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Apple Hilldale

3.2
(949 reviews)

Business Details

444 North Midvale Boulevard, Madison, WI
53705, United States
(608) 827-9840
https://www.apple.com/retail/hilldale

About

Electronics StoreComputer Repair ServiceCell Phone Repair ShopApple
Visit the Apple Store to shop for iPhone, Mac, Apple Watch, iPad and more. Our Specialists will answer your questions and get you set up. Or get technical support at the Genius Bar.

Details

  • DeliveryAvailable
  • DebitAvailable
  • Mobile paymentsAvailable
  • [Free/Paid] wi-fiNot available

Location

Apple Hilldale
444 North Midvale Boulevard, Madison, WI
53705, United States

Hours

Reviews

3.2
949 reviews
5 stars
402
4 stars
97
3 stars
51
2 stars
47
1 star
352

What are people saying?

AI-generated from recent customer reviews

Customer Service

Many customers reported unprofessional and rude behavior from staff, leading to a negative experience.

Staff Knowledge

Several reviews highlighted a lack of product knowledge among employees, resulting in unhelpful advice and misinformation.

Wait Times

Customers frequently mentioned long wait times for service, both for appointments and in-store assistance.

Mixed Experiences

While some customers praised individual staff members for their helpfulness, many others expressed frustration with the overall service quality.

Store Environment

The store was often described as busy and chaotic, contributing to a feeling of being overlooked or ignored by staff.
  • OT
    Olivia Tomkowiak
    2 days ago
    5.0
    Did a pickup of new phone. Was helped by Tim during pickup and he was so helpful and kind. Shane then finished the process with us and very knowledgeable! Both super nice
  • VV
    Vanessa V
    4 days ago
    5.0
    I am so happy with the service I got today at this store! My phone had an issue with system data filling up the storage. I wasn’t able to figure it out and thought I may need a new phone. Several employees helped me today and never pressured me to replace my phone. They helped me fix the issue and now I can keep using this phone for a while longer. Everyone was knowledgeable, helpful, and friendly. Thank you for your support today!
  • AK
    Al Klapperich
    Feb 14, 2026
    4.0
    Final decided to pull the trigger on a watch. I'll admit, after reading the reviews here, I was a bit reluctant. I was in town, so I stopped in. If I wasn't pleased, I could walk out without a watch. I've waited over 5 years at this point... It was about 1:30PM (2/13/26), the store was busy. I did not have appointment. I walked in and made my way to the watch table. By the time I got there (about 20 seconds), I was pleasantly greeted by a female Apple team member (sorry, didn't get her name). She asked how she could help. By the time I mentioned Apple Watch, Michael approached and greeted me. He was a kind, personable, knowledgeable, and helpful as we worked through my options. He was even patient as I cashed in about 8 or 9 Apple gift cards to help pay for the watch. Thank you Michael!
  • PB
    peggy berkvam
    Feb 4, 2026
    1.0
    I went into ask why my Apple Car Play in my Toyota wasn’t working and after discussion the guy sold me a new USB cord, told me my car was in the older range a 2023 Camry and that it was likely Toyotas software. If he had suggested a forced restart of my phone ( Apple support on the phone walked me thru it) I would haves saved a lot of personal time, and time at the Toyota dealership . I guess we can’t and shouldn’t expect any knowledgeable help at the Hilldale Apple Store. Exceedingly disappointed
  • NK
    Naim Kerboua
    Jan 26, 2026
    1.0
    I’ve been here a couple of times and not once have they been able to help me with my issue or tell me something I couldn’t have figured out myself online. Only time they’re helpful is when it’s time to sell you something. Staff is friendly though I guess. Edit: I took a phone with a broken screen that Apple said they couldn’t fix and I would have to buy a new one. Took it to cellxpress in the mall and he fixed it in 10 minutes in front of me. Way cheaper too

Frequently Asked Questions About Apple Hilldale

What products can I find at Apple Hilldale?

Apple Hilldale offers iPhone, Mac, Apple Watch, iPad, and other Apple products.

Can I get technical support at Apple Hilldale?

Yes, technical support is available at the Genius Bar inside Apple Hilldale.

Brand Certified Facts from Apple Hilldale

Apple Hilldale partners directly with Yext to publish this data from the brand's official system of record. Learn more about our data sources
Certified February 22, 2026Yext Knowledge Graph
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