Apple Hilldale

3.2
935 reviews

About

Electronics StoreComputer Repair ServiceCell Phone Repair Shop
Visit the Apple Store to shop for iPhone, Mac, Apple Watch, iPad and more. Our Specialists will answer your questions and get you set up. Or get technical support at the Genius Bar.

Details

  • DeliveryAvailable
  • DebitAvailable
  • Mobile paymentsAvailable
  • [Free/Paid] wi-fiNot available

Location

Apple Hilldale
444 North Midvale Boulevard, Madison, WI
53705, United States

Hours

Reviews

3.2
935 reviews
5 stars
397
4 stars
94
3 stars
50
2 stars
48
1 star
346

What are people saying?

AI-generated from recent customer reviews

Staff Attitude

Many customers reported rude, dismissive, or unprofessional behavior from staff, leading to a negative experience.

Service Efficiency

Customers frequently mentioned long wait times and inefficient service, often exacerbated by staff being preoccupied or unhelpful.

Customer Support

Several reviews highlighted a lack of knowledgeable staff, resulting in incorrect information and unresolved issues.

Store Environment

The store was described as chaotic and unwelcoming, with staff often engaged in conversations rather than assisting customers.

Positive Experiences

Despite the negative feedback, some customers praised individual staff members for their helpfulness and professionalism.
  • MH
    Michael Hartung
    6 days ago
    2.0
    Polite service. However, very slow to repair an AppleCare covered defective screen on a work computer (5 days+), despite indicating that turn around time would be faster. If it takes 5 days, that seems like a very inefficient system. The only “expedited” solution they offer is for you to buy/return a computer during this timeframe, which seems wasteful.
  • JK
    Jennifer Krogan
    Nov 6, 2025
    5.0
    Too often people only leave reviews when they have bad experiences someplace, not usually for good experiences. I'm here to change that. On Wednesday November 5th I started working with a younger guy and he was absolutely fantastic!!! I wish I could remember his name. I was in with my 10 year old autistic son and this guy was so patient and amazing with him. Asking my son questions, answering all of my son's strange questions about the store that had nothing to do with the purchase we were making. He didn't get frustrated when my son couldn't pick which color watch or band he wanted. Unfortunately this kind young man pinched his finger in the drawer towards the end of our sale and he had to step away because it was bleeding. Please find him and give him a raise!
  • TT
    Tian Tian
    Nov 1, 2025
    1.0
    One staff called John (should be but not sure) was so rude to the customer. He didn’t even let me finish my sentence and was so arrogant to stop me. I don’t think Apple should have this kind of unprofessional staff to help their customers. This experience made my day awful and I won’t come to this store anymore.
  • MS
    Marc Schmidt
    Oct 31, 2025
    1.0
    Rude employee. Dropped off a computer for service. Asked if I could pay for it in advance as it’s my son’s computer and I didn’t want to have to come back driving n hour away. He could just come in and pick it up. The ANSWER WAS A CURT NO! Nothing else just a NO! I again asked it’s really not possible to pay in advance so I didn’t need to drive 50 mile back. Again NO! Like are you stupid. I was going to purchase other items but just walked out. She could have just explained why that wasn’t possible. But chose to just rudely say NO! They already knew the price. It was a warranty repair. 1 star is too much
  • MH
    Madison Hernandez
    Oct 25, 2025
    1.0
    made an appointment to drop my phone off to get repaired. said that i would have to keep it overnight or bring it in tomorrow because they “got backed up” from “a lot of people coming in”. okay? is that my problem? i made an appointment. did the “lot of people coming in” make an appointment? did they have to wait the same as a customer that MADE an appointment? ruined my weekend. nice job apple. “geniuses” okay…

Frequently Asked Questions About Apple Hilldale

What products can I find at Apple Hilldale?

Apple Hilldale offers iPhone, Mac, Apple Watch, iPad, and other Apple products.

Can I get technical support at Apple Hilldale?

Yes, technical support is available at the Genius Bar inside Apple Hilldale.