The LEGO® Store Fashion Valley

4.7
650 reviews

About

Toy StoreToysLEGO Company Limited
The LEGO Store brings creativity to life for kids and kids-at-heart! Find a huge selection of LEGO sets and get expert gifting advice from our knowledgeable Brick Specialists.

Details

  • DeliveryNot available
  • DebitAvailable
  • Mobile paymentsAvailable
  • Cash onlyNot available

Location

The LEGO® Store Fashion Valley
7007 Friars Rd, San Diego, CA
92108, United States

Hours

Reviews

4.7
650 reviews
5 stars
538
4 stars
73
3 stars
17
2 stars
13
1 star
9

What are people saying?

AI-generated from recent customer reviews

Customer Service

The staff is frequently praised for being friendly, helpful, and knowledgeable, with many customers highlighting specific employees for their exceptional service.

Store Cleanliness

Some reviews indicate that the store could benefit from better cleanliness and organization, particularly regarding loose Lego pieces on the floor.

Product Selection

While many customers appreciate the variety of Lego sets available, some express disappointment with the Pick A Brick selection and inconsistent inventory restocking.

Store Size

The store is noted to be small, which can make it crowded and difficult to navigate during busy times.
  • MW
    Marty Wexler
    Dec 29, 2025
    4.0
    Friendly, clean, store. Pretty small.
  • BK
    Brian Kraemer
    Dec 10, 2025
    5.0
    Always fun to visit.
  • BR
    Brooke Robb
    Dec 4, 2025
    5.0
    Just bought the Star Trek enterprise here today. I called before asking if they had it and the lady was so nice and very excitedly told me it was in stock since they are so hard to find! When buying the set the whole staff was so incredibly kind and genuinely excited for me. I’ve been to this store many times before and everyone is always so nice and you can tell they have true passion for Lego. Can’t recommend this store and their staff enough!
  • EG
    E Guz
    Nov 24, 2025
    2.0
    Some employees here are genuinely pleasant to deal with, and you can tell many of them care about helping customers. Managers are another story - not very helpful and borderline rude. The store also has an okay selection overall. That said, it is not as clean or well kept as the UTC location. I am often stepping on loose Lego bricks that kids drop. Needs a bit of tidying up especially in the evenings. The Pick A Brick selection leaves a lot to be desired. I have come in to find cubby holes nearly empty with only a few pieces, returned more than a week later, and found the same empty slots. If this is not the store’s fault, the manager should be contacting their regional manager to find out why the inventory is not being restocked properly. The item purchase limits also feel inconsistent. A floor manager may suddenly decide something is one per person even though there is no signage, and it may not match the limits shown on the Lego.com website. If you try to buy multiples of a set that is not even popular, a manager might tell you no while their cashier looks just as confused as the customer. If the quantity limit is 3 on LEGO.com then the limit should be 3 in store for consistency. When you ask about stock, the most common response from staff is “I’m not sure” or they may suggest checking Lego reseller shops, which is frustrating since many of those stores are overpriced resellers that mark up minifigures to around $18 each. Overall, the management here seems disorganized and not well trained in customer service, and it really shows during busier times. A bit odd that the teenager employees seem more mature than the older adults in charge. I really want to like this store, and there are some great employees here, but the UTC Lego Store still offers a stronger overall experience.
  • JS
    John Stirland
    Nov 16, 2025
    5.0
    A great selection good price's and friendly service

Frequently Asked Questions About The LEGO® Store Fashion Valley

How do I sign up for the LEGO VIP Program?

If you drop by one of our awesome LEGO® Stores, you can become a LEGO® VIP member right there and then. Just ask one of our Brick Specialists to sign you up and they’ll be happy to help. After you sign up in-store, you’ll receive a welcome email with instructions for completing your registration. After your registration is complete, you’ll receive an email with a link to your new digital card. LEGO VIP Points can be earned on purchases from LEGO stores and from our online shop.

How do I redeem my VIP Points?

Once you’ve earned points, visit your VIP account on LEGO.com where you can choose to redeem a voucher for either online or in-store shopping!