Loring & Co. Fine Jewelers

4.9
245 reviews

About

Watch Store
Loring & Company is proud to be part of the worldwide network of Official Rolex Retailers, allowed to sell and maintain Rolex Watches.

Details

  • Credit cardAvailable
  • DebitAvailable
  • Mobile paymentsAvailable
  • Free parking lotAvailable

Location

Loring & Co. Fine Jewelers
800 Airport Road, HUNTSVILLE, AL
35802, United States

Hours

Reviews

4.9
245 reviews
5 stars
238
4 stars
2
3 stars
2
2 stars
1
1 star
2

What are people saying?

AI-generated from recent customer reviews

Customer Service

Customers consistently praised the exceptional customer service, highlighting staff members like Zack and Jason for their helpfulness and professionalism.

Watch Repair

Many reviews noted the high-quality watch repair services, with customers expressing satisfaction with the results and quick turnaround times.

Complimentary Services

Several customers appreciated the complimentary services offered, such as free battery replacements and repairs, which enhanced their overall experience.

Knowledgeable Staff

The staff's extensive knowledge about watches and jewelry was frequently mentioned, contributing to a positive shopping experience.

Positive Atmosphere

The store was described as welcoming and elegant, creating a pleasant environment for customers.
  • CS
    Christopher Strimple
    Oct 27, 2025
    5.0
    A very good experience. A special thanks to Zack for his help. I am looking forward to doing more business with Loring & Co. in the future.
  • AN
    Andrew Nichols
    Sep 21, 2025
    5.0
    A very big thanks to Zack for getting not one, but 4 of my watches back in working order while I waited. The wait was well worth it and the service was impeccable. I will be returning for any future needs or wants to Loring & Co.
  • TM
    The Joe May
    Sep 11, 2025
    5.0
    My Timex watch battery died and needed replacement so I went to a jeweler because I wanted to make sure the back got sealed correctly and didn’t leak moisture in. I was prepared to pay for a new battery and a service fee. I walked into Loring and asked how much they would charge and the salesman said he would do it complimentary. He took my watch in the back and came back after a few minutes and said, “Here you go.” I asked him how much did I I owe him for the battery and he said, “No charge.” Wow! How could you ask for anything more? I asked what could do to show my appreciation and he said I could leave a Google review. So here I am, expressing my thankfulness to Loring for going the extra mile in customer service. I highly recommend them to anyone with a jewelry need. Thank you, Loring!
  • JG
    Jessica Garcia
    Sep 7, 2025
    2.0
    This place is a Rolex AD but tell you they do not get inventory, have 1000 people on the list but then want to take $100 from you to put you on the list. Then Rolex will swear there are no lists. SMH. So, this Loring & Co has made $100,000 from the people getting on a list that doesn’t exist. That’s a joke for sure. The inside was very nice. Typically pretentious and out of place in Huntsville (for now) until that Space Command shows up!
  • EE
    E
    Aug 27, 2025
    3.0
    Had a ring resized here and they didn’t do a great job.

Frequently Asked Questions About Loring & Co. Fine Jewelers

What type of products does Loring & Co. Fine Jewelers specialize in?

Loring & Co. Fine Jewelers is an official Rolex retailer, specializing in selling and maintaining Rolex watches along with fine jewelry.

Where is Loring & Co. Fine Jewelers located?

Loring & Co. Fine Jewelers is located at 800 Airport Road, Huntsville, AL 35802, USA.