Business Details
About
Toy StoreToysLEGO Company Limited
The LEGO® Store University Town Center in San Diego, CA brings creativity to life for kids and kids-at-heart! Visit our toy store to discover a huge selection of LEGO sets, minifigures and gifts, with extra help from our knowledgeable Brick Specialists. From LEGO Star Wars™ sets to LEGO sets for adults, we’ve got plenty of options for fans of all ages! Looking to get extra creative? Design your own personalized LEGO minifigures at the Build a Minifigure station, or check out the LEGO Pick a Brick wall to find all the pieces you need to bring your next idea to life. We’re always working on fun new activities to inspire creative play, so be sure to ask about what exciting LEGO events are coming soon to our store!
Details
- DeliveryNot available
- DebitAvailable
- Mobile paymentsAvailable
- Cash onlyNot available
Location
The LEGO® Store University Town Center
4545 La Jolla Village Dr, San Diego, CA
92122, United States
Hours
Reviews
4.5
272 reviews
5 stars
196
4 stars
51
3 stars
9
2 stars2
1 star
14
What are people saying?
AI-generated from recent customer reviews
Staff Attitude
The staff is frequently described as friendly, helpful, and knowledgeable, contributing positively to the customer experience.
Customer Service Issues
Some customers reported negative experiences with dismissive or rude staff, particularly regarding product issues and returns.
Store Environment
The store is generally well-maintained, clean, and organized, with a good selection of products, although some customers noted issues with stock availability.
Play Area Concerns
While the free play area for kids is appreciated, it can become chaotic, leading to concerns about supervision and the overall experience.
- SSSophie SDec 22, 20251.0This LEGO store gave me an extremely negative experience, not recently, a while ago. My friend and I, both Asian, had just walked into the store when a male employee immediately told us—very rudely—that our children were not allowed to play and could “only buy.” They had been in the area for less than a minute. We have visited this store many times and have repeatedly seen other children play in the same area without issue. This obvious double standard made us feel discriminated against. Management should seriously address this behavior and improve staff training. If zero stars were an option, I would give zero.
- EGE GuzNov 24, 20254.0The UTC LEGO Store is easily the best LEGO location in San Diego. The staff is consistently friendly, patient and genuinely helpful every time I visit. You can tell they enjoy what they do, and it makes the whole experience feel welcoming. They also take great care of the Pick A Brick wall. It is well stocked, well organized and clearly maintained with attention. It sounds simple, but seeing a store keep tabs on the Pick A Brick section actually feels wholesome and shows pride in their work. The store is clean, well arranged and easy to browse. Whether I am looking for a specific set or just stopping by to see what is new, this shop always makes the visit worth it. For some reason it does take them unusually long time to see if something is in stock and they may not have much Christmas items in stock often times during December from my years of going here. That does need to improve. That’s my only criticism.
- MGMiss GlassessOct 20, 20255.0The petite lady that assisted us was very kind. She helped us with our Lego Passport stamps. This is a good place to buy your Legos. They have alot of good stuff inside the store.
- OHOmar HAug 20, 20251.0I recently purchased a LEGO set and discovered that the instruction manual was missing pages 8–17. When I approached the LEGO Store for assistance, the initial staff member was dismissive and insisted that I look up the instructions online, showing little concern for my request. I asked for a physical manual, even if they needed to open another box. After a short delay, another employee, who appeared to be the manager, came to provide a printed version of the missing pages. While the manager was courteous, being offered a printout on letter-sized paper is unacceptable Overall, this experience was extremely disappointing. The initial staff member’s dismissive attitude, combined with the inadequate solution, reflects poorly on LEGO’s customer service. I expect better support and proper handling of defective products. This level of service does not meet the standards one would expect from LEGO.
- AKAysegul KufluogluAug 5, 20255.0Lots of options, and I like their idea to sell bulk Legos
Frequently Asked Questions About The LEGO® Store University Town Center
How do I sign up for the LEGO VIP Program?
If you drop by one of our awesome LEGO® Stores, you can become a LEGO® VIP member right there and then. Just ask one of our Brick Specialists to sign you up and they’ll be happy to help. After you sign up in-store, you’ll receive a welcome email with instructions for completing your registration. After your registration is complete, you’ll receive an email with a link to your new digital card. LEGO VIP Points can be earned on purchases from LEGO stores and from our online shop.
How do I redeem my VIP Points?
Once you’ve earned points, visit your VIP account on LEGO.com where you can choose to redeem a voucher for either online or in-store shopping!
Do you price match other retailers?
We strive to offer fair and consistent pricing in our stores and online. We can’t price match, however, as Stores and the LEGO® Shop sometimes run different promotions and discounts. Happy shopping!
What do I do if my set is missing a piece or if I lost a piece?
You can visit our store to see if your missing piece is available to buy from Pick-A-Brick wall. Or, request a free replacement piece to be shipped straight to your door by visiting LEGO.com and navigating to 'Help' and then 'Replacement Parts'.
How much does it cost to visit at LEGO store?
All of our LEGO Stores are free to enter.
Can I buy individual bricks?
If you want to buy individual pieces to build something unique, check out our Pick-a-Brick wall! Each store has something different, and the bricks change all the time! We hope you’ll stop by soon to see what’s new!
The set I want is out of stock, when will you have more?
While we don’t have an exact date for when sets will be available again, you can search for a set at LEGO.com and sign up for in-stock notification emails to be one of the first to know!
How do I check if the set I want is in stock at your store?
Visit LEGO.com, search for the set you want, and on the product page click ‘Check Store Stock’ to see if this item is available at our store! Or, give us a call and we’d be happy to help!
Do you sell Gift Cards?
Yes, we sell LEGO® Gift Cards! Just stop by and we'd be happy to help, or visit LEGO.com to buy an e-gift card! LEGO® Gift Cards can be given in any amount up to $500.
How do I find out how much a set, gift or toy costs?
Our prices are the same in stores and online, so visit LEGO.com and search for the item you want for more information!
Can I return a LEGO set I ordered online to a LEGO Store?
If the total value of the unopened set is under $200, you can return your unopened LEGO set to any of our LEGO Brand Retail stores with your original shipping confirmation email or receipt dated within 90 days, and we'll give you a full refund in form of store credit or a gift card. If your unopened set is over $200, simply return your unopened LEGO set to the address listed on your packing slip.
How can I join the LEGO VIP Program at The LEGO® Store University Town Center?
You can sign up for the LEGO® VIP Program in-store by asking a Brick Specialist. After signing up, you'll receive a welcome email with instructions to complete your registration and get your digital VIP card.
Is it possible to redeem LEGO VIP Points at this store?
Yes, you can redeem your LEGO VIP Points by visiting your VIP account on LEGO.com to choose a voucher for online or in-store shopping.
Does The LEGO® Store University Town Center offer price matching?
No, the store does not offer price matching as promotions and discounts may vary between stores and the online shop.
What should I do if my LEGO set is missing a piece?
You can visit the store to check the Pick-A-Brick wall or request a free replacement piece online at LEGO.com under 'Help' then 'Replacement Parts'.
Is there an entry fee to visit The LEGO® Store University Town Center?
No, all LEGO Stores, including this location, are free to enter.
Can I purchase individual LEGO bricks at this store?
Yes, you can buy individual LEGO bricks at the Pick-a-Brick wall which offers a changing selection of pieces at each store.
What are the store hours for The LEGO® Store University Town Center?
The store is open Monday to Saturday from 10:00 AM to 8:00 PM, and Sunday from 11:00 AM to 7:00 PM, with special holiday hours on certain dates.
Is The LEGO® Store University Town Center accessible for wheelchair users?
Yes, the store has a wheelchair accessible entrance and parking for customers.
What nearby entertainment options can I visit before or after shopping at The LEGO® Store?
You can enjoy nearby cinemas like Arclight Cinemas and AMC UTC 14 for movies before or after your LEGO shopping experience.
Are there any nearby dining options around The LEGO® Store University Town Center?
Yes, nearby restaurants like Qin West Noodle, Hai Di Lao, Lady M Cake Boutique, and Sprinkles Westfield UTC ATM offer a variety of dining and dessert options to complement your visit.
What shopping options are available near The LEGO® Store University Town Center?
The store is located near Westfield UTC shopping center, along with retail stores like Forever 21, Journeys, Tiffany & Co., Lululemon Athletica, and more for a full shopping experience.