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The LEGO® Store University Town Center

4.5
(265 reviews)

Business Details

4545 La Jolla Village Dr, San Diego, CA
92122, United States
(858) 225-3922
https://www.lego.com/en-us/stores/store/westfield-utc?utm_source=ExtNet&utm_medium=Yext

About

Toy StoreToysLEGO Company Limited
The LEGO® Store University Town Center in San Diego, CA brings creativity to life for kids and kids-at-heart! Visit our toy store to discover a huge selection of LEGO sets, minifigures and gifts, with extra help from our knowledgeable Brick Specialists. From LEGO Star Wars™ sets to LEGO sets for adults, we’ve got plenty of options for fans of all ages! Looking to get extra creative? Design your own personalized LEGO minifigures at the Build a Minifigure station, or check out the LEGO Pick a Brick wall to find all the pieces you need to bring your next idea to life. We’re always working on fun new activities to inspire creative play, so be sure to ask about what exciting LEGO events are coming soon to our store!

Details

  • DeliveryNot available
  • DebitAvailable
  • Mobile paymentsAvailable
  • Cash onlyNot available

Location

The LEGO® Store University Town Center
4545 La Jolla Village Dr, San Diego, CA
92122, United States

Hours

Reviews

4.5
265 reviews
5 stars
193
4 stars
48
3 stars
9
2 stars
2
1 star
13

What are people saying?

AI-generated from recent customer reviews

Customer Service

The staff is frequently described as friendly, helpful, and knowledgeable, although there are some reports of rudeness and dismissive behavior from certain employees.

Store Environment

The store is generally clean, well-organized, and has a good selection of products, though some customers noted issues with stock availability.

Play Area

The free play area for kids is appreciated, but it can become chaotic due to a lack of supervision, leading some parents to remove their children from the area.

Product Availability

While many customers enjoy the variety of LEGO sets available, there are complaints about stock levels, especially during peak seasons like December.
  • EB
    Everett Brown
    Feb 12, 2026
    5.0
    Had awesome experience here. Enzo is super professional and knowledgeable. He made our experience great! Keep up the good work
  • SS
    Sophie S
    Dec 22, 2025
    1.0
    This LEGO store gave me an extremely negative experience, not recently, a while ago. My friend and I, both Asian, had just walked into the store when a male employee immediately told us—very rudely—that our children were not allowed to play and could “only buy.” They had been in the area for less than a minute. We have visited this store many times and have repeatedly seen other children play in the same area without issue. This obvious double standard made us feel discriminated against. Management should seriously address this behavior and improve staff training. If zero stars were an option, I would give zero.
  • MG
    Miss Glassess
    Oct 20, 2025
    5.0
    The petite lady that assisted us was very kind. She helped us with our Lego Passport stamps. This is a good place to buy your Legos. They have alot of good stuff inside the store.

Frequently Asked Questions About The LEGO® Store University Town Center

How do I sign up for the LEGO VIP Program?

If you drop by one of our awesome LEGO® Stores, you can become a LEGO® VIP member right there and then. Just ask one of our Brick Specialists to sign you up and they’ll be happy to help. After you sign up in-store, you’ll receive a welcome email with instructions for completing your registration. After your registration is complete, you’ll receive an email with a link to your new digital card. LEGO VIP Points can be earned on purchases from LEGO stores and from our online shop.

How do I redeem my VIP Points?

Once you’ve earned points, visit your VIP account on LEGO.com where you can choose to redeem a voucher for either online or in-store shopping!

Brand Certified Facts from The LEGO® Store University Town Center

The LEGO® Store University Town Center partners directly with Yext to publish this data from the brand's official system of record. Learn more about our data sources
Certified March 01, 2026Yext Knowledge Graph
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