Before you list your home or start house hunting in San Diego, talk to Julianne Pulido, REALTOR first. Most pricing mistakes happen before a property hits the market. Get clear strategy, timing, and true value so you don’t leave money behind.
Julianne Pulido (DRE 01891099) with HomeSmart Realty West is a multi-year HomeSmart International Top 250 Agent serving Tierrasanta (92124), Lakeside, Chula Vista, and El Cajon. She helps sellers, military relocation clients, downsizing seniors, and multigenerational families understand market conditions, buyer behavior, and negotiation leverage before decisions are made. Her approach focuses on preparation, positioning, and protecting equity so clients move with confidence instead of reacting to pressure. If you want straightforward advice about your home value, selling timeline, or buying options in San Diego County, start with a conversation.
How do I know what my home is really worth in San Diego?
Online estimates are a starting point, not a value.
Most home values in San Diego fall within a range not a number. The real price depends on how buyers compare your home to the competition currently on the market — not just past sales.
We evaluate:
• active listings buyers are choosing between
• pending homes (what buyers just said yes to)
• buyer demand in your price bracket
• negotiation leverage and timing
Your home’s value is ultimately determined by buyer behavior in the first 2–3 weeks, which is why pricing strategy matters more than guessing the highest possible number.
Is it better to list high and negotiate down?
Usually no.
In today’s market, buyers don’t negotiate downward from overpriced homes — they skip them entirely.
Homes priced correctly generate:
• more showings
• stronger offers
• better terms
• less time on market
Homes priced high first often end up selling for less than they would have if priced correctly at launch because they lose early momentum and buyer excitement.
What is the best month to sell a home in San Diego?
There isn’t a single best month — there is a best timing strategy.
San Diego buyers move based on life events:
• military orders
• school schedules
• job relocations
• interest rate changes
The strongest negotiating position happens when you control your timeline, not when a deadline controls you. Planning early gives you leverage even if you list later.
How long does it take to sell a home in San Diego?
Most properly priced homes receive strong activity within the first 14–21 days.
From accepted offer to closing typically takes:
21–30 days depending on financing and inspections.
The real timeline depends more on pricing strategy than market speed.
Should I fix things before selling my home?
You don’t need to renovate — but you do need to remove buyer hesitation.
Buyers don’t actually mind imperfections.
They mind uncertainty.
The goal is addressing items that cause buyers to:
• overestimate repair costs
• write lower offers
• avoid the home entirely
A pre-sale walkthrough helps identify what matters vs what doesn’t so you don’t overspend
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