We are the area’s oldest continuously operating, family-owned jewelry store. We believe that jewelry is more than just the sparkle: it’s the way we celebrate the most special things in life. Each of our locations is fully staffed with expert sales and service professionals dedicated to giving you the best jewelry shopping experience possible. In addition to our vast selection of jewelry, we offer professional services like custom jewelry design and jewelry repair. Visit our conveniently located Auburn, Alabama store to find Alabama’s most stunning collection of engagement rings and wedding bands, designer jewelry and watches, officially licensed Auburn University spirit jewelry, and more!
Lakyn was absolutely incredible! I was on a tight schedule and not knowing exactly what I was looking for and she made the entire process seamless. She sent a bunch of options, helped me narrow it down, and kept me updated the whole time. Incredible customer service not found too often these days. I will definitely go there for all my future pieces!
SM
Susie McGuire
Mar 13, 2026
5.0
I love the personal attention I receive
NS
Noah & Sophia
Mar 10, 2026
5.0
Lindsey has been incredibly helpful and so patient throughout the process of buying our wedding bands. She remembered us in between our trips which made us feel very welcome, and was great at explaining all the different areas of the process!
KC
Kim Capps
Mar 2, 2026
5.0
If you are looking for a jewelry store that offers first class customer service you will find it at Ware’s. They also offer a wide variety of jewelry and do exceptional jewelry repair. Plus Kim there is the best!!
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