Apple Hilldale

3.2
938 reviews

About

Electronics StoreComputer Repair ServiceCell Phone Repair ShopApple
Visit the Apple Store to shop for iPhone, Mac, Apple Watch, iPad and more. Our Specialists will answer your questions and get you set up. Or get technical support at the Genius Bar.

Details

  • DeliveryAvailable
  • DebitAvailable
  • Mobile paymentsAvailable
  • [Free/Paid] wi-fiNot available

Location

Apple Hilldale
444 North Midvale Boulevard, Madison, WI
53705, United States

Hours

Reviews

3.2
938 reviews
5 stars
397
4 stars
94
3 stars
51
2 stars
48
1 star
348

What are people saying?

AI-generated from recent customer reviews

Customer Service

Many customers reported poor experiences with staff, citing rudeness, unhelpfulness, and a lack of professionalism.

Wait Times

Numerous reviews mentioned long wait times for service, both for appointments and in-store assistance, leading to frustration.

Mixed Experiences

While some customers praised individual staff members for their helpfulness, many others expressed dissatisfaction with the overall service quality.

Product Knowledge

Several reviews highlighted a lack of product knowledge among staff, leading to incorrect information and unresolved issues.

Store Environment

The store was described as busy and chaotic, with some customers feeling ignored or dismissed by staff.
  • SM
    Sandra Mathews
    Dec 18, 2025
    1.0
    So disappointed,my phone after only 6 months stopped charging. It gave me a message it was wet, although it had not gotten wet. The only dampness would have been steam in bathroom during a short shower with the fan on! They told me is was water resistant not water proof. Then to fix it it would cost $350 (which may not work) or I could buy a new phone for as low as $399. Worthless Staff and warrentee! Apple has lost my business!
  • RR
    Ryan
    Dec 9, 2025
    3.0
    Less than ideal experience when chatting with the employee handling my order at the online order pick-up area. Asked why I bought a new phone, told the story about how it broke, then employee proceeds to try to make jokes about the situation suggesting I should make additional purchases on top of the over $800 purchase I made to replace my broken phone. Pretty tone deaf and not a great feeling when you're already having a crappy day!
  • SL
    Singh Lion
    Dec 1, 2025
    1.0
    Customer service need to improve
  • MH
    Michael Hartung
    Nov 18, 2025
    2.0
    Polite service. However, very slow to repair an AppleCare covered defective screen on a work computer (5 days+), despite indicating that turn around time would be faster. If it takes 5 days, that seems like a very inefficient system. The only “expedited” solution they offer is for you to buy/return a computer during this timeframe, which seems wasteful.
  • JK
    Jennifer Krogan
    Nov 6, 2025
    5.0
    Too often people only leave reviews when they have bad experiences someplace, not usually for good experiences. I'm here to change that. On Wednesday November 5th I started working with a younger guy and he was absolutely fantastic!!! I wish I could remember his name. I was in with my 10 year old autistic son and this guy was so patient and amazing with him. Asking my son questions, answering all of my son's strange questions about the store that had nothing to do with the purchase we were making. He didn't get frustrated when my son couldn't pick which color watch or band he wanted. Unfortunately this kind young man pinched his finger in the drawer towards the end of our sale and he had to step away because it was bleeding. Please find him and give him a raise!

Frequently Asked Questions About Apple Hilldale

What products can I find at Apple Hilldale?

Apple Hilldale offers iPhone, Mac, Apple Watch, iPad, and other Apple products.

Can I get technical support at Apple Hilldale?

Yes, technical support is available at the Genius Bar inside Apple Hilldale.