. The firearms and ammunition section is solid, but what surprised me is how much this store works for everyone, not just one type of shopper. It’s genuinely family-oriented: a walk-through aquarium overhead, a Ferris wheel ride for a buck, and plenty to keep kids engaged without the place feeling chaotic. The store is clean, well laid out, and busy without feeling disorganized. What really separates this location is the staff. Every employee I interacted with was knowledgeable, well-connected, and confident in their department. You can tell they’re trained well and actually valued—no one feels checked out or rushed. That matters. Bottom line: it’s not just a store, it’s an experience. Even with higher prices, it’s worth it for the service, selection, and atmosphere. This place stands out.
Frequently Asked Questions About Scheels
How many SCHEELS stores are there?
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
How many SCHEELS locations are there across the United States?
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brand selections can I find at SCHEELS?
SCHEELS offers high-quality sports apparel brands such as Nike, adidas, Under Armour, The North Face, and many more, including exclusive SCHEELS Outfitters products like camping and hunting gear.
Is SCHEELS a publicly traded company?
No, SCHEELS is an employee-owned, privately held business led by empowered associates and the Scheel family.
Does SCHEELS provide donations or sponsorships?
Donations and sponsorships are allocated on a store-by-store basis; contact your local SCHEELS and ask for the manager in charge of donations.
Does SCHEELS offer price matching?
Yes, SCHEELS will price match other competitors.
What are the regular store hours for SCHEELS in Johnstown, CO?
The store is open Monday through Friday from 9:30 AM to 9:00 PM, Saturdays from 9:00 AM to 9:00 PM, and Sundays from 10:00 AM to 6:00 PM.
What types of products and services does SCHEELS offer?
SCHEELS offers a wide range of products including hunting, fishing, camping equipment, apparel, shoes, fitness gear, and more, along with services such as a cafe, golf shop, and bicycle store.
How can nearby stores like Saucony and Chacos complement my visit to SCHEELS?
If you're shopping for specialized footwear, you can visit nearby shoe stores like Saucony and Chacos to explore additional options alongside SCHEELS’ extensive shoe selection.
What are some nearby places to visit after shopping at SCHEELS?
After shopping, you might enjoy dining at Parry's Pizzeria and Taphouse or relax with a spa treatment at Cristiana Salon Spa, both located near SCHEELS in Johnstown.
Are there any nearby fitness or recreational facilities around SCHEELS?
Yes, nearby fitness options include Anytime Fitness gym and Ripple Effect Martial Arts club, and for outdoor activities, Horsetooth Falls Trail is close by for hiking.